FRIDAY 09/28

MK201
TODAY:
-No new discussion questions were due.
-Our Chapter 2 discussion today was based on mass marketing & the marketing mix variables.

HOMEWORK:
-Taylor Grant will bring in a current event for us to discuss.
-Answer the following Chapter 3 Discussion Questions:
1) The external market environment includes what 4 major areas?
2) What are the 3 basic objectives that provide guidelines for setting a firm's objectives?
3) What is a mission statement?
4) What is FPU's mission statement?
5) What affects the number & types of competitors the marketing manager must face & how they may behave?
6) Define: competitor analysis, competitive rivals, competitive barriers.

GLE101
TODAY:
-Blog Post #1 was due.
-You attended Majors Day.

HOMEWORK:
-Andrew Ludwig will bring in a current event for us to discuss.
-Answer the Chapter 1 discussion questions that were assigned on Monday 09/24.

IC212
TODAY:
-Drucker 3 discussion questions 1-4 were due.
-We discussed the difference between push & pull marketing strategies.

HOMEWORK:
-Jackson Dean will bring in a current event for us to discuss.
-Answer the following Drucker Chapter 3 Discussion Questions:
5) How did the companies, Kimberly-Clark & Peapod, use systematic abandonment?
6) Drucker taught the first US business course on innovation at what university & in what year?
7) What are Drucker's 7 key sources of opportunities?
8) What is Jaipur Foot's prosthetic priced at?
9) What was the critical innovation that morphed Scott lawn Care into a successful company?
10) What company's mission is to "create a better everyday life for the majority of people?"
11) What was the first fluoride toothpaste?
12) What was Colgate's breakthrough product?
13) Define: first owner of the space, space definer, niche players, last buggy whip manufacturers.

SR201
TODAY:
-No new discussion questions were due.
-We finished our discussion of Chapter 18 by discussing benefits of sports & the dark side of sports.

HOMEWORK:
-Lukas Cramer will bring in a current event for us to discuss.
-Answer the following Chapter 1 Discussion Questions:
1) What is the difference between the terms: sport & sports?
2) Define "sport management."
3) How does the product type model define the sport industry?
4) How does the economic impact model define the sport industry?
5) How does the sport activity model define the sport industry?
6) What are the 4 unique aspects of sport management that the chapter discusses?
7) Read the "Advice from Sport Management Academics" box on page 17.

WEDNESDAY 09/26

MK201
TODAY:
-No new discussion questions were due.
-We continued our discussion of Chapter 2.  Our discussion focused on the difference between target marketing & mass marketing.

HOMEWORK:
-Karissa will bring in a current event for us to discuss.
-Because we did net get as far as I thought we would, I am going to hold off on assigning Chapter 3 discussion questions until Friday.
GLE101
TODAY:
-You were to have posted the APP Assignment #1 (About Me) to CampusWeb.  If you have not done this yet, please do so ASAP.
-Textbook Chapter 1 discussion questions 1-5 were due.
-We continued out discussion of Unit 1 today.  Our discussion focused on the 8 main motives that drive us to consume sports.

HOMEWORK:
-Andrew Ludwig will bring in a current event for us to discuss on Monday.
-Blog Post #1 is due Friday.
-Major Day is Friday.  Meet in the classroom & go over as a class with Danielle.  Remember to complete the assignment that I handed out today while you are there.

IC212
TODAY:
-No new discussion questions were due.
-We continued our discussion of Drucker Chapter 2.  We discussed the Customer Satisfaction Model and the difference between push & pull marketing strategies.

HOMEWORK:
-Zack Coughlin will bring in a current event for us to discuss.
-Drucker Chapter 3 discussion questions 1-4 that were posted on Monday are due Friday.

SR201
TODAY:
-Chapter 18 discussion questions 5-14 were due.
-You took Quiz #3.
-We began a discussion of Chapter 18.

HOMEWORK:
-Brooke will bring in 2 non-basketball current events for us to discuss.
-Because we did not get as far as I thought (stop getting me off track!), I am going to hold off on assigning Chapter 1 discussion questions until Friday.

MONDAY 09/24

MK201

TODAY:

-Chapter 2 discussion questions 11 & 12 were due.

-You took Quiz #3.

-We began a discussion of Chapter 2 by discussing the marketing management process & target markets.

HOMEWORK:

-Ronnie will bring in a current event for us to discuss.

-No new discussion questions due for Wednesday.

GLE101

TODAY:

-APP Assignment #1 (About Me) was due today.

-We continued our discussion of Unit 1: The Sociology of Sport. We watched an ESPN SportsCentury highlights video and then discussed memorable sports moments as fans of our own.

HOMEWORK:

-Syd will bring in a current event for us to discuss.

-Upload your "About Me" paper to CampusWeb.

-Your first blog post assignment is due on Friday.  Title the post: Post 1: Changes During College.  The topic of the post is:  What is 1 characteristic (not physical) of yourself that you would like to improve during your college experience?  Explain.

-For class on Wednesday, answer the following textbook Chapter1 Discussion Questions:

1) Define: sociology, social world, culture, social interaction, social structure.

2) Do you agree with the precise definition of "sports"? Why or why not?

3) Sports involve a balance between the elements of play & spectacle. Explain the differences between play & spectacle.

4) What are the differences between the sociology and psychology of sport?

5) Define ideologies.

IC212

TODAY:

-No new discussion questions were due.

-You took Quiz #3.

-We began a discussion of Drucker Chapter 2.  Our discussion focused on the reasons why the customer has more power today.

HOMEWORK:

-Andrew Clark will bring in a current event for us to discuss.

-Answer the following Drucker Chapter 3 Discussion Questions for Friday:

1) Why does Starbucks exemplify what Drucker considered to be true innovation?
2) What are Drucker's 4 basic questions about innovation?
3) What company (other than Apple) do you consider to be innovative? Why?
4) What is systematic abandonment?  

SR201

TODAY:

-Chapter 18 discussion questions 1-4 were due.

-We finished our discussion of the 2 articles: What Makes Fans Tick & What makes Fans Crazy About Sports.

HOMEWORK:

-Brooke will bring in a current event for us to discuss.

-Answer the following Chapter 18 Discussion Questions:

5) What year was Title IX passed?

6) The year Title IX was passed, what was the average number of sports per school available for women?  What was that number in 2008?

7) Since the passage of Title IX, what % of athletic scholarships at the intercollegiate level have women received?  During that same time, what % of all undergraduates nationwide have women represented?

8)  In 2008, what % of all head coaches in women's athletics were female?

9) As of 2009, what was the only sport league to have any female head coaches?

10) Define: gender roles, role learning, race logic, stacking.

11) What does the Rooney Rule mandate?

12) How many African American head coaches were there in the NFL in 2008?  How many are there right now (use that Internet thing to figure it out).

13) In 2008, what % of Division I athletic directors were African American men?

14) Why does sport sociology have significant implications for sport managers?  

FRIDAY 09/21

MK201
TODAY:
-Chapter 2 discussion questions 7-10 were due.
-We finished our discussion of Chapter 1 by talking about how a fundamental concept of marketing is the art of persuasion.

HOMEWORK:
-Alicia Dean will bring in a current event for us to discuss.
-Answer the following Chapter 2 Discussion Questions:
11) What is a useful aid for identifying relevant screening criteria & for zeroing in on a feasible strategy?
12) Explain each of the following opportunities available to marketers:
A) market penetration
B) market development
C) product development
D) diversification 

GLE101
TODAY:
-You were to have e-mailed me your blog URL by the beginning of class.
-We had a good breakfast discussion about our favorite quote.
-I assigned the first assignment of your APP called "About Me."

HOMEWORK:
-Becca will bring in a current event for us to discuss.
-If you have not done so yet, make sure you create a blog & e-mail me the URL.
-Complete the "About Me" assignment for Monday.

IC212
TODAY:
-Drucker Chapter 2 discussion questions 5-8 were due.
-We finished our discussion of Drucker Chapter 1 by finishing a discussion of the 5 fronts of the Silent Revolution.

HOMEWORK:
-Curtis will bring in a current event for us to discuss.
-No new discussion questions.

SR201
TODAY:
-Chapter 18 discussion questions 1-4 were due.
-You took Quiz #2.
-We discussed the 8 motives that drive us to consume sports & the concepts of BIRGing & CORFing.

HOMEWORK:
-Samantha will bring in a current event about Canada for us to discuss.
-Update your notes for the sports figures/events that impacted society.
-Make sure you have the Chapter 18 discussion questions 1-4 answered.  

WEDNESDAY 09/19

MK201
TODAY:
-Chapter 2 discussion questions 1-6 were due.
-You took Quiz #2.
-We almost finished our discussion of Chapter 1.  The main topic of our discussion was target markets.

HOMEWORK:
-Zach Daley will bring in a current event for us to discuss.
-Answer the following Chapter 2 Discussion Questions:
7)  What is a written statement of a marketing strategy & the time-related details for carrying out the strategy?
8) What blends all of the firm's marketing plans into one big plan?
9)  Define "Customer equity."
10) What is the difference between the a firm's revenues (total dollar sales) & the total costs it runs up to make those sales?

GLE101
TODAY:
-Articles & discussion questions were due.
-We discussed the semester assignments & course grading.
-We began a discussion of Unit 1: The Sociology of Sport.

HOMEWORK:
-Becca will bring in a current event for us to discuss on Monday.
-Using the following format on the notecard for our breakfast roundtable discussion on Friday:
1) My favorite quote is ...........................
2) The quote is from ..............................
3) I like this quote because ....................
-Go to www.blogger.com, create a blog & e-mail me the URL by Friday.

IC212
TODAY:
-Drucker Chapter 2 discussion questions 1-4 were due.
-You took Quiz #2.
-We almost finished our discussion of Drucker Chapter 1.  The topic of our discussion was the Silent Revolution.

HOMEWORK:
-Blair will bring in a current event for us to discuss.
-Answer the following Drucker Chapter 2 Discussion Questions:
5) Drucker believes that there is never only one customer.  What does he mean?  How do the Girl Scouts of America fit this belief?
6) What is the online payment business owned by eBay?  What is the Internet phone service owned by eBay?
7) Why is it important/helpful for organizations to identify noncustomers?
8) How did Apple figure out that its customers wanted a car charger for the iPod?

SR201
TODAY:
-No new discussion questions were due.
-We finished discussing various sports figures/events that impacted the sports world & society.  We then began a discussion about why sports are such a big part of our culture.

HOMEWORK:
-Keith Bujak will bring in a current event.
-Answer the Chapter 18 discussion questions that were assigned on Monday.