MK201
TODAY:
-Chapter 12 discussion questions 1-10 were due.
-We finished our discussion of Chapter 10.
-I handed out & discussed the case studies assignment rubric. It is also posted on CampusWeb.
HOMEWORK:
-LeShaun Young will bring in a current event for us to discuss.
-Answer the following Chapter 12 Discussion Questions:
11) What retailer pioneered the trend of focusing on single line product lines?
12) In 1997, consumers spent about how much money on the Internet?
13) By 2007 consumer spending on the Internet topped how much money?
14) Explain scrambled merchandising.
15) When the last census of retailers was published, over what % of all retail stores in the US had annual sales of less than $1 million?
16) Define wholesaling.
GLE101
TODAY:
-You took a quiz based on Unit #3.
HOMEWORK:
-APP Assignment #3 needs to be uploaded to CampusWeb by Friday.
-Blog Post #7 needs to be posted by Friday.
-We will begin a discussion of Unite 4: Inequality in Sports on Friday. Please read the following article and think about the corresponding question.
College football's diversity quietly improves among head-coaching hires
The article states:
-In 2011 46% of Divison I college football players were black, but only 19 of the 120 (16%) head coaches were black. In 2009 there were only 4.
-In 2009 26% of schools in a BCS conference had never had a black man serve as head coach of either their football or men's basketball teams. Today, that figure is 17%.
-The article ends with the statement, "that doesn't make these school racist." Then why so many black players but so few black head coaches?
IC212
TODAY:
-The Corporation Chapter 3 discussion questions 1-5 were due.
-We finished our discussion of Chapter 2.
-We discussed the Cause Marketing research paper assignment. The rubric as well as a link to APA style are on CampusWeb.
HOMEWORK:
-Answer the following Chapter 3 Discussion Questions:
6) How does the "science of exploitation" apply to Nike?
7) What happened in the 1911 Triangle Shirtwaist Factory disaster?
8) What was passed in 1938 by President Roosevelt's administration that banned sweatshops, child labor, & industrial homework?
9) What % of all apparel operations in NYC are sweatshops?
10) A US Department of Labor survey found that the overall level of compliance with the minimum wage, overtime, & child labor requirements of the Fair Labor Standards Act is what %?
SR201
TODAY:
-Chapter 12 discussion questions 1-7 were due.
-We finished our discussion of Chapter 11.
-We discussed the research paper assignment. The assignment rubric as well as a link to APA style are posted on CampusWeb.
HOMEWORK:
-Brian O'Neil will bring in a current event for us to discuss.
-Answer the following Chapter 12 Discussion Questions:
8) Effective communication practices consist of what 4 key elements?
9) State the elements of the branding process & define each.
10) Marketers should consider what 4 factors when developing a pricing strategy?
Wednesday, November 28, 2012
Monday, November 26, 2012
MONDAY 11/26
MK201
TODAY:
-No new discussion questions were due.
-We continued our discussion of Chapter 10.
HOMEWORK:
-Shawn Wright will bring in a current event for us to discuss.
-Answer the following Chapter 12 Discussion Questions:
1) What covers all of the activities involved in the sale of products to final consumers?
2) Consumers spend more than how much money a year buying goods & services from US retailers?
3) About how many of new retailing ventures in the US fail during the first year?
4) Stores that specialize in certain lines of related products rather than a wide assortment are known as what?
5) What is the main advantage of limited-line retailers?
6) What is a type of conventional limited-line store that is usually small & has a distinct personality?
7) What are larger stores that are organized into many separate departments & offer many product lines?
8) What does the mass-merchandising concept state?
9) Wal-Mart & Target are examples of what kind of large, self-service stores?
10) Whose supercenters have turned into the largest food retailer in the US?
GLE101
TODAY:
-No new discussion questions were due.
-We finished watching Green Street Hooligans.
-We finished discussing Unit 3: Violence & Sports.
HOMEWORK:
-Zac Sprague will bring in a current event for us to discuss next Monday.
-Unit #3 quiz on Wednesday.
-App Assignment #3 needs to be posted on CampusWeb by Friday.
-Blog Post #7 is due by Friday. First, read Chapter 4 in Mindset. Then answer the following 2 questions: What do you consider one of your successes during your first semester in college? What do you consider one of your failures during your first semester in college?
IC212
TODAY:
-No new discussion questions were due.
-We began a discussion of The Corporation Chapter 2.
-I handed out the assignment rubric for the paper due on the last day of class.
HOMEWORK:
-Weixin Yuan will bring in a current event for us to discuss.
-Answer the following Corporation Chapter 3 Discussion Questions:
1) Explain what an externality is.
2) Why did Patricia Anerson sue General Motors?
3) GM calculated that it could save how much money per automobile if it allowed people to die in fuel-fed fires rather than alter the design of vehicle to avoid such fires?
4) The jury awarded Anderson & her children how much money in compensatory damages?
5) The jury awarded Anderson & her children how much money in punitive damages?
SR201
TODAY:
-No new discussion questions were due.
-We began a discussion of Chapter 11.
-I handed out an assignment rubric for the paper that is due on the final class.
HOMEWORK:
-Steven Niele will bring in a current event for us to discuss.
-Answer the following Chapter 12 Discussion Questions:
1) Define sport marketing.
2) What serve as road maps or game plans for an organization's marketing activities?
3) What elements make up the marketing mix?
4) What is important because it creates in people's hearts & minds a reference, a set of criteria or guidelines by which they will govern themselves?
5) What are general summary statements of expected outcomes?
6) What are the specific activities that enable the sport marketer to obtain the expected outcomes?
7) What are the 4 elements of a SWOT analysis?
TODAY:
-No new discussion questions were due.
-We continued our discussion of Chapter 10.
HOMEWORK:
-Shawn Wright will bring in a current event for us to discuss.
-Answer the following Chapter 12 Discussion Questions:
1) What covers all of the activities involved in the sale of products to final consumers?
2) Consumers spend more than how much money a year buying goods & services from US retailers?
3) About how many of new retailing ventures in the US fail during the first year?
4) Stores that specialize in certain lines of related products rather than a wide assortment are known as what?
5) What is the main advantage of limited-line retailers?
6) What is a type of conventional limited-line store that is usually small & has a distinct personality?
7) What are larger stores that are organized into many separate departments & offer many product lines?
8) What does the mass-merchandising concept state?
9) Wal-Mart & Target are examples of what kind of large, self-service stores?
10) Whose supercenters have turned into the largest food retailer in the US?
GLE101
TODAY:
-No new discussion questions were due.
-We finished watching Green Street Hooligans.
-We finished discussing Unit 3: Violence & Sports.
HOMEWORK:
-Zac Sprague will bring in a current event for us to discuss next Monday.
-Unit #3 quiz on Wednesday.
-App Assignment #3 needs to be posted on CampusWeb by Friday.
-Blog Post #7 is due by Friday. First, read Chapter 4 in Mindset. Then answer the following 2 questions: What do you consider one of your successes during your first semester in college? What do you consider one of your failures during your first semester in college?
IC212
TODAY:
-No new discussion questions were due.
-We began a discussion of The Corporation Chapter 2.
-I handed out the assignment rubric for the paper due on the last day of class.
HOMEWORK:
-Weixin Yuan will bring in a current event for us to discuss.
-Answer the following Corporation Chapter 3 Discussion Questions:
1) Explain what an externality is.
2) Why did Patricia Anerson sue General Motors?
3) GM calculated that it could save how much money per automobile if it allowed people to die in fuel-fed fires rather than alter the design of vehicle to avoid such fires?
4) The jury awarded Anderson & her children how much money in compensatory damages?
5) The jury awarded Anderson & her children how much money in punitive damages?
SR201
TODAY:
-No new discussion questions were due.
-We began a discussion of Chapter 11.
-I handed out an assignment rubric for the paper that is due on the final class.
HOMEWORK:
-Steven Niele will bring in a current event for us to discuss.
-Answer the following Chapter 12 Discussion Questions:
1) Define sport marketing.
2) What serve as road maps or game plans for an organization's marketing activities?
3) What elements make up the marketing mix?
4) What is important because it creates in people's hearts & minds a reference, a set of criteria or guidelines by which they will govern themselves?
5) What are general summary statements of expected outcomes?
6) What are the specific activities that enable the sport marketer to obtain the expected outcomes?
7) What are the 4 elements of a SWOT analysis?
Friday, November 16, 2012
FRIDAY 11/16
MK201
TODAY:
-Chapter 10 discussion questions 1-6 were due.
-We finished our discussion of Chapter 8 & began a discussion of Chapter 10.
HOMEWORK:
-Jacob Walkow will bring in a current event for us to discuss.
-Answer the following Chapter 10 Discussion Questions:
7) What makes a product available widely enough to satisfy a target customers' needs but not exceed them?
8) Explain the difference between intensive, selective, & exclusive distribution.
9) What is the 80/20 rule?
10) What occurs when a producer uses several competing channels to reach the same target market?
11) Channels used to retrieve products that customers no longer want are called what?
12) Define licensing?
GLE101
TODAY:
-Blog Post #6 was due.
-App Assignment #2 was due.
-We began watching Green Street Hooligans.
HOMEWORK:
-None.
IC212
TODAY:
-No new discussion questions were due.
-We continued our discussion of The Corporation Chapter 1 by looking at new capitalism, sustainable development, & branding.
HOMEWORK:
-Amy Williams will bring in a current event for us to discuss.
-Answer the following The Corporation Chapter 2 Discussion Questions:
8) What is the goal of the Kyoto Protocol?
9) Who is the world's second largest oil company & the largest single supplier of oil & gas in the US?
10) What oil-drilling site do astronauts report being able to see from space at night?
11) 80% of the world's population that lives in developing countries represents only what % of the global market for drugs?
12) What are some of the psychopathic traits used to characterize corporations?
SR201
TODAY:
-Chapter 10 discussion questions 6-9 were due.
-We discussed Chapter 10.
HOMEWORK:
-Answer the following Chapter 11 Discussion Questions:
1) Between 1004 & 1999, how many US adults traveled to take part in an organized sport event?
2) Sport tourism encompasses what 3 main types of travel & sport tourism?
3) What is the largest industry in the world & how much did it generate in 2007?
4) What is the working definition of sport tourism for Chapter 11?
5) How much money does sport & adventure travel generate annually & what % of all domestic leisure trips in the US does it constitute?
6) The variable patterns of tourist visitation throughout the year at a destination is known as what?
7) What are the 3 seasons that most destinations have?
8) Define destination image.
9) In the summer of 2001 what credit card company ran an advertising campaign that showcased the journey of 2 friends in a VW bus who visited the 30 MLB parks in the US?
10) Define psychic income.
TODAY:
-Chapter 10 discussion questions 1-6 were due.
-We finished our discussion of Chapter 8 & began a discussion of Chapter 10.
HOMEWORK:
-Jacob Walkow will bring in a current event for us to discuss.
-Answer the following Chapter 10 Discussion Questions:
7) What makes a product available widely enough to satisfy a target customers' needs but not exceed them?
8) Explain the difference between intensive, selective, & exclusive distribution.
9) What is the 80/20 rule?
10) What occurs when a producer uses several competing channels to reach the same target market?
11) Channels used to retrieve products that customers no longer want are called what?
12) Define licensing?
GLE101
TODAY:
-Blog Post #6 was due.
-App Assignment #2 was due.
-We began watching Green Street Hooligans.
HOMEWORK:
-None.
IC212
TODAY:
-No new discussion questions were due.
-We continued our discussion of The Corporation Chapter 1 by looking at new capitalism, sustainable development, & branding.
HOMEWORK:
-Amy Williams will bring in a current event for us to discuss.
-Answer the following The Corporation Chapter 2 Discussion Questions:
8) What is the goal of the Kyoto Protocol?
9) Who is the world's second largest oil company & the largest single supplier of oil & gas in the US?
10) What oil-drilling site do astronauts report being able to see from space at night?
11) 80% of the world's population that lives in developing countries represents only what % of the global market for drugs?
12) What are some of the psychopathic traits used to characterize corporations?
SR201
TODAY:
-Chapter 10 discussion questions 6-9 were due.
-We discussed Chapter 10.
HOMEWORK:
-Answer the following Chapter 11 Discussion Questions:
1) Between 1004 & 1999, how many US adults traveled to take part in an organized sport event?
2) Sport tourism encompasses what 3 main types of travel & sport tourism?
3) What is the largest industry in the world & how much did it generate in 2007?
4) What is the working definition of sport tourism for Chapter 11?
5) How much money does sport & adventure travel generate annually & what % of all domestic leisure trips in the US does it constitute?
6) The variable patterns of tourist visitation throughout the year at a destination is known as what?
7) What are the 3 seasons that most destinations have?
8) Define destination image.
9) In the summer of 2001 what credit card company ran an advertising campaign that showcased the journey of 2 friends in a VW bus who visited the 30 MLB parks in the US?
10) Define psychic income.
Wednesday, November 14, 2012
WEDNESDAY 11/14
MK201
TODAY:
-Chapter 8 discussion questions 9-19 were due.
-We finished our discussion of Chapter 8.
HOMEWORK:
-Douglas Usseglio will bring in a current event for us to discuss.
-Answer the following Chapter 10 Discussion Questions:
1) Define discrepancy of quantity.
2) Define discrepancy of assortment.
3) What involves collecting products from many small producers?
4) What involves dividing larger quantities into smaller quantities as products get closer to the final market?
5) What is the difference between sorting & assorting?
6) What are the 2 basic types of conflict in channels of distribution?
GLE101
TODAY:
-No new discussion questions due.
-We continued our discussion of Unit 3.
HOMEWORK:
-Zachary Sprague will bring in a current event for us to discuss the Monday after Thanksgiving.
-App Assignment #2 is due Friday (CampusWeb).
-Blog Post #6 is due Friday.
IC212
TODAY:
-The Corporation Chapter 2 discussion questions 1-7 were due.
We continued our discussion of The Corporation Chapter 2.
HOMEWORK:
-Jared Taylor will bring in a current event for us to discuss.
-I will post new Chapter 2 discussion questions on Friday.
SR201
TODAY:
-Chapter 10 discussion questions 1-5 were due.
-We finished our discussion of Chapter 7.
HOMEWORK:
-James Mullaney will bring in a current event for us to discuss.
-Answer the following Chapter 10 Discussion Questions:
6) What organization is the largest independent source & distributor of sport programs in the world?
7) What are departments of companies that perform sport functions on behalf of the products & divisions of the parent company?
8) As Figure 10.2 illustrates, what 3 skills are essential for sport management & marketing agency personnel?
9) In 2009 what did NBA team owners reverse?
TODAY:
-Chapter 8 discussion questions 9-19 were due.
-We finished our discussion of Chapter 8.
HOMEWORK:
-Douglas Usseglio will bring in a current event for us to discuss.
-Answer the following Chapter 10 Discussion Questions:
1) Define discrepancy of quantity.
2) Define discrepancy of assortment.
3) What involves collecting products from many small producers?
4) What involves dividing larger quantities into smaller quantities as products get closer to the final market?
5) What is the difference between sorting & assorting?
6) What are the 2 basic types of conflict in channels of distribution?
GLE101
TODAY:
-No new discussion questions due.
-We continued our discussion of Unit 3.
HOMEWORK:
-Zachary Sprague will bring in a current event for us to discuss the Monday after Thanksgiving.
-App Assignment #2 is due Friday (CampusWeb).
-Blog Post #6 is due Friday.
IC212
TODAY:
-The Corporation Chapter 2 discussion questions 1-7 were due.
We continued our discussion of The Corporation Chapter 2.
HOMEWORK:
-Jared Taylor will bring in a current event for us to discuss.
-I will post new Chapter 2 discussion questions on Friday.
SR201
TODAY:
-Chapter 10 discussion questions 1-5 were due.
-We finished our discussion of Chapter 7.
HOMEWORK:
-James Mullaney will bring in a current event for us to discuss.
-Answer the following Chapter 10 Discussion Questions:
6) What organization is the largest independent source & distributor of sport programs in the world?
7) What are departments of companies that perform sport functions on behalf of the products & divisions of the parent company?
8) As Figure 10.2 illustrates, what 3 skills are essential for sport management & marketing agency personnel?
9) In 2009 what did NBA team owners reverse?
Monday, November 12, 2012
MONDAY 11/12
MK201
TODAY:
-Chapter 8 discussion questions 1-8 were due.
-You took Quiz #10.
-We began a discussion of Chapter 8.
HOMEWORK:
-Demitri Tracy will bring in a current even for us to discuss.
-Answer the following Chapter 8 Discussion Questions:
9) The value of a brand to its current owner or to a firm that wants to buy it is sometimes called what?
10) What spells out what kind of marks can be protected & the exact method of protecting them?
11) What is the difference between manufacturer brands & dealer brands?
12) Define packaging.
13) How can packing be important to both sellers & customers?
14) What is socially responsible packaging?
15) What are products that a customer feels are worth the time & effort to compare with competing products?
16) What are consumer products that the customer really wants & makes a special effort to find?
17) What are products that potential customers don't yet want or know they can buy?
18) What are products offering really new ideas that potential customers don't know about yet?
19) What are products that stay unsought but not unbought forever?
GLE101
TODAY:
-Chapter 7 discussion questions 1-4 were due.
-We continued our discussion of Unit 3.
HOMEWORK:
-Sarah Sheils will bring in a current event for us to discuss.
-APP Assignment #2 needs to be uploaded to CampusWeb by Friday. Log onto CampusWeb & go into the Coursework section on the left.
-Blog Post #6 is due on Friday. The topic is: What are you most looking forward to about Thanksgiving break?
IC212
TODAY:
-No new discussion questions were due.
-We continued our discussion of The Corporation Chapter 1. Our discussion stemmed from these 2 video clips:
What is a corporation?
Birth
HOMEWORK:
-Megan Shackelford will bring in a current event for us to discuss.
-Answer the following Corporation Chapter 2 Discussion Questions:
1) How did Pfizer help make the Flushing Avenue subway station safer?
2) What drug that prevents trachoma does Pfizer donate to African countries?
3) What new stage of capitalism believes that corporations could be & should be a major force for resolving environmental & social concerns in the 21st century?
4) Milton Friedman believes there is but one social responsibility for corporate executives. What does he believe they must do?
5) Why did John & Horace Dodge sue Henry Ford?
6) What court case still stands for the legal principle that managers & directors have a legal duty to put shareholders' interests above all others & no legal authority to serve any other interests?
7) What is the name of the principle that the above has come to be known as?
SR201
TODAY:
-No new discussion questions were due.
-You took Quiz #10.
-We began a discussion of Chapter 7.
HOMEWORK:
-Robert McGloughlin will bring in a current event for us to discuss.
-Answer the following Chapter 10 Discussion Questions:
1) Who was the first professional athlete compensated for endorsing a product?
2) What was the first agency dedicated to representing professional athletes?
3) What are the 4 categories that sport management & marketing agencies are classified into?
4) More than how many agencies identify themselves as sport management & marketing agencies?
5) What was the first completely dedicated sport marketing agency?
TODAY:
-Chapter 8 discussion questions 1-8 were due.
-You took Quiz #10.
-We began a discussion of Chapter 8.
HOMEWORK:
-Demitri Tracy will bring in a current even for us to discuss.
-Answer the following Chapter 8 Discussion Questions:
9) The value of a brand to its current owner or to a firm that wants to buy it is sometimes called what?
10) What spells out what kind of marks can be protected & the exact method of protecting them?
11) What is the difference between manufacturer brands & dealer brands?
12) Define packaging.
13) How can packing be important to both sellers & customers?
14) What is socially responsible packaging?
15) What are products that a customer feels are worth the time & effort to compare with competing products?
16) What are consumer products that the customer really wants & makes a special effort to find?
17) What are products that potential customers don't yet want or know they can buy?
18) What are products offering really new ideas that potential customers don't know about yet?
19) What are products that stay unsought but not unbought forever?
GLE101
TODAY:
-Chapter 7 discussion questions 1-4 were due.
-We continued our discussion of Unit 3.
HOMEWORK:
-Sarah Sheils will bring in a current event for us to discuss.
-APP Assignment #2 needs to be uploaded to CampusWeb by Friday. Log onto CampusWeb & go into the Coursework section on the left.
-Blog Post #6 is due on Friday. The topic is: What are you most looking forward to about Thanksgiving break?
IC212
TODAY:
-No new discussion questions were due.
-We continued our discussion of The Corporation Chapter 1. Our discussion stemmed from these 2 video clips:
What is a corporation?
Birth
HOMEWORK:
-Megan Shackelford will bring in a current event for us to discuss.
-Answer the following Corporation Chapter 2 Discussion Questions:
1) How did Pfizer help make the Flushing Avenue subway station safer?
2) What drug that prevents trachoma does Pfizer donate to African countries?
3) What new stage of capitalism believes that corporations could be & should be a major force for resolving environmental & social concerns in the 21st century?
4) Milton Friedman believes there is but one social responsibility for corporate executives. What does he believe they must do?
5) Why did John & Horace Dodge sue Henry Ford?
6) What court case still stands for the legal principle that managers & directors have a legal duty to put shareholders' interests above all others & no legal authority to serve any other interests?
7) What is the name of the principle that the above has come to be known as?
SR201
TODAY:
-No new discussion questions were due.
-You took Quiz #10.
-We began a discussion of Chapter 7.
HOMEWORK:
-Robert McGloughlin will bring in a current event for us to discuss.
-Answer the following Chapter 10 Discussion Questions:
1) Who was the first professional athlete compensated for endorsing a product?
2) What was the first agency dedicated to representing professional athletes?
3) What are the 4 categories that sport management & marketing agencies are classified into?
4) More than how many agencies identify themselves as sport management & marketing agencies?
5) What was the first completely dedicated sport marketing agency?
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