FRIDAY 03/29

SR368
TODAY:
-The SBJ article discussion questions that were assigned on Wednesday were due.
-We discussed the SBJ article.
-We continued our discussion of Chapter 5 by looking at tickets as revenue & ticket sales strategies.
-I handed out this week's SBJ.

HOMEWORK:
-No class on Monday.
-Michael Skilton will bring in a current event for us to discuss next Wednesday.
-No new textbook discussion questions or SBJ articles.
-I will accept on a first come, first serve basis facilities for the group project.

IC212
TODAY:
-You should have watched the Dan Pink clip about motivation for class today.
-We continued our discussion of Drucker Chapter 5 by discussing why financial rewards as incentives are not effective for knowledge workers.
-I handed back Exam 1.

HOEMWORK:
-No class on Monday.
-Leslie Rodgers will bring in a current event for us to discuss next Wednesday.
-Answer the following Drucker Chapter 7 discussion questions for next Wednesday:
1) Each knowledge worker must think & behave like a what?
2) What one word exemplifies Drucker's thoughts on what makes a truly great CEO?
3) According to Drucker, what 3 characteristics are unique to a CEO?
4) In the story box on page 248 Frances Hesselbein, CEO of The Girls Scouts, states that "leadership is a matter of how to be, not how to do." What does she mean?
5) How did Frank Weise, CEO of Cott Beverage, import his personality on the company when he took over? (Story box starting on page 251.)
6) How did Richard Block, president of AGI, have an impact on the actions of the company after touring the company's largest plant in Melrose Park, Illinois? (Story box on page 256.)
7) What does Drucker mean by, "Each of us is a CEO?"

MN371
TODAY:
-BUAB Chapter 6 discussion questions were due.
-We continued our discussion of Chapter 4. Our discussion focused on the 5 forces model. So far we have discussed 4 of the 5 forces. We will discuss the last force, the threat of substitute products/services, next Wednesday.

HOMEWORK:
-No class on Monday.
-Matt Horan will bring in a current event for us to discuss next Wednesday.
-Answer the following textbook Chapter 5 discussion questions for next Wednesday:
1A) Explain what a sole proprietorship is?
1B) State & summarize the advantages.
1C) State & summarize the disadvantages.
2A) Explain what a partnership it.
2B) State & summarize the advantages.
2C) State & summarize the disadvantages.
3A) Explain what a corporation is.
3B) State & summarize the advantages.
3C) State & summarize the disadvantages.
-Read BUAB Chapters 7 & 8 for next Friday and answer the following discussion questions:
Chapter 7
1) Who are becoming ambassadors for your brand?
2) Social media in the context of business is just another term for what?
3) How many people work at Dogfish Head?
4) Who is the queen of all media at Dogfish Head?
5) What year did Dogfish Head's website launch?
Chapter 8
1) What is so much more important for a small company than advertising?
2) Nothing kills a bad product faster than what?
3) What is the greatest challenge for small businesspeople?
4) No matter how good a product or service is, it will remain irrelevant unless the buying public knows what?
5) If you thinking of holding a publicity event, what is the 1st question you have to ask?
6) Who is the CEO of Boston Beer Company?
7) What happens to the Sam Adams beer in the distributors' warehouses that is past the freshness code?
8) What happened to Sam Adams as a result of a radio segment called "Sex for Sam?"
9) What % of Dogfish Head's marketing & advertising budget is allocated for giveaway samples?
10) How long does a tour of Dogfish Head last?
11) To attract a younger crowd to the brewpub, Sam ran a promotion called B.Y.O.L. What did BYOL stand for? What happened?
12) What bar holds the Guinness Book of World Records' title for most beers available in the world?
13) The identity of the Dogfish Head brewpub is centered around what 3 things?

THURSDAY 03/28

SR338
TODAY:
-Chapter 6 discussion questions 1-8 were due.
-We discussed Exam 1.
-We finished our discussion of Super Size Me.
-We disucced the eating disorders section of Chapter 5.

HOMEWORK:
-Ray Lunga will bring in a current event for us to discuss.
-Answer the following Chapter 6 discussion questions:
9) What are responders?
10) What are nonresponders?
11) What does the principle of individuality state?
12) Only about what % of adults in the US meet minimum recommendations of the ACSM for the improvement & maintenance of CR fitness?
13) What is FITT an acronym for?
14) What is the difference between vigorous & moderate exercise?
15) Define the following terms: intensity, mode, frequency
16) What is the general recommendation of minutes per session that a person exercise?
17) The duration of exercise is based on what?

WEDNESDAY 03/27

SR368
TODAY:
-The 2 SBJ articles discussion questions were due and 3 we discussed the articles.
-We discussed Exam 1.
-We continued our discussion of Chapter 5 by taking a look at the power of making the first sale.

HOMEWORK:
-Jefferson Rojas will bring in a current event for us to discuss.
-Read the following March 11-17 SBJ article, "Season-ticket holders snap up Heat's new 3-year plans," on page 4 & answer the following discussion questions:
1) Besides the Heat, how many other franchises currently offer a 3-year season-ticket renewal plan across all season-ticket price points?
2) What does the 3-year season-ticket renewal deal provide the Heat?
3) What does the deal lessen for the Heat?
4) How do the ticket holders benefit from the long-term deal?
5) The Heat also sold 3-year season-ticket plans after winning its first NBA title in 2006. What was different with that plan offering than the current deal?
6) Along with having a star-laden team, how else has Miami increased demand for Heat season tickets?
7) The Heat hold back much of the nightly ticket inventory to maximize revenue through what 2 types of ticket-pricing efforts?
8) Heading into this season, how many teams were projected to have sales of at least 10,000 full-season equivalent tickets?
9) What NBA team offers a 3-year plan for their higher-end, "all-access" season seats?

IC212
TODAY:
-No new discussion questions were due.
-We continued our discussion of Drucker Chapter 5 by looking at the difference between efficiency & effectiveness, and how to motivate knowledge workers.

HOMEWORK:
-Courtney Perry will bring in a current event for us to discuss.
-Watch the following clip where Dan Pink discussed motivation: The puzzle of motivation

MN371
TODAY:
-Chapter 4 discussion questions 1-6 were due.
-We began a discussion of Chapter 4. Our discussion focused on what a feasibility analysis is, what what the 3 components are. We began a discussion of the first component: the industry & market feasibility analysis.

HOMEWORK:
-Steven Hathaway will bring in a current event for us to discuss.
-Answer BUAB Chapter 6 discussion questions.

TUESDAY 03/26

SR338
TODAY:
-We finally finished watching the documentary Super Size Me.

HOMEWORK:
-Samantha Hulme will bring in a current event for us to discuss.
-Answer the following Chapter 6 discussion questions (1-5 are from the FAQ section of page 174):
1) What is the best way to minimize the risk for cardiovascular disease?
2) During resting conditions, what % of energy is derived from fat?
3) During resting conditions, what % of energy is derived from carbohydrates?
4) About how many calories do we burn per minute when we are at rest?
5) Many 16-ounce energy drinks contain how many calories?
6) Explain what "cardiorespiratory endurance" is.
7) Explain what "hypokinetic diseases" are?
8) Explain the difference between aerobic & anaerobic exercise.

MONDAY 03/25

SR368
TODAY:
-I handed out last week's SBJ.
-We began a discussion of Chapter 5. Our discussion focused on the various types of sport/entertainment facility revenue sources.
-We discussed the group project. The groups are:
Group 1: Joseph Flynn, Calvin Graves, Steven Hathaway
Group 2: Kristopher Kruszka, Michael Skilton, Zachary Skinner
Group 3: Harrison Durfee, Erin Lang, Leslie Rodgers
Group 4: Aaron Arden, Steven Arteaga, Brooke Coderre
Group 5: Emily Bliss, Jefferson Rojas, Theodore Walsh
Group 6: Hayley Brown, Mary Curtis, Bryana Harron
Group 7: Andrew Dadds, Caitlyn Durden, Ronald Emanuelson

HOMEWORK:
-Leslie Rodgers will bring in a current event for us to discuss.
-No new Chapter 5 discussion questions. You should have already answered 1-16 before break.
-Read the SBJ article "StubHub Takes Naming Rights at Home Depot" on the cover page of the March 4-10 edition & answer the following discussion questions:
1) Starting June 1, what will be the new name of the Home Depot Center?
2) What was the value of the agreement that Home Depot signed in 2003?
3) What 2 MLS teams play home games at the stadium?
4) Who is StubHub's parent firm?
5) Announces in November, StubHub became the official ticket reseller for all venues owned by what company?
6) what is the name of the entertainment district across the street from the Staples Center?
7) Where is StubHub based?
8) What company did StubHub hire to help develop concepts related to activation of its sponsorship?
9) Who was the first ticketing company to put its name on a major league sports facility?
10) What MLB teams pulled out of the StubHub-MLB deal when it was renewed in December?
-Read the SBJ article "Moving in Outfield Fences Gives Padres Room for New Seating' on page 13 of the March 4-10 edition & answer the following discussion questions:
1) The Padres moved the outfield fences how many feet closer to home plate?
2) What is being installed just behind the right-field fence to fill the space left by the shift?
3) What is the name of the seating vendor that was hired to install the tables?
4) How will be Padres be able to generate revenue with the new right-field wall?
5) What companies teamed up to produce the 105-foot-long, 7-foot-high electronic sign?
6) The new 6 boxes behind the Home Plate Club will be sold as all-inclusive season-ticket packages & cover the cost of what?
7) What company owns the naming rights to the Padres stadium?

IC212
TODAY:
-We began a discussion of Drucker Chapter 5. Our discussion focused on what employees expect from their managers.

HOMEWORK:
-Madelene Morrill will bring in a current event for us to discuss.
-No new Drucker Chapter 5 discussion questions. You should have answered 1-22 before break.

MN371
TODAY:
-We discussed the group project. The groups are:
Group 1: Ryan Benvie, Lukas Cramer, Adam Dallaire, Sean Dunn, Kelly Schietinger, Andrianos Vourliotakis
Group 2: Andre Blackwood, Brooke Coderre, Earl Collins, Gregory Giguere, Jeff Gloshinski, Robert Maley
Group 3: Matthew Bardsley, Ryan Bobillo, Christopher Cotta, Jackson Dean, Brittany Martelle, Zachary Skinner, Amy Zaroogian
Group 4: Ellis Cooper, Patrick Dunn, Corbin Little, Scott Martin, Kate McDonald, Georgios Papapetrou, Amy Williams
Group 5: Steven Hathaway, Matthew Horan, Kristopher Kruszka, Ryan Leach, Kevin McGowan, Joshua Rouse, Michael Skilton

HOMEWORK:
-Jeff Gloshinski will bring in a current event for us to discuss.
-Answer the following Chapter 4 discussion questions for Wednesday:
1) What is a feasibility analysis?
2) What is an industry & market feasibility analysis?
3) Briefly explain each of the 5 forces of the 5 forces model.
4) Explain what a financial feasibility analysis is.
5) What is the difference between primary & secondary research? 6) Explain what a financial feasibility analysis is.
-Answer the following BUAB Chapter 6 discussion questions for Friday:
1) When Dogfish Head first started, what was their version of a press release?
2) Government-recognized medical reports have shown that consuming how many beer per day is actually healthier for you than not drinking at all?
3) What 3 truisms apply to any effective marketing agenda?
4) What is the name of the film that Dogfish Head made to promote the responsible, healthful attributes of the beer industry?
5) How long was the film?
6) Big brands throughout all industries spend an amazing amount of time & money marketing & advertising themselves to maintain what?
7) What is the single most important component to Dogfish Head's success?
8) When you are developing your product in a crowded marketplace, what question should you ask?
9) What company has broadened the market for heavily scented, jarred candles?
10) What state was the the first state to ratify the Constitution?
11) What is the name of the world's strongest beer?
12) What is the name of the world's strongest dark beer?
13) What is the name of the world's strongest Belgian beer?
14) What is the name of the world's strongest fruit beer?
15) What is the name of the world's strongest bottle-conditioned beer?
16) What does bottle-conditioned mean?
17) What were the 3 sentence fragments that appeared in Dogfish Head's first print ad?
18) Roughly what % of their annual sales does Dogfish Head dedicate to all aspects of marketing?
19) What is the great marketing leveler?
20) What 5 sites are great for gaining information about the beer industry (& would be great for our class project!)
21) Dogfish Head has collaborated with over how many breweries around the world?