IC212
TODAY:
-No homework was due.
-We continued our discussion of Drucker Chapter 2. We discussed reasons why the customer is in the driver's seat today, the customer satisfaction model, and push & pull marketing. We will finish Chapter 2 on Monday.
HOMEWORK:
-Our first exam will be next Wednesday. I will post a study guide on Monday. You should start reviewing your homework & class notes this weekend.
-Read first half of Chapter 3 & answer the following Discussion Questions:
1) Why does Starbucks exemplify what Drucker considered to be true innovation?
2) What are Drucker's 4 basic questions about innovation?
IC212
TODAY:
-We continued personal PowerPoint presentations.
-We had our Friday round table discussion about the one thing you would change about FPU.
HOMEWORK:
1) Have articles & discussion questions with you.
2) Develop two lists:
A) 5 sports events/games/moments/athletes that have personal meaning to you as a spectator. Why?
B) 5 sports events/games/moments/athletes that transcended the sports world and impacted (positive or negative) society as a whole. Why?
3) Read textbook Chapter 1 and answer the following Discussion Questions:
A) Define: sociology, social world, culture, social interaction, social structure.
B) Do you agree with the precise definition of "sports"? Why or why not?
C) Sports involve a balance between the elements of play & spectacle. Explain the differences between play & spectacle.
D) What are the differences between the sociology and psychology of sport?
E) Define ideologies.
4) Take the following fan passion drivers quiz & either print our or write down the results. Click here.
Friday, September 17, 2010
Thursday, September 16, 2010
THURSDAY 9/16
SR368
TODAY:
-Chapter 1 Discussion Questions due.
-I handed out our first Sports Business Journal.
-We began a discussion of Chapter 1.
HOMEWORK:
For Tuesday:
-Read the following articles & answer the discussion questions:
A) New Meadowlands Stadium
1) What 2 companies helped build the technology in the new Meadowlands Stadium?
2) What did the stadium cost to build & how much was invested in technology?
3) Why will the wireless applications & video screens only access video at the stadium?
4) Because the Giants & Jets will share the stadium, what advantage does the Cisco IP infrastructure give each team?
5) What is a personal seat license?
B) SBJ: "Nike Puts Name..." Page 6.
1) What is Nike 6.0?
2) Why is Nike looking to attach its name to action sports events, & not just sponsor them?
3) What company did Nike replace as title sponsor of the event?
4) What other benefits will Nike 6.0 receive in addition to title rights?
5) In addition to to title sponsoring the Breckenridge Open, what else is Nike doing to promote 6.0?
C) SBJ: "Global Spectrum..." Page 10
1) What does Global Spectrum do (research it)?
2) What does Populous do (research it)?
3) What team hired Global Spectrum to operate their new stadium?
4) What stadium has the NFL's first center-hung scoreboard?
5) What stadium is the first NFL facility to incorporate 4 corner scoreboards?
For Thursday:
-Read Chapter 3 & answer the following Discussion Questions:
1) What is "sustainable design?"
2) What are some reasons why sustainable design methods should be considered?
3) What does it mean if a facility is LEED certified?
4) What was the first collegiate athletic facility to achieve LEED solver certification?
5) What is the Green Globes program & what are the 7 areas of assessment?
6) What are the differences between LEED-NC & LEED-EB?
7) What are the benefits of green buildings?
8) Why doesn't everyone build sustainable buildings?
SR201
TODAY:
-You should have read Into The Wild: Author's Note & Chapter 1.
-The 2 lists of sports events/games/athletes/moments were due.
-Be began a discussion of sports & society.
HOMEWORK:
-Take the following Octagon passion drivers quiz & either print out or write down your results. Click here.
-Read textbook Chapter 1 & answer the following Discussion Questions:
1) Define "leisure."
2) Explain Neulinger's Paradigm.
3) Explain the Classical View of Leisure.
TODAY:
-Chapter 1 Discussion Questions due.
-I handed out our first Sports Business Journal.
-We began a discussion of Chapter 1.
HOMEWORK:
For Tuesday:
-Read the following articles & answer the discussion questions:
A) New Meadowlands Stadium
1) What 2 companies helped build the technology in the new Meadowlands Stadium?
2) What did the stadium cost to build & how much was invested in technology?
3) Why will the wireless applications & video screens only access video at the stadium?
4) Because the Giants & Jets will share the stadium, what advantage does the Cisco IP infrastructure give each team?
5) What is a personal seat license?
B) SBJ: "Nike Puts Name..." Page 6.
1) What is Nike 6.0?
2) Why is Nike looking to attach its name to action sports events, & not just sponsor them?
3) What company did Nike replace as title sponsor of the event?
4) What other benefits will Nike 6.0 receive in addition to title rights?
5) In addition to to title sponsoring the Breckenridge Open, what else is Nike doing to promote 6.0?
C) SBJ: "Global Spectrum..." Page 10
1) What does Global Spectrum do (research it)?
2) What does Populous do (research it)?
3) What team hired Global Spectrum to operate their new stadium?
4) What stadium has the NFL's first center-hung scoreboard?
5) What stadium is the first NFL facility to incorporate 4 corner scoreboards?
For Thursday:
-Read Chapter 3 & answer the following Discussion Questions:
1) What is "sustainable design?"
2) What are some reasons why sustainable design methods should be considered?
3) What does it mean if a facility is LEED certified?
4) What was the first collegiate athletic facility to achieve LEED solver certification?
5) What is the Green Globes program & what are the 7 areas of assessment?
6) What are the differences between LEED-NC & LEED-EB?
7) What are the benefits of green buildings?
8) Why doesn't everyone build sustainable buildings?
SR201
TODAY:
-You should have read Into The Wild: Author's Note & Chapter 1.
-The 2 lists of sports events/games/athletes/moments were due.
-Be began a discussion of sports & society.
HOMEWORK:
-Take the following Octagon passion drivers quiz & either print out or write down your results. Click here.
-Read textbook Chapter 1 & answer the following Discussion Questions:
1) Define "leisure."
2) Explain Neulinger's Paradigm.
3) Explain the Classical View of Leisure.
Wednesday, September 15, 2010
WEDNESDAY 9/15
IC212
TODAY:
-Drucker Chapter 2 discussion questions were due.
-We finished Drucker Chapter 1. We discussed the 5th front of the Silent Revolution & knowledge workers.
-We began Drucker Chapter 2. We discussed what companies, today, do a great job at satisfying their customers' needs.
HOMEWORK:
-None, other than to review all of the Drucker Chapter 2 discussion questions.
IC101
TODAY:
-You should have read the Sports Business Journal articles and answered the discussion questions.
-We talked about the grading of this course.
-We watched the ESPN SportsCentury clips and you were to answer the question: "Why are sports so popular in America?"
-Next Monday we will discuss the above question as well as the 2 articles, and begin a discussion of textbook Chapter 1.
HOMEWORK:
Due Friday:
1) Answer (anonymously) the following round table discussion question:
"What is one thing you would change about FPU? Why?"
Due Monday:
1) Develop two lists:
A) 5 sports events/games/moments/athletes that have personal meaning to you as a spectator. Why?
B) 5 sports events/games/moments/athletes that transcended the sports world and impacted (positive or negative) society as a whole. Why?
2) Read textbook Chapter 1 and answer the following Discussion Questions:
A) Define: sociology, social world, culture, social interaction, social structure.
B) Do you agree with the precise definition of "sports"? Why or why not?
C) Sports involve a balance between the elements of play & spectacle. Explain the differences between play & spectacle.
D) What are the differences between the sociology and psychology of sport?
E) Define ideologies.
TODAY:
-Drucker Chapter 2 discussion questions were due.
-We finished Drucker Chapter 1. We discussed the 5th front of the Silent Revolution & knowledge workers.
-We began Drucker Chapter 2. We discussed what companies, today, do a great job at satisfying their customers' needs.
HOMEWORK:
-None, other than to review all of the Drucker Chapter 2 discussion questions.
IC101
TODAY:
-You should have read the Sports Business Journal articles and answered the discussion questions.
-We talked about the grading of this course.
-We watched the ESPN SportsCentury clips and you were to answer the question: "Why are sports so popular in America?"
-Next Monday we will discuss the above question as well as the 2 articles, and begin a discussion of textbook Chapter 1.
HOMEWORK:
Due Friday:
1) Answer (anonymously) the following round table discussion question:
"What is one thing you would change about FPU? Why?"
Due Monday:
1) Develop two lists:
A) 5 sports events/games/moments/athletes that have personal meaning to you as a spectator. Why?
B) 5 sports events/games/moments/athletes that transcended the sports world and impacted (positive or negative) society as a whole. Why?
2) Read textbook Chapter 1 and answer the following Discussion Questions:
A) Define: sociology, social world, culture, social interaction, social structure.
B) Do you agree with the precise definition of "sports"? Why or why not?
C) Sports involve a balance between the elements of play & spectacle. Explain the differences between play & spectacle.
D) What are the differences between the sociology and psychology of sport?
E) Define ideologies.
Tuesday, September 14, 2010
TUESDAY 9/14
SR368
TODAY:
-You should have read Chapter 1 prior to class today.
-The Chapter 1 discussion questions were due.
-You took your first Opportunity Quiz.
-We finished our discussion of the "Security For Sports Events" article. Our discussion focused on the 2002 Salt Lake City Olympics and the 2003 San Diego Super Bowl.
-We discussed Chapter 2.
HOMEWORK:
-Answer the following Chapter 1 Discussion Questions:
1) Explain each of the 7 steps for developing a Master Plan.
2) What are the 3 most common types of bids?
SR201
TODAY:
-You should have read the 2 SBJ articles prior to class.
-The SBJ articles discussion questions were due.
-You took your first Opportunity Quiz.
-We finished discussing Chapters 8 & 9.
-We watched the ESPN SportsCentury clips.
HOMEWORK:
-Read Into The Wild: Author's Note & Chapter 1.
-Compile 2 lists of sports events:
1) Sports events/games/moments/athletes that have personal meaning to you, as a spectator.
2) Sports events/games/moments/athletes that transcended the sports world & impacted (positive or negative) society as a whole.
TODAY:
-You should have read Chapter 1 prior to class today.
-The Chapter 1 discussion questions were due.
-You took your first Opportunity Quiz.
-We finished our discussion of the "Security For Sports Events" article. Our discussion focused on the 2002 Salt Lake City Olympics and the 2003 San Diego Super Bowl.
-We discussed Chapter 2.
HOMEWORK:
-Answer the following Chapter 1 Discussion Questions:
1) Explain each of the 7 steps for developing a Master Plan.
2) What are the 3 most common types of bids?
SR201
TODAY:
-You should have read the 2 SBJ articles prior to class.
-The SBJ articles discussion questions were due.
-You took your first Opportunity Quiz.
-We finished discussing Chapters 8 & 9.
-We watched the ESPN SportsCentury clips.
HOMEWORK:
-Read Into The Wild: Author's Note & Chapter 1.
-Compile 2 lists of sports events:
1) Sports events/games/moments/athletes that have personal meaning to you, as a spectator.
2) Sports events/games/moments/athletes that transcended the sports world & impacted (positive or negative) society as a whole.
Monday, September 13, 2010
MONDAY 9/13
IC212
TODAY:
-Discussion questions based on Drucker Chapter 2 were due.
-You took your first Opportunity Quiz.
-We almost finished our discussion of Drucker Chapter 1. We discussed the first 4 fronts of the Silent Revolution. We will finish Chapter 1 at the beginning of class on Wednesday. We still have to discuss the 5th front of the Silent Revolution and knowledge workers. After, we will start our discussion of Chapter 2.
HOMEWORK:
-Chapter 1 lecture notes are posted on CampusWeb. Make sure you can download them.
-Answer the following Discussion Questions based on Drucker Chapter 2:
1) Drucker says that "there is never only one customer." What does he mean? How do the Girl Scouts of America fit into this?
2) Pick a company and identify its core customer demographic (who accounts for a majority of the company's sales?) Then identify a secondary customer market.
3) Why is identifying noncustomers important?
4) In your opinion, what company does a great job at satisfying its customers needs?
IC101
TODAY:
-Your paper on cell phones in class was due.
-I handed out the syllabus and 2 articles for you to read.
-We discussed how the set-up for class will go for the rest of the semester. We talked about how on Mondays & Wednesdays we will discuss sports in society topics, and on Fridays we will have round table discussions based on your college experience. We also discussed my expectations of you as a student, and your expectations of me as a professor. At the beginning of class on Wednesday we will discuss how you will be graded this semester.
HOMEWORK:
-Start reading Invictus!
-Read the 2 articles that I gave you today.
-Answer the following Discussion Questions based on the articles. You can hand write your responses in a notebook or you can type them and print them. Either way, they need to be with you in class on Wednesday.
-Discussion Questions:
What Makes Fans Tick?
1) Explain the 8 basic motives that drive people to be sports fans.
2) How does the "social identity theory" explain our attraction to spectator sports?
3) Explain the concepts of "BIRGing" and "CORFing."
4) What is a "Deep Fan?"
5) What are the differences between blue collar and white collar fans?
What Makes Fans Crazy About Sports?
1) What is the #1 "passion driver" of most NFL fans?
2) What is the #1 "passion driver" of most MLB fans?
3) Explain the following 3 groups of baseball fans:
A) Field of Dreamers
B) Team Obsessors
C) Family Connectors
4) What sports property had the largest U.S. fan base in 2009?
5) What sports property had the largest U.S. fan base in 2001?
TODAY:
-Discussion questions based on Drucker Chapter 2 were due.
-You took your first Opportunity Quiz.
-We almost finished our discussion of Drucker Chapter 1. We discussed the first 4 fronts of the Silent Revolution. We will finish Chapter 1 at the beginning of class on Wednesday. We still have to discuss the 5th front of the Silent Revolution and knowledge workers. After, we will start our discussion of Chapter 2.
HOMEWORK:
-Chapter 1 lecture notes are posted on CampusWeb. Make sure you can download them.
-Answer the following Discussion Questions based on Drucker Chapter 2:
1) Drucker says that "there is never only one customer." What does he mean? How do the Girl Scouts of America fit into this?
2) Pick a company and identify its core customer demographic (who accounts for a majority of the company's sales?) Then identify a secondary customer market.
3) Why is identifying noncustomers important?
4) In your opinion, what company does a great job at satisfying its customers needs?
IC101
TODAY:
-Your paper on cell phones in class was due.
-I handed out the syllabus and 2 articles for you to read.
-We discussed how the set-up for class will go for the rest of the semester. We talked about how on Mondays & Wednesdays we will discuss sports in society topics, and on Fridays we will have round table discussions based on your college experience. We also discussed my expectations of you as a student, and your expectations of me as a professor. At the beginning of class on Wednesday we will discuss how you will be graded this semester.
HOMEWORK:
-Start reading Invictus!
-Read the 2 articles that I gave you today.
-Answer the following Discussion Questions based on the articles. You can hand write your responses in a notebook or you can type them and print them. Either way, they need to be with you in class on Wednesday.
-Discussion Questions:
What Makes Fans Tick?
1) Explain the 8 basic motives that drive people to be sports fans.
2) How does the "social identity theory" explain our attraction to spectator sports?
3) Explain the concepts of "BIRGing" and "CORFing."
4) What is a "Deep Fan?"
5) What are the differences between blue collar and white collar fans?
What Makes Fans Crazy About Sports?
1) What is the #1 "passion driver" of most NFL fans?
2) What is the #1 "passion driver" of most MLB fans?
3) Explain the following 3 groups of baseball fans:
A) Field of Dreamers
B) Team Obsessors
C) Family Connectors
4) What sports property had the largest U.S. fan base in 2009?
5) What sports property had the largest U.S. fan base in 2001?
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