MONDAY 10/25

IC212
TODAY:
-Exam #3.

HOMEWORK:
-Read Chapter 1 of The Corporation & answer the following Discussion Questions (Questions 1-6 are due on Wednesday & 7-9 are due on Friday):
1) How did the corporation become so powerful (history & evolution)?
2) How is a corporation a "person?"
3) What is corporate "social responsibility?"
4) What is the history of corporate social responsibility?
5) What is "new capitalism" & what is its effect on corporate social responsibility?
6) How/Why do corporations use New Capitalism & corporate social responsibility to soften their image?
7) On page 26 the author states that corporations use "branding" to create unique & attractive personalities for themselves. What is "branding?" To answer this effectively, you will need to research this further than just the short blurb in the book.
8) On page 26 the author quotes Clay Timon, CEO of Landor Associates the world's largest & oldest branding firm, as saying, "Corporations, as brands have souls." What does he mean?
9) In your opinion, what company does an effective job at creating a unique & attractive personality through branding? What is the personality that they portray? How do they do it?

IC101
TODAY:
-We finished Unit 2: Education & Sports.
-I handed back Reaction Paper #1 & discussed what was good & not so good.

HOMEWORK:
-Come to class on Wednesday with any questions you have about Reaction Paper #2.
-Answer the Unit 3: Violence in Sports discussion questions that were posted last Wednesday.