THURSDAY 6/9

IC212
TODAY:
-Drucker Chapter 7 discussion questions due.
-We discussed Drucker Chapter 5. We will discuss Chapter 7 at the beginning of class on Monday.

HOMEWORK:
-Quiz #6 is due at the beginning of class on Monday.
-Ashley will bring in a current event for us to discuss.
-Read The Corporation Chapter 1 & answer the following Discussion Questions:
1) How did the corporation become so powerful (history & evolution)?
2) How is a corporation a "person?"
3) What is corporate "social responsibility?"
4) What is the history of corporate social responsibility?
5) What is "new capitalism" & what is its effect on corporate social responsibility?
6) How/Why do corporations use new capitalism & corporate social responsibility to soften their image?
7) On page 26 the author states that corporations use "branding" to create unique & attractive personalities for themselves. What is "branding?" To answer this effectively, you will need to research this further than just the short blurb in the book.
8) On page 26 the author quotes Clay Timon, CEO of Landor Associates the world's largest & oldest branding firm, as saying, "Corporations, as brands have souls." What does he mean?
9) In your opinion, what company does an effective job at creating a unique & attractive personality through branding? What is the personality that they portray? How do they do it?