MONDAY 10/22

MK201
TODAY:
-No new discussion questions were due.
-We continued our discussion of Chapter 5 by discussing the psychological variables that influence a consumer's buying decision making process.

HOMEWORK:
-Andy Martinez will bring in a current event for us to discuss.
-Answer the Chapter 6 discussion questions that were posted last Friday.
-Exam #1 will be next Monday.  See the study guide below.

EXAM #1 STUDY GUIDE:
CHAPTER 1
-Define marketing & state its 3 main purposes.
-Define customer satisfaction.
-Define brand loyalty & state the 3 main factors that influence brand loyalty.
-How many times more does it cost to acquire a new customer than keep an existing customer?
-Define economic system & know the difference between a command economy & market-directed economy.
-Identify the stages in marketing evolution.
-Define target market.
-Explain the difference between demographics & psychographics.
-Define innovation.
-Define customer satisfaction.

CHAPTER 2
-Explain the difference between target marketing & mass marketing.
-State the 4 marketing mix variables.
-Explain the difference between a marketing plan & marketing program.
-Define customer equity.
-Define customer lifetime value.
-Identify the 4 types of opportunities to pursue for marketers.

CHAPTER 3
-State the 3 components of the direct environment.
-State the 4 components of the external market environment.
-State the 3 essential components of a mission statement.
-What does the acronym "SMART" stand for?
- Identify the 4 basic kinds of competitive situations.
-Define competitor analysis.
-Define competitor rivals.
-Define competitive barriers.
-Technology affects marketing in what 2 ways?

CHAPTER 4
-Explain the difference between a generic market & a product-market.
-Define market segmentation.
-State the 2 steps in market segmentation.
-Define market segment.
-State the 4 criteria that good market segments should meet.
-Identify the difference between the 3 basic ways to develop market-oriented strategies in a broad product-market.

CHAPTER 5
-Define economic buyers.
-State the stages that a consumer goes through when making a purchase.
-Define economic-buyer theory.
-Explain the difference between needs & wants.
-Define drive.
-Identify the categories of needs of the PSSP Hierarchy of Needs.
-Identify the 3 selective processes.
-Explain the difference between attitude & belief.
-Define expectation.
-What does the acronym "AIO" stand for?
-Define reference group.
-Define opinion leader.
-State the steps in the adoption process.

GLE101
TODAY:
-The article posted on last Friday by Professor Ley should have been read for today.
-We continued our discussion of Unit 2 by discussing the benefits of organized youth sports.

HOMEWORK:
-Steven Niele will bring in a current event for us to discuss.
-Blog Post #4 is due on Friday.  The topic is The Dash poem by Linda Ellis that we discussed last Friday.  When you look back at your college career 4 years from now, what do you want your dash to represent (2012-2016)?

IC212
TODAY:
-Drucker Chapter 5 discussion questions 12-22 were due.
-We began a discussion of Chapter 5 by looking at what employees should expect from their managers?

HOMEWORK:
-Seth Meyer will bring in a current event for us to discuss.
-No new discussion questions.

SR201
TODAY:
-Chapter 5 discussion questions 1-10 were due.
-We began a discussion of Chapter 5 by doing a group exercise to show the pros/cons of group decision making.

HOMEWORK:
-Steven Hathaway will bring in a current event for us to discuss.
-Exam #1 will be next Monday.  See the study guide below.
-Answer the following Chapter 5 Discussion Questions:
11) What are the 6 steps of decision making?
12) What is the difference between power & authority?
13) What is one of the most basic activities of sport industry leaders & managers?
14) After the "right" person has been hired, what is the process called whereby the individual is introduced to the operations & practices in the organization?
15) Leaders that do not value diversity usually adopt what kind of strategy?
16) What type of strategy represents a more ingrained perspective about diversity in organizational activities?

EXAM #1 STUDY GUIDE:
9/11 & SPORTS
-What are the 5 ways that sports helped in the healing process after 9/11?
-Define collective ritual.
-Define role learning.

SPORT & SOCIETY
-If I state a fact about the 10 sports figures/events that we discussed you should be able to identify which one it is attributed to.
-State the 8 basic motives that drive people to consume sports.
-Explain the difference between the terms BIRGing & CORFing & how they came about.
-What does the Social Identity Theory state?
-What is a deep fan?
-What is the #1 passion driver of NFL & MLB fans?
-Explain the different baseball fans groups.

CHAPTER 18
-State the 3 benefits of sport that we discussed.
-Define socialization.
-Define role learning.
-Define collective ritual.
-State the 3 dark sides of sport that we discussed.
-Define stacking.
-From 1972-2008 females received how much less in scholarship money that their male counterparts?
-Who was the first African American female athlete on the cover of Sports Illustrated?

CHAPTER 1
-Explain the difference between sports & sport.
-Identify the different sport industry segment models.
-State the 4 unique aspects of sport management.
-State the 6 pillars of character associated with principled decision making.
-Define ethics.
-Define morality.
-Identify the 5 ethical maxims that we discussed.

CHAPTER 2
-In 2008 what governing body became the accrediting body for sport management curricula?
-Keeping up with what in your field is essential to your academic preparation?
-What are an important part of professional preparation because they provide valuable skill practice & opportunities for leadership & development?
-NACE's Job Outlook 2009 found that more than 3/4's of employers prefer to hire new college graduates that have what?
-Define field experience.
-According to a survey of more than 400 US-based organizations & employers, what are the 3 highest rated applied skills needed by entrants into today's workforce?

CHAPTER 4
-Define organization.
-Identify the types of sport organizations.
-Define environment.
-Explain the difference between effectiveness & efficiency.
-Define organizational structure.
-What are the 3 major dimensions of structure.

CHAPTER 5
-Define organizational behavior.
-Define management.
-State the 5 functions of management.
-State the 3 categories of managerial roles.
-Define leadership.
-State the 3 classifications of managers.