MONDAY 9/20

IC212
TODAY:
-First half of Drucker Chapter 3 & discussion questions were due.
-We finished our discussion of Chapter 2. We discussed how Medtronic personifies Drucker's ideal of customer focus, the 4 Drucker questions for connecting with your customer, & the product diffusion curve.

HOMEWORK:
-Exam #1 on Wednesday. Don't forget to bring in a Seinfeld trivia question!

STUDY GUIDE:
Chapter 1
-What are Detjen's 5 successful business attributes & what companies did we say exemplify each?
-Define management.
-State & explain the 6 functions of management.
-What US events caused a change in management?
-What type of management system did each of the events utilize?
-Be able to explain each of the 5 fronts of the Silent Revolution.
-What are the 3 fastest growing consumer purchases?
-What is a knowledge worker?

Chapter 2
-What are the 3 reasons we discussed for why customers are in the driver's seat & how are they contributing to the customer being in the driver's seat?
-What are the 3 levels of the Customer Satisfaction Model & what is each level trying to accomplish?
-Explain push & pull marketing and be able to identify the examples of each that we discussed in class.
-Who is Medtronic's primary customer?
-How does Medtronic personify Drucker's ideal of customer focus?
-What are the 4 Drucker questions for connecting with your customer?
-What are the customer labels in the product diffusion curve and explain each.
-Explain the difference between demographics & psychographics.
-How did the Girl Scouts of America learn that there is never only one customer?

IC101
TODAY:
-We began discussing the sociology of sports unit. We had a good discussion about tha athletes and games/moments that transcended the sports world & impacted society.

HOMEWORK:
-Bring the SBJ articles & discussion questions and textbook with Chapter 1 discussion questions to class on Wednesday.