IC212
TODAY:
-Drucker Chapter 3 Part A discussion questions due.
-Opportunity Quiz #2.
-We finished discussing Drucker Chapter 2. Our discussion focused on defining the various customer labels of the Product Diffusion Curve, the difference between demographics & psychographics, & the importance of noncustomers.
HOMEWORK:
-Answer the following Drucker Chapter 3 Part B Discussion Questions:
1) How do the companies Kimberly-Clark & Peapod exemplify Drucker's concept of systematic abandonment?
2) What are Drucker's 7 key sources of opportunities? Summarize each.
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