FRIDAY 1/27

SR368
TODAY:
-SBJ & article discusion questions were due.
-We finished our discussion of Chapter 1.  Our discussion focused on LEED standards, & the security measures that event & facility managers have taken since 9/11.  We ran out of time & did not get a chance to discuss the NHL All Star Game SBJ article.  We will discuss it on Monday. 

HOMEWORK:
-Pat Gilhuly will bring in a current event for us to discuss.
-Read Chapter 2 & answer the following Discussion Questions:
1) What impacts the management of a specific event?
2) In the context of a sport facility, define sport event management.
3) What is a stakeholder?
4) How does an event triangle act as a tool for the event manager?
5) How does the festival frame act as a tool for the event manager?
6) State & summarize the 4 phases of event planning.
-Read the following SBJ article & answer the Discussion Questions:
Page 7: "X Games Puts Three Sponsors Into The Action"
1) What 3 sponsors are being given branded inventory within competition courses at the X games, & what is each being given?
2) Who are the 4 official sponsors of the X Games?
3) What are Verizon & Casio collaborating to promote?
4) What official partner from last year's event did not return this year?
5) What mountain has held the Winter X Games since 2002?

IC212
TODAY:
-No new discussion questions due.
-We continued our discussion of Drucker Chapter 1.  Our discussion focused on the evolution of management in America & the Silent Revolution.  We will finish this discussion on Monday.


HOMEWORK:
-Amber Ciarcia will bring in a current event for us to discuss.
-Read Drucker Chapter 2 & answer the following Discussion Questions:
1) What does the author mean by, "the customer is in the driver's seat"?
2) In your opinion, what company does a great job at satisfying its customers' needs? Why?
3) What does Medtronic do? The author states that Medtronic is a company that personifies Drucker's ideal of customer focus. How?
4) What are the 4 Drucker questions that a company should answer when connecting with its customer?

MN371
TODAY:
-No new discussion questions due.
-We continued our discussion of the history of beer.  Our discussion focused on Prohibition & the 4 main ingredients in beer.

HOMEWORK:
-Brianna Bell will bring in a current event for us to discuss.
-Read the following articles & answer the Discussion Questions:
A) Dear, economy: This Bud's for you.
1) Approximately how many jobs does the beer industry provide?
2) How much money does the beer industry contribute to the economy each year?
B) Craft Beer Industry Accelerating Sales Growth
1) Who are the "Big 3" companies in the American beer industry?
2) What % does craft brewing represent in the overall US beer market?
C) How the Three-Tiered Beer Distribution System Works
1) Before prohibition, who held ownership stakes in the bars?
2) Who did the 21st Amendment give complete control over alcohol regulation to?
3) What are the 3 tiers of the beer distribution system?
4) Why are small breweries at a disadvantage compared to the large breweries with distributors?