WEDNESDAY 04/04

SR368
TODAY:
-We continued watching the documentary One Day In September.  We will finish the film at the beginning of class on Friday.

HOMEWORK:
-Brittany Martelle will bring in a current event for us to discuss.
-The Chapter 8 discussion questions that I posted on Friday 03/30 are due this Friday.

IC212
TODAY:
-The Corporation Chapter 3 discussion questions were due.
-We continued our discussion of Chapter 2.  We finished our discussion of cause marketing, & then began a discussion about the concept of capitalism with a conscience.

HOMEWORK:
-Derek Sensale will bring in a current event for us to discuss.
-No new discussion questions.

MN371
TODAY:
-No new discussion questions were due.
-We finished our discussion of Chapter 14 & then began a discussion of Chapter 5 by discussing sole proprietorships.

HOMEWORK:
-The BUAB Chapter 9 discussion questions that were posted on Monday are due this Friday.
-Read textbook Chapter 8 & answer the following Discussion Questions:
1) What is guerrilla marketing?
2) Why are guerrilla marketing strategies beneficial to small businesses?
3) Define "target market" & explain how small businesses can pinpoint their target markets.
4) What do most marketing experts contend is the greatest marketing mistake most small businesses make?
5) Define "demographics" & explain what you think are the demographics of a craft beer drinker.
6) Define "market research" & state its objective.
7) What is branding?
8) What are the 4 major elements (4 P's) of a marketing strategy?