MONDAY 10/15

MK201
TODAY:
-No new discussion questions were due.
-We finished our discussion of Chapter 4. Our discussion focused on the difference between a generic market & a product-market, and market segmentation.

HOMEWORK:
-Jared Maloney will bring in a current event for us to discuss.
-Answer the following Chapter 5 Discussion Questions:
1) Read the Apple case on pages 112 & 113 and answer questions A-I.
A) In the late 1970's what was the popular device for on-the-go music loves to play tapes of their favorite music?
B) What was the first MP3 player?
C) What slowed down the initial adoption of MP3 players?
D) How did Apple's iPod change the attitude of the MP3 market?
E) How did Apple promote iPod versions to appeal to different market segments?
F) How did the iPhone change consumers views of the benefits of cell phones playing music?
G) Why did many early adopters of the iPhone feel betrayed by Apple?
H) How did Apple respond to the customers who felt betrayed?
I) Because consumer attitudes & preferences can change quickly in technology markets, what will Apple have to do to build on its successes?
2) What does the economic-buyer theory say?
3) What are the 5 economic needs stated on page 115?
4) What is discretionary income?
5) What is the difference between needs & wants?
6) What are the 4 levels of consumer needs that are based on Maslow's hierarchy of needs?  
7) What is the difference between attitude, beliefs, and expectation?

GLE101
TODAY:
-Nothing new was due today.
-We began a discussion of Unit 2: Sports & Education.

HOMEWORK:
-Emily McKenna will bring in a current event for us to discuss.
-No new discussion questions.
-Blog Post #3 is due Friday.  Read chapter 1 in Mindset and answer the following:
Which mindset are you (fixed or growth)? Why?

IC212
TODAY:
-No new discussion questions were due.
-We finished our discussion of  Drucker Chapter 3. Our discussion focused on the 4 categories of ownership.
-We did a small group survival exercise to introduce Chapter 4.

HOMEWORK:
-Brittany Lew will bring in a current event for us to discuss.
-No new discussion questions.

SR201
TODAY:
-The discussion questions for the 2 NCAA athletes & pay articles were due.
-You took Quiz #6.
-We debated the topic: Should NCAA athletes be paid? I was pretty pleased with how this went.

HOMEWORK:
-Bryana Harron will bring in a current event for us to discuss.
-Answer the following Chapter 4 Discussion Questions
1) Define the term "organization."
2) What are the 3 types of sport organizations?  Be able to explain each.
3) Define the term "environment."
4) What is the difference between the general environment & the specific environment?
5) What is the difference between effectiveness & efficiency?
6) What is organizational structure?
7) What are the 3 major dimensions of structure?