IC101
TODAY:
-We finished our discussion about gender issues & sports.
HOMEWORK:
-Breakfast in the cafe on Friday. Be on time! Our discussion question is: If you could have 1 superpower what would it be & why?
IC212
TODAY:
-We discussed The Corporation Chapters 5 & 6. Our discussion focused on the reasons corproations market to children & the reasons why children hold so much purchase decision power today.
HOMEWORK:
-Finish The Corporation Chapters 5 & 6
-Quiz #9
STUDY GUIDE:
PowerPoint Notes
-Define The Nag Factor
-Corporations prey on children's well-being in a marketing concept known as "opportunity in devastation." What are the 4 most common areas that comprise "opportunity in devastation?"
-Define: Bare Necessities Parents, Kids Pals' Parents, Indulgers, Conflicted Parents
Chapter 5
-What is Edison Schools?
-What is the "toaster with pictures?"
-What is Channel One?
-What is "undercover marketing?"
Chapter 6
-Bakan says that improving the legitimacy, effectiveness, and accountability of government regulation is currently the best, or at least most realistic strategy for controlling the corporation. To do so, he offers 4 general prescriptions. What are they?
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