FRIDAY 09/28

MK201
TODAY:
-No new discussion questions were due.
-Our Chapter 2 discussion today was based on mass marketing & the marketing mix variables.

HOMEWORK:
-Taylor Grant will bring in a current event for us to discuss.
-Answer the following Chapter 3 Discussion Questions:
1) The external market environment includes what 4 major areas?
2) What are the 3 basic objectives that provide guidelines for setting a firm's objectives?
3) What is a mission statement?
4) What is FPU's mission statement?
5) What affects the number & types of competitors the marketing manager must face & how they may behave?
6) Define: competitor analysis, competitive rivals, competitive barriers.

GLE101
TODAY:
-Blog Post #1 was due.
-You attended Majors Day.

HOMEWORK:
-Andrew Ludwig will bring in a current event for us to discuss.
-Answer the Chapter 1 discussion questions that were assigned on Monday 09/24.

IC212
TODAY:
-Drucker 3 discussion questions 1-4 were due.
-We discussed the difference between push & pull marketing strategies.

HOMEWORK:
-Jackson Dean will bring in a current event for us to discuss.
-Answer the following Drucker Chapter 3 Discussion Questions:
5) How did the companies, Kimberly-Clark & Peapod, use systematic abandonment?
6) Drucker taught the first US business course on innovation at what university & in what year?
7) What are Drucker's 7 key sources of opportunities?
8) What is Jaipur Foot's prosthetic priced at?
9) What was the critical innovation that morphed Scott lawn Care into a successful company?
10) What company's mission is to "create a better everyday life for the majority of people?"
11) What was the first fluoride toothpaste?
12) What was Colgate's breakthrough product?
13) Define: first owner of the space, space definer, niche players, last buggy whip manufacturers.

SR201
TODAY:
-No new discussion questions were due.
-We finished our discussion of Chapter 18 by discussing benefits of sports & the dark side of sports.

HOMEWORK:
-Lukas Cramer will bring in a current event for us to discuss.
-Answer the following Chapter 1 Discussion Questions:
1) What is the difference between the terms: sport & sports?
2) Define "sport management."
3) How does the product type model define the sport industry?
4) How does the economic impact model define the sport industry?
5) How does the sport activity model define the sport industry?
6) What are the 4 unique aspects of sport management that the chapter discusses?
7) Read the "Advice from Sport Management Academics" box on page 17.

WEDNESDAY 09/26

MK201
TODAY:
-No new discussion questions were due.
-We continued our discussion of Chapter 2.  Our discussion focused on the difference between target marketing & mass marketing.

HOMEWORK:
-Karissa will bring in a current event for us to discuss.
-Because we did net get as far as I thought we would, I am going to hold off on assigning Chapter 3 discussion questions until Friday.
GLE101
TODAY:
-You were to have posted the APP Assignment #1 (About Me) to CampusWeb.  If you have not done this yet, please do so ASAP.
-Textbook Chapter 1 discussion questions 1-5 were due.
-We continued out discussion of Unit 1 today.  Our discussion focused on the 8 main motives that drive us to consume sports.

HOMEWORK:
-Andrew Ludwig will bring in a current event for us to discuss on Monday.
-Blog Post #1 is due Friday.
-Major Day is Friday.  Meet in the classroom & go over as a class with Danielle.  Remember to complete the assignment that I handed out today while you are there.

IC212
TODAY:
-No new discussion questions were due.
-We continued our discussion of Drucker Chapter 2.  We discussed the Customer Satisfaction Model and the difference between push & pull marketing strategies.

HOMEWORK:
-Zack Coughlin will bring in a current event for us to discuss.
-Drucker Chapter 3 discussion questions 1-4 that were posted on Monday are due Friday.

SR201
TODAY:
-Chapter 18 discussion questions 5-14 were due.
-You took Quiz #3.
-We began a discussion of Chapter 18.

HOMEWORK:
-Brooke will bring in 2 non-basketball current events for us to discuss.
-Because we did not get as far as I thought (stop getting me off track!), I am going to hold off on assigning Chapter 1 discussion questions until Friday.

MONDAY 09/24

MK201

TODAY:

-Chapter 2 discussion questions 11 & 12 were due.

-You took Quiz #3.

-We began a discussion of Chapter 2 by discussing the marketing management process & target markets.

HOMEWORK:

-Ronnie will bring in a current event for us to discuss.

-No new discussion questions due for Wednesday.

GLE101

TODAY:

-APP Assignment #1 (About Me) was due today.

-We continued our discussion of Unit 1: The Sociology of Sport. We watched an ESPN SportsCentury highlights video and then discussed memorable sports moments as fans of our own.

HOMEWORK:

-Syd will bring in a current event for us to discuss.

-Upload your "About Me" paper to CampusWeb.

-Your first blog post assignment is due on Friday.  Title the post: Post 1: Changes During College.  The topic of the post is:  What is 1 characteristic (not physical) of yourself that you would like to improve during your college experience?  Explain.

-For class on Wednesday, answer the following textbook Chapter1 Discussion Questions:

1) Define: sociology, social world, culture, social interaction, social structure.

2) Do you agree with the precise definition of "sports"? Why or why not?

3) Sports involve a balance between the elements of play & spectacle. Explain the differences between play & spectacle.

4) What are the differences between the sociology and psychology of sport?

5) Define ideologies.

IC212

TODAY:

-No new discussion questions were due.

-You took Quiz #3.

-We began a discussion of Drucker Chapter 2.  Our discussion focused on the reasons why the customer has more power today.

HOMEWORK:

-Andrew Clark will bring in a current event for us to discuss.

-Answer the following Drucker Chapter 3 Discussion Questions for Friday:

1) Why does Starbucks exemplify what Drucker considered to be true innovation?
2) What are Drucker's 4 basic questions about innovation?
3) What company (other than Apple) do you consider to be innovative? Why?
4) What is systematic abandonment?  

SR201

TODAY:

-Chapter 18 discussion questions 1-4 were due.

-We finished our discussion of the 2 articles: What Makes Fans Tick & What makes Fans Crazy About Sports.

HOMEWORK:

-Brooke will bring in a current event for us to discuss.

-Answer the following Chapter 18 Discussion Questions:

5) What year was Title IX passed?

6) The year Title IX was passed, what was the average number of sports per school available for women?  What was that number in 2008?

7) Since the passage of Title IX, what % of athletic scholarships at the intercollegiate level have women received?  During that same time, what % of all undergraduates nationwide have women represented?

8)  In 2008, what % of all head coaches in women's athletics were female?

9) As of 2009, what was the only sport league to have any female head coaches?

10) Define: gender roles, role learning, race logic, stacking.

11) What does the Rooney Rule mandate?

12) How many African American head coaches were there in the NFL in 2008?  How many are there right now (use that Internet thing to figure it out).

13) In 2008, what % of Division I athletic directors were African American men?

14) Why does sport sociology have significant implications for sport managers?  

FRIDAY 09/21

MK201
TODAY:
-Chapter 2 discussion questions 7-10 were due.
-We finished our discussion of Chapter 1 by talking about how a fundamental concept of marketing is the art of persuasion.

HOMEWORK:
-Alicia Dean will bring in a current event for us to discuss.
-Answer the following Chapter 2 Discussion Questions:
11) What is a useful aid for identifying relevant screening criteria & for zeroing in on a feasible strategy?
12) Explain each of the following opportunities available to marketers:
A) market penetration
B) market development
C) product development
D) diversification 

GLE101
TODAY:
-You were to have e-mailed me your blog URL by the beginning of class.
-We had a good breakfast discussion about our favorite quote.
-I assigned the first assignment of your APP called "About Me."

HOMEWORK:
-Becca will bring in a current event for us to discuss.
-If you have not done so yet, make sure you create a blog & e-mail me the URL.
-Complete the "About Me" assignment for Monday.

IC212
TODAY:
-Drucker Chapter 2 discussion questions 5-8 were due.
-We finished our discussion of Drucker Chapter 1 by finishing a discussion of the 5 fronts of the Silent Revolution.

HOMEWORK:
-Curtis will bring in a current event for us to discuss.
-No new discussion questions.

SR201
TODAY:
-Chapter 18 discussion questions 1-4 were due.
-You took Quiz #2.
-We discussed the 8 motives that drive us to consume sports & the concepts of BIRGing & CORFing.

HOMEWORK:
-Samantha will bring in a current event about Canada for us to discuss.
-Update your notes for the sports figures/events that impacted society.
-Make sure you have the Chapter 18 discussion questions 1-4 answered.  

WEDNESDAY 09/19

MK201
TODAY:
-Chapter 2 discussion questions 1-6 were due.
-You took Quiz #2.
-We almost finished our discussion of Chapter 1.  The main topic of our discussion was target markets.

HOMEWORK:
-Zach Daley will bring in a current event for us to discuss.
-Answer the following Chapter 2 Discussion Questions:
7)  What is a written statement of a marketing strategy & the time-related details for carrying out the strategy?
8) What blends all of the firm's marketing plans into one big plan?
9)  Define "Customer equity."
10) What is the difference between the a firm's revenues (total dollar sales) & the total costs it runs up to make those sales?

GLE101
TODAY:
-Articles & discussion questions were due.
-We discussed the semester assignments & course grading.
-We began a discussion of Unit 1: The Sociology of Sport.

HOMEWORK:
-Becca will bring in a current event for us to discuss on Monday.
-Using the following format on the notecard for our breakfast roundtable discussion on Friday:
1) My favorite quote is ...........................
2) The quote is from ..............................
3) I like this quote because ....................
-Go to www.blogger.com, create a blog & e-mail me the URL by Friday.

IC212
TODAY:
-Drucker Chapter 2 discussion questions 1-4 were due.
-You took Quiz #2.
-We almost finished our discussion of Drucker Chapter 1.  The topic of our discussion was the Silent Revolution.

HOMEWORK:
-Blair will bring in a current event for us to discuss.
-Answer the following Drucker Chapter 2 Discussion Questions:
5) Drucker believes that there is never only one customer.  What does he mean?  How do the Girl Scouts of America fit this belief?
6) What is the online payment business owned by eBay?  What is the Internet phone service owned by eBay?
7) Why is it important/helpful for organizations to identify noncustomers?
8) How did Apple figure out that its customers wanted a car charger for the iPod?

SR201
TODAY:
-No new discussion questions were due.
-We finished discussing various sports figures/events that impacted the sports world & society.  We then began a discussion about why sports are such a big part of our culture.

HOMEWORK:
-Keith Bujak will bring in a current event.
-Answer the Chapter 18 discussion questions that were assigned on Monday.

MONDAY 09/17

MK201
TODAY:
-No new discussion questions were due.
-We continued our discussion of Chapter 1.  Our discussion focused on the concept of macro marketing & economies of scale.

HOMEWORK:
-Lukas Cramer will bring in a current event for us to discuss.
-The Chapter 2 discussion questions that were assigned last Friday are due on Wednesday.

GLE101
TODAY:
-Your cell phone policy if you were a professor was due.
-We discussed course expectations.

HOMEWORK:
-Henry will bring in a current event for us to discuss.
-Read the following articles & answer the Discussion Questions:
A) What Makes Fans Tick
1) Explain the 8 basic motives that drive people to be sports fans.
2) How does the "social identity theory" explain our attraction to spectator sports?
3) Explain the concepts of "BIRGing" and "CORFing."
4) What is a "Deep Fan?"
5) What are the differences between blue collar and white collar fans?
B) What Makes Fans Crazy About Sports?
1) What is the #1 "passion driver" of most NFL fans?
2) What is the #1 "passion driver" of most MLB fans?
3) Explain the following 3 groups of baseball fans:
A) Field of Dreamers
B) Team Obsessors
C) Family Connectors
4) What sports property had the largest U.S. fan base in 2009?
5) What sports property had the largest U.S. fan base in 2001?

IC212
TODAY:
-No new discussion questions were due.
-We continued our discussion of Drucker Chapter 1.  Our discussion focused on the the various US events that have caused a paradigm change in management.

HOMEWORK:
-Ashlyn Bourgeois will bring in a current event for us to discuss.
-The Drucker Chapter 2 discussion questions that I assigned on Friday are due on Wednesday.

SR201
TODAY:
-Article discussion questions were due today.
-You took Quiz #1.
-We began a discussion of sports figures/events that impacted the sports world as well as society.

HOMEWORK:
-Emily Bliss will bring in a current event for us to discuss.
-Answer the following Chapter 18 Discussion Questions for Friday:
1) Define "sport sociology."
2) How much money was spent on licensed sport merchandise in 2005?
3) Explain how sport is a socializing agent.
4) Explain how sport is a unifer.

FRIDAY 09/14

MK201
TODAY:
-Chapter 1 discussion questions 14-18 were due.
-You took Quiz #1.
-We continued our discussion of Chapter 1.  We discussed the main purposes of marketing and the concepts of customer satisfaction & brand loyalty.

HOMEWORK:
-Daniel Branson will bring in a current event for us to discuss.
-Answer the following Chapter 2 Discussion Questions for Wednesday:
1) What are the 3 components of the marketing management process?
2) A fairly homogeneous group of customers to whom a company wishes to appeal is known as what?
3) The controllable variables the company puts together to satisfy a target market are known as what?
4) What is the difference between target marketing & mass marketing?
5) What are the 4 P's in the marketing mix?
6) Is the customer part of the marketing mix?

GLE101
TODAY:
-We had our first breakfast roundtable discussion.  Nice job!

HOMEWORK:
-Bradley Dumais will bring in a current event for us to discuss.
-Come to class ready to discuss what your cell phone policy would be if you were a professor.

IC212
TODAY:
-Drucker Chapter 1 discussion questions 4-10 were due.
-You took Quiz #1.
-We continued our discussion of Drucker Chapter 1.  Our discussion focused on defining "management" and discussing the 6 functions of management.

HOMEWORK:
-Mary Bondarek will bring in a current event for us to discuss.
-The following Drucker Chapter 2 Discussion Questions are due on Wednesday:
1) What does the author mean by, "the customer is in the driver's seat"?
2) In your opinion, what company does a great job at satisfying its customers' needs? Why?
3) What does Medtronic do? The author states that Medtronic is a company that personifies Drucker's ideal of customer focus. How?
4) What are the 4 Drucker questions that a company should answer when connecting with its customer?

SR201
TODAY:
-We finished watching 9 Innings From Ground Zero.
-We discussed how sports helped America following 9/11.

HOMEWORK:
-Steven Arteaga will bring in a current event for us to discuss.
-Read the article, "What Makes Fans Tick," & answer the following Discussion Questions:
1) Explain the 8 basic motives that drive people to be sports fans.
2) How does the "social identity theory" explain our attraction to spectator sports?
3) Explain the concepts of "BIRGing" and "CORFing."
4) What is a "Deep Fan?"
5) What are the differences between blue collar and white collar fans?
-Read the article, "What Makes Fans Crazy About Sports," & answer the following Discussion Questions:
1) What is the #1 "passion driver" of most NFL fans?
2) What is the #1 "passion driver" of most MLB fans?
3) Explain the following 3 groups of baseball fans:
A) Field of Dreamers
B) Team Obsessors
C) Family Connectors
4) What sports property had the largest U.S. fan base in 2009?
5) What sports property had the largest U.S. fan base in 2001?

WEDNESDAY 9/12

MK201 
TODAY:
-Chapter 1 discussion questions 1-13 were due.
-We began a discussion of Chapter 1.  We did a group exercise to demonstrate the importance of marketing in a society where consumers have a lot of choice.

HOMEWORK:
-Joe Bevilacqua will bring in a current event for us to discuss.
-Answer the following Chapter 1 Discussion Questions:
14) What is the "marketing concept?"
15) What are the 3 basic ideas of the marketing concept?
16) Define "customer value."
17) Why are low price & high customer value not always the same thing?
18) Should all consumer needs be satisfied?  Explain.

GLE101
TODAY:
-There was no homework due.
-We had a class debate about the use of cell phones in class.

HOMEWORK:
-Bradley Dumais will bring in a current event for us to discuss.
-We will meet in the cafeteria on Friday for our first breakfast roundtable discussion.  Please answer the following question on the notecard that I provided you:
"What is your biggest fear about coming to college? Explain."
-For class on Monday, develop your own cell phones in class policy as if you were a professor at FPU.

IC212
TODAY:
-Drucker article discussion questions were due.
-Drucker Chapter 1 discussion questions 1-3 were due.
-We began a discussion of Drucker Chapter 1.  We took a look at successful organizations today & what makes them successful.

HOMEWORK:
-Ryan Bobillo will bring in a current event for us to discuss.
-Answer Drucker Chapter 1 discussion questions 4-10.

SR201
TODAY:
-The 9/11 & sports article discussion questions were due.
-We began watching the documentary: 9 Innings From Ground Zero.  I handed out discussion questions for you to answer as you watched.

HOMEWORK:
-Rachel Allen will bring in a current event for us to discuss.
-Answer the following Discussion Questions for Friday.
1) Why do sports get so much attention in the US?
2) Research the following sport athletes, teams, & events. What was their impact on sports?  What was their impact on society?
A) Jackie Robinson
B) Muhammad Ali
C) 1972 Olympics
D) Title IX
E) 1999 FIFA Women's World Cup
F) Lance Armstrong
G) 1980 Olympics (USA vs Russia in hockey)
H) Jim Valvano
I) 1968 Olympics (Tommie Smith & John Carlos)
J) 1995 Rugby World Cup
3) In addition to the above, can you think of any other athletes, teams, games, events, etc. that had an impact on society as a whole? 

MONDAY 09/10

MK201
TODAY:
-You were to have read the cell phones in class article for today.
-You were to have read the syllabus & answered the discussion questions.
-We finished discussing the course: my expectations of you, your expectations of me, and grading & assignments.

HOMEWORK:
-Steven Arteaga will bring in a current event for us to discuss on Wednesday.
-Read Chapter 1 of the textbook & answer the following Discussion Questions:
1) Define "customer satisfaction."
2) In advanced economies, marketing costs how much of every consumer dollar?
3) Define "innovation."
4) Define "marketing."
5) What should marketing begin with?
6) Marketing doesn't occur unless 2 or more parties are willing to do what?
7) Define "macro-marketing."
8) Explain how "economies of scale" works?
9) What are the universal functions of marketing?
10) In what type of economy does government officials decide what & how much is to be produced & distributed by whom, when, to whom, &why?
11) In what type of economy do the individual decisions of the many producers & consumers make the macro-level decisions for the whole economy?
12) In what type of economy do consumer enjoy great freedom of choice?
13) What are the 5 stages in marketing evolution?

GLE101
TODAY:
-The correct answers for the Summer 2012 Current Events Quiz were due.
-You were to have read the cell phones in class article for today.
-We shared our most prized possessions with one another.  Nice job with this assignment.  Everyone took it seriously, & I enjoyed hearing all of your stories behind your possessions.

HOMEWORK:
-Tanner Bird will bring in a current event for us to discuss.
-Be prepared to debate the topic of the cell phones in class article on Wednesday.

IC212
TODAY:
-You were to have read the cell phones in class article for today.
-You were to have read the syllabus & answered the discussion questions.
-We finished discussing the course: my expectations of you, your expectations of me, and grading & assignments.

HOMEWORK:
-Aaron Arden will bring in a current event for us to discuss on Wednesday.
-Read the article About Peter F. Drucker & answer the following Discussion Questions:
1) What term is Drucker credited with coining?
2) What is Drucker's true legacy?
3) Where was Drucker born?
4) Where did Drucker earn his doctorate?
5) What corporation did Drucker spend 2 year studying in the 1940's?
6) What university's management school was named in Drucker's honor in 1987?
7) What view is central to Drucker's philosophy?
8) What was Drucker awarded in July 2002?
-Read Drucker Chapter 1 & answer the following Discussion Questions (1-3 are due on Wednesday & 4-10 are due on Friday):
1) In your opinion, what organization is successful? In your opinion, what makes the organization successful?
2) In your own words (do not look in a dictionary), define "management.“
3) In your opinion, what has caused management to evolve in the US?
4) What is the Silent Revolution?
5) Summarize what happened during each of the 5 fronts of the Silent Revolution.
6) What are the 3 fastest-growing consumer purchases today?
7) Home Depot passed all its logistics issues off to what company?
8) What innovative group in northern California is trying to find a cure for multiple sclerosis?
9) In Druker's opinion, how did the Americans win the Gulf War in 1991? In his opinion, how will the war on terrorism be won?
10) What does the author mean when she states, "in the 21st century, businesses exist in a Lego world?"

SR201
TODAY:
-You were to have read the cell phones in class article for today.
-You were to have read the syllabus & answered the discussion questions.
-We finished discussing the course: my expectations of you, your expectations of me, and grading & assignments.

HOMEWORK:
-Rachel Allen will bring in a current event for us to discuss on Wednesday.
-Read the article The Games Go On and answer the following Discussion Questions:
1) What were the only 2 things that got former NYC mayor Rudy Giuliani's mind off of 9/11?
2) How did sports help America return to normalcy after 9/11?
3) According to a report in the October 2001 Sports Business Journal, how much money did sports teams spend to beef up security over the course of the year after 9/11?
4) What city hosted the first Olympics after 9/11, & how much did they spend on security?
5) How much did Athens spend on security for their Olympics? 

FRIDAY 09/07

MK201
TODAY:
-The Summer 2012 Current Events Quiz answers were due.
-I finished discussing my favorite topic: me!
-We began discussing course expectations & grading.  I will finish covering this at the beginning of class on Monday.

HOMEWORK:
-Read the following article: Cell Phones In Classrooms? No! Students Need To Pay Attention
-Download the syllabus from CampusWeb & answer the following Discussion Questions:
1) What floor of the Library Building is my office located?
2) What days & times are my office hours?
3) How many absences are you allowed before your grade is affected?
4) Howe many points will be deducted from your final grade for each absence after the maximum allowed?
5) Are you allowed to use technology during class?
6) What do you need to bring me if you arrive late?
7) What is the date & time of the final exam?
8) If the final exam is cancelled due to weather, will it be made up?

GLE101
TODAY:
-You took the Summer 2012 Current Events Quiz.
-I finished discussing my favorite topic: me!

HOMEWORK:
-Read the following article: Cell Phones In Classrooms? No! Students Need To Pay Attention
-I will e-mail you the Summer 2012 Current Events Quiz questions.  Bring in the correct answers on Monday.
-Bring back to class on Monday your most prized possession. Sorry, we did not get to that today.  We definitely will on Monday.

IC212
TODAY:
-The Summer 2012 Current Events Quiz answers were due.
-I finished discussing my favorite topic: me!
-We began discussing course expectations & grading. I will finish covering this at the beginning of class on Monday.

HOMEWORK:
-Read the following article: Cell Phones In Classrooms? No! Students Need To Pay Attention
-Download the syllabus from CampusWeb & answer the following Discussion Questions:
1) What floor of the Library Building is my office located?
2) What days & times are my office hours?
3) How many absences are you allowed before your grade is affected?
4) Howe many points will be deducted from your final grade for each absence after the maximum allowed?
5) Are you allowed to use technology during class?
6) What do you need to bring me if you arrive late?
7) What is the date & time of the final exam?
8) If the final exam is cancelled due to weather, will it be made up?

SR201
TODAY:
-The Summer 2012 Current Events Quiz answers were due.
-I finished discussing my favorite topic: me!
-We began discussing course expectations & grading. I will finish covering this at the beginning of class on Monday.

HOMEWORK:
-Read the following article: Cell Phones In Classrooms? No! Students Need To Pay Attention
-Download the syllabus from CampusWeb & answer the following Discussion Questions:
1) What floor of the Library Building is my office located?
2) What days & times are my office hours?
3) How many absences are you allowed before your grade is affected?
4) Howe many points will be deducted from your final grade for each absence after the maximum allowed?
5) Are you allowed to use technology during class?
6) What do you need to bring me if you arrive late?
7) What is the date & time of the final exam?
8) If the final exam is cancelled due to weather, will it be made up?

WEDNESDAY 09/05

ALL CLASSES

It was great meeting you all today.  I look forward to a fun semester.