WEDNESDAY 09/19

MK201
TODAY:
-Chapter 2 discussion questions 1-6 were due.
-You took Quiz #2.
-We almost finished our discussion of Chapter 1.  The main topic of our discussion was target markets.

HOMEWORK:
-Zach Daley will bring in a current event for us to discuss.
-Answer the following Chapter 2 Discussion Questions:
7)  What is a written statement of a marketing strategy & the time-related details for carrying out the strategy?
8) What blends all of the firm's marketing plans into one big plan?
9)  Define "Customer equity."
10) What is the difference between the a firm's revenues (total dollar sales) & the total costs it runs up to make those sales?

GLE101
TODAY:
-Articles & discussion questions were due.
-We discussed the semester assignments & course grading.
-We began a discussion of Unit 1: The Sociology of Sport.

HOMEWORK:
-Becca will bring in a current event for us to discuss on Monday.
-Using the following format on the notecard for our breakfast roundtable discussion on Friday:
1) My favorite quote is ...........................
2) The quote is from ..............................
3) I like this quote because ....................
-Go to www.blogger.com, create a blog & e-mail me the URL by Friday.

IC212
TODAY:
-Drucker Chapter 2 discussion questions 1-4 were due.
-You took Quiz #2.
-We almost finished our discussion of Drucker Chapter 1.  The topic of our discussion was the Silent Revolution.

HOMEWORK:
-Blair will bring in a current event for us to discuss.
-Answer the following Drucker Chapter 2 Discussion Questions:
5) Drucker believes that there is never only one customer.  What does he mean?  How do the Girl Scouts of America fit this belief?
6) What is the online payment business owned by eBay?  What is the Internet phone service owned by eBay?
7) Why is it important/helpful for organizations to identify noncustomers?
8) How did Apple figure out that its customers wanted a car charger for the iPod?

SR201
TODAY:
-No new discussion questions were due.
-We finished discussing various sports figures/events that impacted the sports world & society.  We then began a discussion about why sports are such a big part of our culture.

HOMEWORK:
-Keith Bujak will bring in a current event.
-Answer the Chapter 18 discussion questions that were assigned on Monday.