FRIDAY 09/28

MK201
TODAY:
-No new discussion questions were due.
-Our Chapter 2 discussion today was based on mass marketing & the marketing mix variables.

HOMEWORK:
-Taylor Grant will bring in a current event for us to discuss.
-Answer the following Chapter 3 Discussion Questions:
1) The external market environment includes what 4 major areas?
2) What are the 3 basic objectives that provide guidelines for setting a firm's objectives?
3) What is a mission statement?
4) What is FPU's mission statement?
5) What affects the number & types of competitors the marketing manager must face & how they may behave?
6) Define: competitor analysis, competitive rivals, competitive barriers.

GLE101
TODAY:
-Blog Post #1 was due.
-You attended Majors Day.

HOMEWORK:
-Andrew Ludwig will bring in a current event for us to discuss.
-Answer the Chapter 1 discussion questions that were assigned on Monday 09/24.

IC212
TODAY:
-Drucker 3 discussion questions 1-4 were due.
-We discussed the difference between push & pull marketing strategies.

HOMEWORK:
-Jackson Dean will bring in a current event for us to discuss.
-Answer the following Drucker Chapter 3 Discussion Questions:
5) How did the companies, Kimberly-Clark & Peapod, use systematic abandonment?
6) Drucker taught the first US business course on innovation at what university & in what year?
7) What are Drucker's 7 key sources of opportunities?
8) What is Jaipur Foot's prosthetic priced at?
9) What was the critical innovation that morphed Scott lawn Care into a successful company?
10) What company's mission is to "create a better everyday life for the majority of people?"
11) What was the first fluoride toothpaste?
12) What was Colgate's breakthrough product?
13) Define: first owner of the space, space definer, niche players, last buggy whip manufacturers.

SR201
TODAY:
-No new discussion questions were due.
-We finished our discussion of Chapter 18 by discussing benefits of sports & the dark side of sports.

HOMEWORK:
-Lukas Cramer will bring in a current event for us to discuss.
-Answer the following Chapter 1 Discussion Questions:
1) What is the difference between the terms: sport & sports?
2) Define "sport management."
3) How does the product type model define the sport industry?
4) How does the economic impact model define the sport industry?
5) How does the sport activity model define the sport industry?
6) What are the 4 unique aspects of sport management that the chapter discusses?
7) Read the "Advice from Sport Management Academics" box on page 17.