IC212
TODAY:
-No notecard.
-We finsished our discussion of Chapters 2 & 3. We focused on: Dodge V. Ford, Externalities, Anderson V. General Motors, Psychopathic Traits, & Cost-Benefit Analysis.
HOMEWORK:
-No notecard.
-Read Chapter 4.
-Quiz #4: Chapters 1-3.
STUDY GUIDE:
Chapter 1:
-Define corporation.
-What are: jobbers, the south sea company, bubble act?
-Industrialization in America involved what 3 important developments?
-By 1900, what 3 cities had populations over 1 million?
-What does the 14th Amerndment grant & how did corporations use it to their benefit?
-As a "person" what rights do corporations enjoy?
-What are the 2 main benefits of incorporation?
-Define corporate social responsibility & what are the 3 P's?
-What is the difference between a shareholder & a stakeholder?
-What are the 3 main categories of stakeholders?
-Define new capitalism & sustainable development.
-What is branding & what are brand drivers?
Chapter 2:
-Be able to explain profit maximization & profit motive.
-Be able to explain capitalism with a conscience.
-Be able to explain the difference between brand loyalty & repurchasing.
-Explain how The Body Shop & Pfizer exemplify capitalism with a conscience.
-What is the main purpose of the Kyoto Prootcol?
-Be able to explain the Dodge V. Ford case.
-What are some psychopathic traits of corporations?
Chapter 3:
-What is an externality?
-What 3 main entities are affected by externalities?
-Be able to explain the Anderson V. General Motors case.
-What is the science of exploitation?
SR419
TODAY:
-We discussed Chapter 6.21: Common elements of a sports-related contract.
HOMEWORK:
-Notecard.
-Chapter 6.23 Discussion Questions:
1) What is a sponsorship contract?
2) What are the fundamental clauses of a sponsorship agreement?
3) WHat is the difference between exclusive & nonexclusive rights?
4) What is ambush marketing?
5) What are some venue concerns regarding sponsorship contracts?
skip to main |
skip to sidebar
I am an Instructor in the Sports & Recreation Management program at Franklin Pierce. This is my 8th year teaching college level classes; my 5th at FPU. My industry experience includes minor league hockey and baseball, Red Bull, and Nike.
This blog will be a daily online journal for class. I will post notes about what we discussed in class, what we will be doing in the next class, and reminders of upcoming assignments. There is an old Chinese proverb that says: "Teachers open the door. You enter by yourself." This blog follows this proverb. It is my job to keep it updated daily; it is your job to follow through on the updates.
I am an Instructor in the Sports & Recreation Management program at Franklin Pierce. This is my 8th year teaching college level classes; my 5th at FPU. My industry experience includes minor league hockey and baseball, Red Bull, and Nike.
Contact Information
- Office: 5th Floor Library Tower
- E-mail: detjenk@franklinpierce.edu
- Phone: 603-899-4163
If You Don't Listen To Me, Listen To These People
"You must strive to find your own voice. Because the longer you wait to begin, the less likely you are to find it at all. Thoreau said, 'Most men lead lives of quiet desperation.' Don't be resigned to that. Break out!"
Robin Williams in Dead Poets Society
"Winners forget they're in a race, they just love to run."
Joe Pesci in With Honors
"Education is not the filling of a pail, but the lighting of a fire."
William Butler Yeats
"It is in fact a part of the function of education to help us escape, not from our own time -- for we are bound by that -- but from the intellectual and emotional limitations of our time."
T.S. Eliot
Robin Williams in Dead Poets Society
"Winners forget they're in a race, they just love to run."
Joe Pesci in With Honors
"Education is not the filling of a pail, but the lighting of a fire."
William Butler Yeats
"It is in fact a part of the function of education to help us escape, not from our own time -- for we are bound by that -- but from the intellectual and emotional limitations of our time."
T.S. Eliot
No comments:
Post a Comment