MONDAY 4/12

SR201
TODAY:
-Notecard due.
-Group presentation discussion.

HOMEWORK:
-No notecard.
-Review Chapter 12 Discussion Questions.

MN371
TODAY:
-Notecard due.
-Chapter 10 Part B Discussion Questions due.
-Finished Chapter 10 discussion.

HOMEWORK:
-No notecard.
-No discussion questions.
-Quiz #3: Chapters 8-10.

STUDY GUIDE:
Chapter 8
-Define marketing.
-What are the 3 main purposes of marketing?
-Define brand loyalty.
-How many times more does it cost a company to acquire a new customer than it does to keep an existing customer?
-What 3 factors influence brand loyalty?
-Define guerilla marketing.
-Define target market.
-Explain difference between demographics & psychographics.
-Define relationship marketing.
-Explain 4 levels of customer sensitivity.
-Explain the marketing mix.
-What are the 2 main components of promotion?
-What are brand drivers?

Chapter 9
-Explain why each of the 12 myths of e-commerce are myths.

Chapter 10
-Explain the 3 forces of pricing
-Explain the 3 objectives should be satisfied when pricing a new product?
-Explain what revolutionary, evolutionary, & me-too products are.

SR338
TODAY:
-Quiz #3: Chapters 7-9.

HOMEWORK:
-No notecard.
-Take this online stress test & print out your results. Test
-Answer Chapter 12 Part A Discussion Questions:
1) How do you effectively deal with negative stress?
2) Define: Stress, Stressor, Eustress, Distress
3) Explain the 3 stages of the General Adaptation Syndrome.
4) Define explanatory style & explain the 2 types: optimistic & pessimistic.
5) Explain how self-esteem & fighting spirit can be used to deal with stress.

IC212
TODAY:
-Quiz #4: The Corporation Chapters 1-3.

HOMEWORK:
-No notecard.
-Answer Corporation Chapter 4 Discussion Questions:
1) In 1933, FDR created the New Deal, aimed to strengthen government's control of what?
2) What American corporation provided the Nazis with tabulation machines used by them to track records in their extermination & slave-labor camps?
3) What was passed by Congress in 1952 to ensure coal mine safety?
4) How did "new social regulation" curb corporations power & freedom?
5) What fuel the political system & are a core strategy in business's campaign to influence government (Look for it. It's in the chapter.)?

SR368
TODAY:
-SBJ articles discussion.
-Finished Chapter 9 discussion.

HOMEWORK:
-Quiz #3: Chapters 7-9.

STUDY GUIDE:
-Posted last Friday.