IC212
TODAY:
-Opportunity Quiz #4 due.
-Drucker Chapter 7 discussion question due.
-We finished our discussion of Drucker Chapter 5 by discussing employee motivation, & discussed Drucker Chapter 7 by discussing the unique qualities of a CEO.
HOMEWORK:
-Study for Exam #1.
-Answer the following Corporation Chapter 1 Discussion Questions for Tuesday 3/22:
1) How did the corporation become so powerful (history & evolution)?
2) How is a corporation a "person?"
3) What is corporate "social responsibility?"
4) What is the history of corporate social responsibility?
5) What is "new capitalism" & what is its effect on corporate social responsibility?
6) How/Why do corporations use New Capitalism & corporate social responsibility to soften their image?
7) On page 26 the author states that corporations use "branding" to create unique & attractive personalities for themselves. What is "branding?" To answer this effectively, you will need to research this further than just the short blurb in the book.
8) On page 26 the author quotes Clay Timon, CEO of Landor Associates the world's largest & oldest branding firm, as saying, "Corporations, as brands have souls." What does he mean?
9) In your opinion, what company does an effective job at creating a unique & attractive personality through branding? What is the personality that they portray? How do they do it?
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I am an Instructor in the Sports & Recreation Management program at Franklin Pierce. This is my 8th year teaching college level classes; my 5th at FPU. My industry experience includes minor league hockey and baseball, Red Bull, and Nike.
This blog will be a daily online journal for class. I will post notes about what we discussed in class, what we will be doing in the next class, and reminders of upcoming assignments. There is an old Chinese proverb that says: "Teachers open the door. You enter by yourself." This blog follows this proverb. It is my job to keep it updated daily; it is your job to follow through on the updates.
I am an Instructor in the Sports & Recreation Management program at Franklin Pierce. This is my 8th year teaching college level classes; my 5th at FPU. My industry experience includes minor league hockey and baseball, Red Bull, and Nike.
Contact Information
- Office: 5th Floor Library Tower
- E-mail: detjenk@franklinpierce.edu
- Phone: 603-899-4163
If You Don't Listen To Me, Listen To These People
"You must strive to find your own voice. Because the longer you wait to begin, the less likely you are to find it at all. Thoreau said, 'Most men lead lives of quiet desperation.' Don't be resigned to that. Break out!"
Robin Williams in Dead Poets Society
"Winners forget they're in a race, they just love to run."
Joe Pesci in With Honors
"Education is not the filling of a pail, but the lighting of a fire."
William Butler Yeats
"It is in fact a part of the function of education to help us escape, not from our own time -- for we are bound by that -- but from the intellectual and emotional limitations of our time."
T.S. Eliot
Robin Williams in Dead Poets Society
"Winners forget they're in a race, they just love to run."
Joe Pesci in With Honors
"Education is not the filling of a pail, but the lighting of a fire."
William Butler Yeats
"It is in fact a part of the function of education to help us escape, not from our own time -- for we are bound by that -- but from the intellectual and emotional limitations of our time."
T.S. Eliot
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