MONDAY 12/5

IC101
TODAY:
-We finished our discussion of Unit 4.

HOMEWORK:
-Answer the question that was e-mailed to you today by Professor Lynn Chandler & upload it to survey monkey.
-Quiz on Unit 4 on Wednesday.
-Exam on all units on Friday.

IC212
TODAY:
-Quiz 13.
-We finished our discussion of TWIF Chapter 1 & began a discussion of the flatteners in Chapter 2.


HOMEWORK:
-Quiz 14 on Wednesday.
-No new discussion questions.

EXAM #2 STUDY GUIDE:
The Corporation Chapter 1
-Define: Corporation, Jobbers, Deregulation, Corporate Social Responsibility, Stakeholder, New Capitalism, Sustainable Development, Branding
-What are the 2 advantages of a corporation as a business?
-Industrialization in America involved what 3 important developments?
-What 2 states sought to attract corporations by getting rid of unpopular restriction?
-What 3 P's does CSR honor?

The Corporation Chapter 2
-Define: Cause Marketing,  Capitalism With A Conscience, Community Traded
-Be able to explain the Livestrong, Save Lids To Save Lives, Product Red, Brewing The American Dream campaigns.
-Be able to explain how The Body Shop & Pfizer implement capitalism with a conscience.
-What is the objective of the Kyoto Protocol?
-What does the Best Interest of the Corporation Principle state?
-What was the judgment in the Dodge v. Ford case?

The Corporation Chapter 3
-Define: Externality, Cost-Benefit Analysis, Science of Exploitation, Ethics, Morality, Utilitarianism, Offshoring
-What entities are affected by externalities?
-Why did Anderson sue General Motors?

The Corporation Chapter 4
-Define: Consumerism, Materialism (business)
-What 2 main powers does the consumer possess?
-From 1990's-present, what is the most frequent answer given by students for attending college?

The Corporation Chapter 5
-Define: Marketing,  Brand Loyalty, Undercover Marketing, Nag Factor, Opportunity in Devastation
-What are the 3 main purposes of marketing?
-What 3 factors influence brand loyalty?
-The true essence of marketing is the ability to persuade the customer into doing what 2 things?
-Explain how Sony Ericsson used undercover marketing.
-Be able to explain the 4 categories of parents.

TWIF Chapter 1
-Define: The Dell Theory, Outsourcing, Call Centers
-Know the time frame & key agent of change for the 3 great eras of globalization.

TWIF Chapter 2
-I will give you a brief description of a flattener & you will need to be able to identify the flattener.

SR201
TODAY:
-Into The Wild essays due.
-Quiz 13.


HOMEWORK:
-Exam review on Wednesday.
-Exam on Friday.