MONDAY 11/12

MK201
TODAY:
-Chapter 8 discussion questions 1-8 were due.
-You took Quiz #10.
-We began a discussion of Chapter 8.

HOMEWORK:
-Demitri Tracy will bring in a current even for us to discuss.
-Answer the following Chapter 8 Discussion Questions:
9) The value of a brand to its current owner or to a firm that wants to buy it is sometimes called what?
10) What spells out what kind of marks can be protected & the exact method of protecting them?
11) What is the difference between manufacturer brands & dealer brands?
12) Define packaging.
13) How can packing be important to both sellers & customers?
14) What is socially responsible packaging?
15) What are products that a customer feels are worth the time & effort to compare with competing products?
16) What are consumer products that the customer really wants & makes a special effort to find?
17) What are products that potential customers don't yet want or know they can buy?
18) What are products offering really new ideas that potential customers don't know about yet?
19) What are products that stay unsought but not unbought forever?

GLE101
TODAY:
-Chapter 7 discussion questions 1-4 were due.
-We continued our discussion of Unit 3.

HOMEWORK:
-Sarah Sheils will bring in a current event for us to discuss.
-APP Assignment #2 needs to be uploaded to CampusWeb by Friday. Log onto CampusWeb & go into the Coursework section on the left.
-Blog Post #6 is due on Friday. The topic is: What are you most looking forward to about Thanksgiving break?

IC212
TODAY:
-No new discussion questions were due.
-We continued our discussion of The Corporation Chapter 1. Our discussion stemmed from these 2 video clips:
What is a corporation?
Birth

HOMEWORK:
-Megan Shackelford will bring in a current event for us to discuss.
-Answer the following Corporation Chapter 2 Discussion Questions:
1) How did Pfizer help make the Flushing Avenue subway station safer?
2) What drug that prevents trachoma does Pfizer donate to African countries?
3) What new stage of capitalism believes that corporations could be & should be a major force for resolving environmental & social concerns in the 21st century?
4) Milton Friedman believes there is but one social responsibility for corporate executives. What does he believe they must do?
5) Why did John & Horace Dodge sue Henry Ford?
6) What court case still stands for the legal principle that managers & directors have a legal duty to put shareholders' interests above all others & no legal authority to serve any other interests?
7) What is the name of the principle that the above has come to be known as?

SR201
TODAY:
-No new discussion questions were due.
-You took Quiz #10.
-We began a discussion of Chapter 7.

HOMEWORK:
-Robert McGloughlin will bring in a current event for us to discuss.
-Answer the following Chapter 10 Discussion Questions:
1) Who was the first professional athlete compensated for endorsing a product?
2) What was the first agency dedicated to representing professional athletes?
3) What are the 4 categories that sport management & marketing agencies are classified into?
4) More than how many agencies identify themselves as sport management & marketing agencies?
5) What was the first completely dedicated sport marketing agency?