MK201
TODAY:
-Chapter 16 discussion questions 1-8 were due.
-You took Quiz #14.
-We began a discussion of Chapter 16.
HOMEWORK:
-Case Studies are due on Friday at 8:00am.
-Exam #2 will be Tuesday 12/18 at 8:00am.
-Answer the following Chapter 16 Discussion Questions for Wednesday:
9)What do marketers often use to speed new products into a market & get customers to try them?
10) What type of discounts are offered to encourage customers to buy in larger amounts?
11) What type of discounts apply to purchases over a given period?
12) What type of discounts apply only to individual orders?
13) What type of discounts are offered to encourage buyers to buy earlier than present demand requires?
14) What type of discounts are reductions in price to encourage buyers to pay their bills quickly?
15) What type of discount is a list price reduction given to channel members for the job they are going to do?
16) What is a temporary discount from the list price?
17) What is setting a low price rather than relying on frequent sales, discounts, or allowances?
STUDY GUIDE:
Chapter 6
-What is a written (or electronic) description of what the firm wants to buy?
-What is a way for a supplier to document its quality procedures according to internationally recognized standards?
-All the people who participate in or influence a purchase are known as what?
-What is a formal rating of suppliers on all relevant areas of performance?
-Be able to tell the difference between the 3 different buying processes.
Chapter 7
-Procedures that develop & analyze new information about a market is known as what?
-What is an organized way of continually gathering, accessing, & analyzing information that marketing managers need to make ongoing decisions?
-Be able to tell the difference between primary & secondary data.
-The total group that marketing managers are interested in collecting information about is known as what?
-A part of the relevant population that marketing managers are interested in collecting information about is known as what?
Chapter 8
-What is the need-satisfying offering of a firm?
-A product's ability to satisfy a customer's needs or requirements is known as what?
-The efforts intended to identify the goods & services of one seller & to differentiate them from those of other sellers is known as what?
-According to Interbrand, what is the top global brand of 2012?
-According to Facebook, what is the world's most "liked" brand?
-Valued at $77.8 billion, what is the most valuable brand of 2012?
-Be able to tell the 4 groups of consumer products apart.
Chapter 10
-The path through which goods & services travel from the producer to the consumer is known as what?
-What is the difference between sorting & assorting?
-Be able to tell the 3 types of market exposure apart.
-Channels used to retrieve products that customers no longer want are known as what?
Chapter 12
-What covers all of the activities involved in the sale of products to final consumers?
-Consumers spend more than how much money a year buying goods & services from US retailers?
-What were 2012 Black Friday retail sales?
-What were 2012 Cyber Monday online retail sales?
-Be able to identify the following types of retailers:
-Single-line/Limited-line stores
-Specialty shop
-Department stores
-Mass-merchandisers
-Supercenters
-Wholesale clubs
Chapter 13
-What is the difference between advertising & publicity?
-What does AIDA stand for?
-Be able to identify the elements of the communication process.
Chapter 15
-Advertising in the US accounts for over what % of worldwide spending?
-What % of advertising expenditures is spent of television?
-Be able to tell the difference between the 2 basic types of advertising.
-Be able to tell the difference between the 3 categories of product advertising.
Chapter 16
-There will not be any questions from Chapter 16 on the exam.
FYI101
TODAY:
-Nothing new was due.
-We continued our discussion of Unit 4.
HOMEWORK:
-Blog Post #10 is due Friday. The topic is: What would be your advice to next year's freshmen about surviving their first semester at FPU?
-We will finish discussing Unit 4 on Wednesday. The quiz will be on Friday.
IC212
TODAY:
-The Corporation Chapter 5 discussion questions 1-6 were due.
-You took Quiz #14.
-We finished discussing Chapter 4.
HOMEWORK:
-No new discussion questions.
-We will review for Exam #2 on Wednesday.
-Cause Marketing paper is due on Friday.
-Exam #2 is Monday 12/17 at 10:15am.
STUDY GUIDE:
Chapter 1
-What latin word does corporation come from?
-Define: corporation, jobbers, south sea company, bubble act, regulation, CSR, new capitalism, sustainable development, branding, brand drivers
-What are the 2 main advantages to a corporation?
-What year did the English Parliament outlaw the corporation?
-Industrialization in America involved what 3 important developments?
-By 1900, what 3 American cities had a population over 1 million?
-What 2 states sought to attract corporations to their jurisdictions by getting rid of unpopular restrictions?
-What Constitutional amendment helped corporations get legal status as a "person?"
-What is the difference between a shareholder & stakeholder?
Chapter 2
-Define: cause-marketing, capitalism with a conscience, community traded
-Over how many Livestrong bracelets have been sold to date?
-How much does Yoplait donate for each lid as part of their "Save Lids To Save Lives" campaign?
-Product Red was created to support what charitable organization?
-What was the judgment in the Dodge v. Ford case?
Chapter 3
-Define: externality, cost-benefit analysis, the science of exploitation, ethics, morality, rationalize
-What entities are affected by externalities?
-GM calculated that it could save how much money per automobile if it allowed people to die in fuel-fed fires rather than alter the design of the vehicle to avoid such fires?
-What does The Golden Rule State?
-What does Utilitarianism state?
-What is the difference between objective & subjective decision making
Chapter 4
-Define: consumerism, materialism(in business),
-Pre-1990's, what were the 2 most frequent reasons for attending college given by students?
-since the 1990's, what has been the most frequent reason for attending college given by students?
-In 1933, FDR created the New Deal aimed to strengthen government's control of what?
-What American corporation provided the Nazis with tabulation machines used by them to track records in their extermination & slave-labor camps?
-What was passed by Congress in 1952 to ensure coal mine safety?
-In the mid-1970's the Supreme Court extended First Amendment constitutional protection to corporate financing of what?
Chapter 5
-Define: undercover marketing, opportunity in devastation, the nag factor
-In 2002, what company hired actors to pose as regular people in an attempt to sell its new picture phone?
-Be able to tell the 4 types of parents apart.
SR201
TODAY:
-No new discussion questions were due.
-You took Quiz #14.
-You filled out the course evaluation.
HOMEWORK:
-Brandon Urban & Katie Waitt will bring in current events for us to discuss.
-We will review for Exam #2 on Wednesday.
-Exam #2 will be on Friday.
-I will accept a hard copy of your research paper on Friday. If you do not submit it on Friday, you have until 1:00pm on Sunday 12/16 to upload it to CampusWeb.
STUDY GUIDE:
Chapter 6
-Who was the first athlete to earn $1 billion in earnings & endorsements?
-What are the 2 main factors that have affected the growth of professional sport in America?
-Most jobs associated with professional individual sports are found in what 2 areas?
-What company is the world leader in venue management?
-What company is the global leader in talent representation, collegiate marketing, & sports programming?
-Who were athletai?
-What was the first American sports team to pay its players?
-What was the first professional sport league?
-What was passed in 1961 that dramatically changed the relationship between the media & professional sports?
-Define league think.
-What professional sport league does not permit their member teams to negotiate local television contracts?
Chapter 7
-College sport as we have come to know it started with a crew race between what 2 schools?
-As a result of 2 White House conferences on college football, what was formed?
-What governing body, with an emphasis on academic achievement, is open to 4-year & upper-level 2-year colleges in the US & Canada?
-What provides public information about the spending patterns of athletics departments in terms of men's & women's programs?
-How many public Division I programs in 2010-11 generated more money in revenue than they spent in expenses?
-In 2010-11, what public Division I school generated the most revenue?
-In 2011-12, how much profit did FPU athletics teams generate?
Chapter 10
-What was the first agency dedicated to representing professional athletes?
-Who was the first professional athlete compensated for endorsing a product?
Chapter 11
-How much money did international tourism generate in 2011?
-What country attracted the most international tourists in 2011?
-What country generated the most revenue in international tourism in 2011?
-What country spent the most in international tourism expenses in 2011?
-Be able to explain the difference between the 3 main types of sport tourism.
Chapter 12
-What are the 3 main purposes of marketing?
-What 3 factors influence brand loyalty?
Chapter 14
-Street & Smith's SportsBusiness Journal's most recent estimate is that the size of the sport industry is what?
-Define economics of sport.
-Throughout the last decade, major professional sports leagues have seen their revenues increase over what % annually?
-What is the overall economic impact of the Super Bowl?
Chapter 15
-Be able to identify the types of sport facilities from examples given.
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