IC212
TODAY:
-No new discussion questions due.
-We continued our discussion of Drucker Chapter 2. We discussed push & pull marketing, Medtronic, the 4 Drucker questions for connecting with the customer, and the product diffusion curve.
HOMEWORK:
-Answer the following Drucker Chapter 3 Part A Discussion Questions:
1) Why does Starbucks exemplify what Drucker considered to be true innovation?
2) What are Drucker's 4 basic questions about innovation?
3) What company (other than Apple) do you consider to be innovative? Why?
4) What is systematic abandonment?
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