IC212
TODAY:
-Drucker Chapter 1 discussion questions due.
-First off, excellent discussion today. If this keeps up, the 4 weeks will fly by!
-Because we ran out of time today, we did not finish our discussion of Chapter 1 nor did we take our first quiz. We will finish Chapter 1 at the beginning of class tomorrow, and as for the quiz I gave it to you as a take home. Please complete it tonight & bring it tomorrow. The Chapter 1 PowerPoint is posted on CampusWeb so feel free to use it to find some of the answers.
HOMEWORK:
-Bianca is bringing in a current event to talk about.
-Complete Quiz 1. You need to hand it in at the beginning of class tomorrow to receive any credit.
-Read Drucker Chapter 2 & answer the following Discussion Questions:
1) What does the author mean by "the customer is in the driver's seat?"
2) In your opinion, what company does a great job at satisfying its customers needs?
3) What is Medtronic? The author states that Medtronic is a company that personifies Drucker's ideal of customer focus. How?
4) What are the 4 Drucker questions that a company should answer when connecting with its customer?
5) Drucker says that "there is never only one customer." What does he mean? How do the Girl Scouts of America fit into this?
6) Pick a company and identify its core customer demographic (who accounts for a majority of the company's sales?) Then identify a secondary customer market.
7) What is the online payment business owned by eBay? What is the Internet phone service owned by eBay?
8) Why is it important/helpful for organizations to identify noncustomers?
9) How did Apple figure out that its customers wanted a car charger for the iPod?
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I am an Instructor in the Sports & Recreation Management program at Franklin Pierce. This is my 8th year teaching college level classes; my 5th at FPU. My industry experience includes minor league hockey and baseball, Red Bull, and Nike.
This blog will be a daily online journal for class. I will post notes about what we discussed in class, what we will be doing in the next class, and reminders of upcoming assignments. There is an old Chinese proverb that says: "Teachers open the door. You enter by yourself." This blog follows this proverb. It is my job to keep it updated daily; it is your job to follow through on the updates.
I am an Instructor in the Sports & Recreation Management program at Franklin Pierce. This is my 8th year teaching college level classes; my 5th at FPU. My industry experience includes minor league hockey and baseball, Red Bull, and Nike.
Contact Information
- Office: 5th Floor Library Tower
- E-mail: detjenk@franklinpierce.edu
- Phone: 603-899-4163
If You Don't Listen To Me, Listen To These People
"You must strive to find your own voice. Because the longer you wait to begin, the less likely you are to find it at all. Thoreau said, 'Most men lead lives of quiet desperation.' Don't be resigned to that. Break out!"
Robin Williams in Dead Poets Society
"Winners forget they're in a race, they just love to run."
Joe Pesci in With Honors
"Education is not the filling of a pail, but the lighting of a fire."
William Butler Yeats
"It is in fact a part of the function of education to help us escape, not from our own time -- for we are bound by that -- but from the intellectual and emotional limitations of our time."
T.S. Eliot
Robin Williams in Dead Poets Society
"Winners forget they're in a race, they just love to run."
Joe Pesci in With Honors
"Education is not the filling of a pail, but the lighting of a fire."
William Butler Yeats
"It is in fact a part of the function of education to help us escape, not from our own time -- for we are bound by that -- but from the intellectual and emotional limitations of our time."
T.S. Eliot
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