SR368
TODAY:
-You took Exam 2.
HOMEWORK:
-Group presentations will be on Wednesday May 15 & start at 8:100am.
IC212
TODAY:
-Quiz 14 was due.
-We played a review game for Exam 2.
HOMEWORK:
-The cause marketing research essay needs to be uploaded to CampusWeb no later than 9:00am on Monday May 13.
-Exam 2 will take place at 9:00am on Monday May 13.
MN371
TODAY:
-You took Exam 2.
HOMEWORK:
-Group presentations will begin at 10:15am on Monday May 13. Please be 5 minutes early.
-Your individual memo is due at the time of your group's presentation.
Friday, May 10, 2013
THURSDAY 05/09
SR338
TODAY:
-You took Exam 2.
HOMEWORK:
-The Obesity in America research essay needs to be uploaded to CampusWeb no later than 10:15am on Sunday May 12.
TODAY:
-You took Exam 2.
HOMEWORK:
-The Obesity in America research essay needs to be uploaded to CampusWeb no later than 10:15am on Sunday May 12.
Wednesday, May 8, 2013
WEDNESDAY 05/08
SR368
TODAY:
-Course evaluation.
-Exam 2 review game.
HOMEWORK:
-Exam 2 will be in class on Friday. I will be at class by 7:50.
-Group presentations will take place starting at 8:00am on Wednesday May 15.
IC212
TODAY:
-Course evaluation.
-We discussed The Corporation Chapter 5.
HOMEWORK:
-I will e-mail you Quiz 14. Print it out, answer it, & bring it to class on Friday.
-The Cause Marketing research essay needs to be uploaded to CampusWeb no later than 9:00am on Monday May 13.
MN371
TODAY:
-The proposal was due.
-Exam 2 review game.
HOMEWORK:
-Exam 2 will be in class on Friday starting at 9:30am.
-Group presentations will start at 10:15am on Monday May 13. Arrive 5 minutes early!
TODAY:
-Course evaluation.
-Exam 2 review game.
HOMEWORK:
-Exam 2 will be in class on Friday. I will be at class by 7:50.
-Group presentations will take place starting at 8:00am on Wednesday May 15.
IC212
TODAY:
-Course evaluation.
-We discussed The Corporation Chapter 5.
HOMEWORK:
-I will e-mail you Quiz 14. Print it out, answer it, & bring it to class on Friday.
-The Cause Marketing research essay needs to be uploaded to CampusWeb no later than 9:00am on Monday May 13.
MN371
TODAY:
-The proposal was due.
-Exam 2 review game.
HOMEWORK:
-Exam 2 will be in class on Friday starting at 9:30am.
-Group presentations will start at 10:15am on Monday May 13. Arrive 5 minutes early!
TUESDAY 05/07
SR338
TODAY:
-Course evaluation.
-Exam 2 review game.
HOMEWORK:
-Exam 2 will be on Thursday in class.
-The Obesity in America research essay needs to uploaded to CampusWeb no later than 10:15am on Sunday May 12.
TODAY:
-Course evaluation.
-Exam 2 review game.
HOMEWORK:
-Exam 2 will be on Thursday in class.
-The Obesity in America research essay needs to uploaded to CampusWeb no later than 10:15am on Sunday May 12.
Monday, May 6, 2013
MONDAY 05/06
SR368
TODAY:
-No new discussion questions were due.
-You took Quiz 14.
-We finished discussing Chapter 12 & then discussed Chapter 10.
HOMEWORK:
-None.
IC212
TODAY:
-The Corporation Chapter 5 discussion questions 1-6 were due.
-You took Quiz 13.
-We finished discussing The Corporation Chapter 4.
HOMEWORK:
-None.
EXAM 2 STUDY GUIDE:
I. Definitions
Chapter 1: corporation, jobbers, south sea company, limited liability, deregulation, corporate social responsibility, shareholder, stakeholder, capitalism, new capitalism, sustainable development, brand drivers
Chapter 2: cause marketing, capitalism with a conscience, community traded, psychopathic
Chapter 3: objective decision making, subjective decision making, ethics, morality, rationalize, offshoring, externality, cost-benefit analysis, science of exploitation
Chapter 4: consumerism, materialism(in business)
Chapter 5: cradle to the grave, opportunity in devastation, the nag factor
II. Question & Answer
Chapter 1
-What Latin word, meaning body of people, did corporation originate from?
-What are the 2 main advantages of a corporation as a form of business?
-What made it a criminal offense to create a company presuming to be a corporate body & to issue transferable stocks without legal authority?
-In what year did the English Parliament outlaw the corporation?
-Industrialization in America involved what 3 important developments?
-Who were the 2 federally chartered enterprises that built the transcontinental railroad?
-By 1900, what 3 American cities had a population over 1 million?
-What 2 states sought to attract corporations by getting rid of unpopular government restrictions?
-What Constitutional amendment helped corporations get legal status as a "person?"
-What are the 3 P's that CSR honors?
-From 1908-late 1930's, what did AT&T refer to itself as?
-What term did GM use to give itself a more personal, human, & friendly image?
-What corporation believed capitalism would not survive unless equality & cooperation existed between workers & capitalists?
-What is used by corporations to create unique & attractive personalities for themselves?
-What corporation is currently Fortune Magazine's world's most admired company?
Chapter 2
-Over how many Livestrong bracelets have been sold to date?
-How much does Yoplait donate for each lid as part of their "Save Lids To Save Lives" campaign?
-Product Red was created to support what charitable organization?
-What 2 benefits does the Brewing The American Dream cause marketing campaign offer small businesses?
-The cornerstone donation of $1 million to the One Fund Boston was made by what corporation?
-What corporation's mission is: to dedicate our business to the pursuit of social & environmental change?
-What is a fixture in the corporate laws of most countries & forbids any other motivation for corporate decision makers actions?
Chapter 3
-What states that one should treat others as one would like others to treat oneself?
-What states that the proper course of action is the one that maximizes the greatest good for the greatest number?
-What entities are affected by externalities?
-GM calculated that it could save how much money per automobile if it allowed people to die in fuel-fed fires rather than alter the design of vehicle to avoid such fires?
-The jury awarded Anderson & her children how much money in compensatory damages?
-The jury awarded Anderson & her children how much money in punitive damages?
-What % of all apparel operations in NYC are sweatshops?
Chapter 4
-In America's economy, who holds the most power?
-What powers did we discuss that the consumer possess?
-Pre-1990's, what were the 2 most frequent reasons for attending college given by students?
-Since the 1990's, what has been the most frequent reason for attending college given by students?
-What American corporation provided the Nazis with tabulation machines used by them to track records in their extermination & slave-labor camps?
-In the mid-1970's the Supreme Court extended First Amendment constitutional protection to corporate financing of what?
Chapter 5
-What is the largest education management organization in the US?
-What is the only industry that has a larger segment of the American marketplace than education?
-Kids nag their parents in what 2 ways?
-What group of parents want a good reason to buy something for their child?
-What group of parents buy products as much for themselves as their kids?
-What group of parents buy things for their kids to ease their guilt about not spending enough time with them?
-What group of parents say they shouldn't be buying frivolous things for their kids but do so anyway?
III. Short Answer
Chapter 1
-How did the corporation become a "person" & what does it mean to call a corporation a "person?"
-How do corporations use branding as a CSR technique?
Chapter 2
-How does The Body Shop utilize capitalism with a conscience?
-Why are executives who try to act morally (choosing social & environmental goals over profits), actually being immoral?
Chapter 3
-Explain the Anderson v. General Motors case.
Chapter 5
-How do corporations use opportunity in devastation to prey on children's feelings?
MN371
TODAY:
-No discussion questions were due.
-You took Quiz 14.
-We discussed the presentation & individual memo component of the group project.
HOMEWORK:
-The group proposal is due on Wednesday.
TODAY:
-No new discussion questions were due.
-You took Quiz 14.
-We finished discussing Chapter 12 & then discussed Chapter 10.
HOMEWORK:
-None.
IC212
TODAY:
-The Corporation Chapter 5 discussion questions 1-6 were due.
-You took Quiz 13.
-We finished discussing The Corporation Chapter 4.
HOMEWORK:
-None.
EXAM 2 STUDY GUIDE:
I. Definitions
Chapter 1: corporation, jobbers, south sea company, limited liability, deregulation, corporate social responsibility, shareholder, stakeholder, capitalism, new capitalism, sustainable development, brand drivers
Chapter 2: cause marketing, capitalism with a conscience, community traded, psychopathic
Chapter 3: objective decision making, subjective decision making, ethics, morality, rationalize, offshoring, externality, cost-benefit analysis, science of exploitation
Chapter 4: consumerism, materialism(in business)
Chapter 5: cradle to the grave, opportunity in devastation, the nag factor
II. Question & Answer
Chapter 1
-What Latin word, meaning body of people, did corporation originate from?
-What are the 2 main advantages of a corporation as a form of business?
-What made it a criminal offense to create a company presuming to be a corporate body & to issue transferable stocks without legal authority?
-In what year did the English Parliament outlaw the corporation?
-Industrialization in America involved what 3 important developments?
-Who were the 2 federally chartered enterprises that built the transcontinental railroad?
-By 1900, what 3 American cities had a population over 1 million?
-What 2 states sought to attract corporations by getting rid of unpopular government restrictions?
-What Constitutional amendment helped corporations get legal status as a "person?"
-What are the 3 P's that CSR honors?
-From 1908-late 1930's, what did AT&T refer to itself as?
-What term did GM use to give itself a more personal, human, & friendly image?
-What corporation believed capitalism would not survive unless equality & cooperation existed between workers & capitalists?
-What is used by corporations to create unique & attractive personalities for themselves?
-What corporation is currently Fortune Magazine's world's most admired company?
Chapter 2
-Over how many Livestrong bracelets have been sold to date?
-How much does Yoplait donate for each lid as part of their "Save Lids To Save Lives" campaign?
-Product Red was created to support what charitable organization?
-What 2 benefits does the Brewing The American Dream cause marketing campaign offer small businesses?
-The cornerstone donation of $1 million to the One Fund Boston was made by what corporation?
-What corporation's mission is: to dedicate our business to the pursuit of social & environmental change?
-What is a fixture in the corporate laws of most countries & forbids any other motivation for corporate decision makers actions?
Chapter 3
-What states that one should treat others as one would like others to treat oneself?
-What states that the proper course of action is the one that maximizes the greatest good for the greatest number?
-What entities are affected by externalities?
-GM calculated that it could save how much money per automobile if it allowed people to die in fuel-fed fires rather than alter the design of vehicle to avoid such fires?
-The jury awarded Anderson & her children how much money in compensatory damages?
-The jury awarded Anderson & her children how much money in punitive damages?
-What % of all apparel operations in NYC are sweatshops?
Chapter 4
-In America's economy, who holds the most power?
-What powers did we discuss that the consumer possess?
-Pre-1990's, what were the 2 most frequent reasons for attending college given by students?
-Since the 1990's, what has been the most frequent reason for attending college given by students?
-What American corporation provided the Nazis with tabulation machines used by them to track records in their extermination & slave-labor camps?
-In the mid-1970's the Supreme Court extended First Amendment constitutional protection to corporate financing of what?
Chapter 5
-What is the largest education management organization in the US?
-What is the only industry that has a larger segment of the American marketplace than education?
-Kids nag their parents in what 2 ways?
-What group of parents want a good reason to buy something for their child?
-What group of parents buy products as much for themselves as their kids?
-What group of parents buy things for their kids to ease their guilt about not spending enough time with them?
-What group of parents say they shouldn't be buying frivolous things for their kids but do so anyway?
III. Short Answer
Chapter 1
-How did the corporation become a "person" & what does it mean to call a corporation a "person?"
-How do corporations use branding as a CSR technique?
Chapter 2
-How does The Body Shop utilize capitalism with a conscience?
-Why are executives who try to act morally (choosing social & environmental goals over profits), actually being immoral?
Chapter 3
-Explain the Anderson v. General Motors case.
Chapter 5
-How do corporations use opportunity in devastation to prey on children's feelings?
MN371
TODAY:
-No discussion questions were due.
-You took Quiz 14.
-We discussed the presentation & individual memo component of the group project.
HOMEWORK:
-The group proposal is due on Wednesday.
Sunday, May 5, 2013
FRIDAY 05/03
SR368
TODAY:
-Chapter 10 discussion questions 1-14 were due.
-You took Quiz 13.
-We discussed Chapter 12.
HOMEWORK:
-None.
EXAM 2 STUDY GUIDE
I. Definitions
Chapter 5: variable ticket pricing, dynamic ticket pricing, Personal Seat Licenses (PSL), hawkers, dram shop statutes, social host liability
Chapter 6: Americans with Disabilities Act (ADA), Equal Employment Opportunity Commission (EEOC), reasonable accommodations, public accommodations, readily achievable, dispersed seating
Chapter 9: risk management, horizontal circulation control, vertical circulation control
Chapter 10: premises liability, tort, waiver
Chapter 11: crowd management, festival seating, foreseeability, invitee, peer-group security
Chapter 12: emergency management, local disaster, major disaster, catastrophic disaster
II. Question & Answer
Chapter 5
-What are the 4 main areas of facility retail operations?
-What is the lifeblood of sport/entertainment facilities?
-What is 2nd in importance to the financial success of sport/entertainment facilities?
-On average, how many times more does it cost to get a new customer than keep an existing one?
-More than 1/2 of MLB teams use what type of ticket pricing?
-What team has the largest season ticket waiting list in MLB?
-What provide the most significant amount of ticket revenue for a facility?
-What was the first stadium to have luxury suites?
-What do the underground luxury suites at the Palace of Auburn Hills lack?
-What is 2nd to the box office in terms of direct contact between the facility & the patron?
-What do some teams charge fans in addition to the fee for entering the parking lot?
-Who is the NFL's longest active sponsor?
-For the 7th consecutive year what company scored the highest overall awareness mark of an league sponsor by fans?
-In 2012, there were an average of how many Bud Light ads in every NFL game broadcast?
-Who was the NFL's official fast-food restaurant sponsor from 2007-11?
-Who was the company, team, & year the first time a company agreed to pay for naming rights to a professional sport facility?
-Since 1990 who has had the exclusive broadcasting rights with Notre Dame football?
Chapter 6
-What President signed the ADA into law, & in what year?
-It is estimated that how many Americans are disabled?
-What President established the EEOC, & in what year?
-What encouraged the development of amateur athletic programs for handicapped individuals?
-What President signed the ADAAA into law, & in what year?
-What does the ADAAA retain?
-What does the ADA state facility managers must provide for individuals with disabilities?
-Wheelchair seating must comprise at least what % of the stadium total?
-Any newly constructed facility, or any facility of public accommodation occupied after what date, must meet ADA guidelines?
-What is #1 in order of importance of the Department of Justice's priority list for facility alterations?
Chapter 9
-What % of all accident deaths in the U.S. do slip-&-fall accidents account for?
-What % of incidents at U.S. stadiums are a result of slip-&-falls?
-What is the name of the Palestinian terrorist group that took 11 members of the Israeli Olympic team hostage?
-Sport & recreation managers must be aware of the potential for what 2 things?
-What are the 2 main types of loss?
-All facilities need to control what 2 types of access?
-A facility that can be supervised efficiently is a great advantage for what 2 reasons?
-What is the main way to to control access into the facility?
-What are the 2 main ways to control access within the facility?
-What are the 3 steps in the D.I.M. process?
-What are the 3 steps in developing a risk management plan?
Chapter 10
-What are the 4 elements of negligence?
Chapter 11
-What are the 3 levels of fines for the home SEC if fans swarm onto the court/field after a game?
-What are the 2 main advantages to outsourcing event security?
-What are the 2 main disadvantages to outsourcing event security?
-What is the only NFL city where pat-down searches have been successfully challenged in court?
Chapter 12
-What must a Governor do to get FEMA to respond to a disaster?
-Often, what is the first human response to an emergency?
-What should be the overriding principle that every sport manager tasked with developing & implementing an emergency management plan remember?
-What are the 4 components of an Emergency Management Plan?
III. Short Answer
Chapter 5
-Discuss the 3 main reasons season tickets are beneficial to a sport organization.
Chapter 6
-What 2 purposes does performing an ADA-specific facility evaluation serve?
Chapter 9
-State the 5 duties of a sports facility manager.
Chapter 11
-Why did Bearman sue Notre Dame and what did the court find?
IC212
TODAY:
-The Corporation Chapter 4 discussion questions 1-5 were due.
-We finished discussing Chapter 3 & began discussing Chapter 4.
HOMEWORK:
-Answer the following Chapter 5 discussion questions:
1) What is the largest education management organization in the US?
2) What is the only industry that has a larger segment of the American marketplace than education?
3) Explain what the "nag factor" is?
4) Explain the 4 types of of parents.
5) What is meant by "opportunity in devastation?"
6) How do corporations use "undercover marketing?"
MN371
TODAY:
-BUAB Chapters 13 & 14 discussion questions were due.
-We finished discussing Chapter 13.
-You took Quiz 13.
HOMEWORK:
-The proposal is due on Wednesday.
EXAM 2 STUDY GUIDE
I. Definitions
Chapter 4: feasibility analysis, niche, switching costs, barriers to entry, substitute product, primary research, secondary research, prototype
Chapter 5: sole proprietorship, partnership, partnership agreement, corporation
Chapter 6: franchising, trade name franchising, product distribution franchising
Chapter 8: branding, brand drivers, marketing, brand loyalty, target market, demographics, psychographics, guerrilla marketing, publicity
Chapter 10: objective value, perceived value, revolutionary products, evolutionary products, me-too products
Chapter 13: capital, fixed capital, working capital, growth capital, debt capital, equity capital, angels, venture capital
Chapter 14: no definitions
II. Question & Answer
Chapter 4
-What question does the feasibility analysis answer?
-What is a useful tool for analyzing an industry's attractiveness?
-What are the 5 forces that shape industry competition?
-What is the strongest of the 5 forces?
-What is the typical budget for a keg only craft brewery using used equipment?
-How much is the average brewpub investment for brewery equipment & leasehold improvements?
Chapter 5
-What % of all businesses in the U.S. are sole proprietorships?
Chapter 6
-What are the 3 main benefits of buying a franchise that we discussed?
-What are the 3 main drawbacks of buying a franchise that we discussed?
Chapter 8
-Who is currently the best-perceived beer brand among U.S. adults nationwide?
-What do craft beer brands have at the root of their communication?
-Craft brewers are more profitable if they sell a higher % of their beer where?
-Craft beer brands are built on what, one consumer at a time?
-Craft beer brands need people in the market to build what & interact with who?
-What is the only craft beer brand that advertises nationally?
-Most craft beer brads rely on what 2 things to advertise their brand?
-What type of consumers are viewed amongst friends & family as knowing the trends, what's new & exciting, & credible?
-What is a great way for craft beer brands to be creative & bring the spirit of the brand to life?
-What are the 3 main purposes of marketing?
-How many times more does it costs to acquire a new customer than keep an existing one?
-What are the 3 main factors that influence brand loyalty?
-What are the 5 characteristics of a great product?
-More than 1/2 of Facebook users are over what age?
Chapter 10
-What are the 3 forces of pricing?
-What % of customers consider price to be the chief criterion when selecting a product/service?
-What strategy should a company use to gain quick acceptance & extensive distribution of a new product in the mass market?
-What strategy should a company use to quickly recover the initial developmental & promotional costs of the new product?
Chapter 13
-What are the 3 main forms of capital?
-Today, what is the largest source of external financing for companies in the start-up phases?
Chapter 14
-Men account for more than what % of the beer volume consumed?
-What is the top state in craft breweries per capita?
-What state has the most total craft breweries?
-Currently, what is the best city for small business?
-Currently, what is the worst city for small business?
III. Short Answer
Chapter 4
-Be able to state the 3 components of a feasibility analysis & explain the purpose of each.
Chapter 8
-Because craft breweries don't have large marketing budgets like the big breweries, what do they have to do to get their brand name out?
Chapter 10
-What should a well chosen price do?
Chapter 14
-What is the key to finding a location?
TODAY:
-Chapter 10 discussion questions 1-14 were due.
-You took Quiz 13.
-We discussed Chapter 12.
HOMEWORK:
-None.
EXAM 2 STUDY GUIDE
I. Definitions
Chapter 5: variable ticket pricing, dynamic ticket pricing, Personal Seat Licenses (PSL), hawkers, dram shop statutes, social host liability
Chapter 6: Americans with Disabilities Act (ADA), Equal Employment Opportunity Commission (EEOC), reasonable accommodations, public accommodations, readily achievable, dispersed seating
Chapter 9: risk management, horizontal circulation control, vertical circulation control
Chapter 10: premises liability, tort, waiver
Chapter 11: crowd management, festival seating, foreseeability, invitee, peer-group security
Chapter 12: emergency management, local disaster, major disaster, catastrophic disaster
II. Question & Answer
Chapter 5
-What are the 4 main areas of facility retail operations?
-What is the lifeblood of sport/entertainment facilities?
-What is 2nd in importance to the financial success of sport/entertainment facilities?
-On average, how many times more does it cost to get a new customer than keep an existing one?
-More than 1/2 of MLB teams use what type of ticket pricing?
-What team has the largest season ticket waiting list in MLB?
-What provide the most significant amount of ticket revenue for a facility?
-What was the first stadium to have luxury suites?
-What do the underground luxury suites at the Palace of Auburn Hills lack?
-What is 2nd to the box office in terms of direct contact between the facility & the patron?
-What do some teams charge fans in addition to the fee for entering the parking lot?
-Who is the NFL's longest active sponsor?
-For the 7th consecutive year what company scored the highest overall awareness mark of an league sponsor by fans?
-In 2012, there were an average of how many Bud Light ads in every NFL game broadcast?
-Who was the NFL's official fast-food restaurant sponsor from 2007-11?
-Who was the company, team, & year the first time a company agreed to pay for naming rights to a professional sport facility?
-Since 1990 who has had the exclusive broadcasting rights with Notre Dame football?
Chapter 6
-What President signed the ADA into law, & in what year?
-It is estimated that how many Americans are disabled?
-What President established the EEOC, & in what year?
-What encouraged the development of amateur athletic programs for handicapped individuals?
-What President signed the ADAAA into law, & in what year?
-What does the ADAAA retain?
-What does the ADA state facility managers must provide for individuals with disabilities?
-Wheelchair seating must comprise at least what % of the stadium total?
-Any newly constructed facility, or any facility of public accommodation occupied after what date, must meet ADA guidelines?
-What is #1 in order of importance of the Department of Justice's priority list for facility alterations?
Chapter 9
-What % of all accident deaths in the U.S. do slip-&-fall accidents account for?
-What % of incidents at U.S. stadiums are a result of slip-&-falls?
-What is the name of the Palestinian terrorist group that took 11 members of the Israeli Olympic team hostage?
-Sport & recreation managers must be aware of the potential for what 2 things?
-What are the 2 main types of loss?
-All facilities need to control what 2 types of access?
-A facility that can be supervised efficiently is a great advantage for what 2 reasons?
-What is the main way to to control access into the facility?
-What are the 2 main ways to control access within the facility?
-What are the 3 steps in the D.I.M. process?
-What are the 3 steps in developing a risk management plan?
Chapter 10
-What are the 4 elements of negligence?
Chapter 11
-What are the 3 levels of fines for the home SEC if fans swarm onto the court/field after a game?
-What are the 2 main advantages to outsourcing event security?
-What are the 2 main disadvantages to outsourcing event security?
-What is the only NFL city where pat-down searches have been successfully challenged in court?
Chapter 12
-What must a Governor do to get FEMA to respond to a disaster?
-Often, what is the first human response to an emergency?
-What should be the overriding principle that every sport manager tasked with developing & implementing an emergency management plan remember?
-What are the 4 components of an Emergency Management Plan?
III. Short Answer
Chapter 5
-Discuss the 3 main reasons season tickets are beneficial to a sport organization.
Chapter 6
-What 2 purposes does performing an ADA-specific facility evaluation serve?
Chapter 9
-State the 5 duties of a sports facility manager.
Chapter 11
-Why did Bearman sue Notre Dame and what did the court find?
IC212
TODAY:
-The Corporation Chapter 4 discussion questions 1-5 were due.
-We finished discussing Chapter 3 & began discussing Chapter 4.
HOMEWORK:
-Answer the following Chapter 5 discussion questions:
1) What is the largest education management organization in the US?
2) What is the only industry that has a larger segment of the American marketplace than education?
3) Explain what the "nag factor" is?
4) Explain the 4 types of of parents.
5) What is meant by "opportunity in devastation?"
6) How do corporations use "undercover marketing?"
MN371
TODAY:
-BUAB Chapters 13 & 14 discussion questions were due.
-We finished discussing Chapter 13.
-You took Quiz 13.
HOMEWORK:
-The proposal is due on Wednesday.
EXAM 2 STUDY GUIDE
I. Definitions
Chapter 4: feasibility analysis, niche, switching costs, barriers to entry, substitute product, primary research, secondary research, prototype
Chapter 5: sole proprietorship, partnership, partnership agreement, corporation
Chapter 6: franchising, trade name franchising, product distribution franchising
Chapter 8: branding, brand drivers, marketing, brand loyalty, target market, demographics, psychographics, guerrilla marketing, publicity
Chapter 10: objective value, perceived value, revolutionary products, evolutionary products, me-too products
Chapter 13: capital, fixed capital, working capital, growth capital, debt capital, equity capital, angels, venture capital
Chapter 14: no definitions
II. Question & Answer
Chapter 4
-What question does the feasibility analysis answer?
-What is a useful tool for analyzing an industry's attractiveness?
-What are the 5 forces that shape industry competition?
-What is the strongest of the 5 forces?
-What is the typical budget for a keg only craft brewery using used equipment?
-How much is the average brewpub investment for brewery equipment & leasehold improvements?
Chapter 5
-What % of all businesses in the U.S. are sole proprietorships?
Chapter 6
-What are the 3 main benefits of buying a franchise that we discussed?
-What are the 3 main drawbacks of buying a franchise that we discussed?
Chapter 8
-Who is currently the best-perceived beer brand among U.S. adults nationwide?
-What do craft beer brands have at the root of their communication?
-Craft brewers are more profitable if they sell a higher % of their beer where?
-Craft beer brands are built on what, one consumer at a time?
-Craft beer brands need people in the market to build what & interact with who?
-What is the only craft beer brand that advertises nationally?
-Most craft beer brads rely on what 2 things to advertise their brand?
-What type of consumers are viewed amongst friends & family as knowing the trends, what's new & exciting, & credible?
-What is a great way for craft beer brands to be creative & bring the spirit of the brand to life?
-What are the 3 main purposes of marketing?
-How many times more does it costs to acquire a new customer than keep an existing one?
-What are the 3 main factors that influence brand loyalty?
-What are the 5 characteristics of a great product?
-More than 1/2 of Facebook users are over what age?
Chapter 10
-What are the 3 forces of pricing?
-What % of customers consider price to be the chief criterion when selecting a product/service?
-What strategy should a company use to gain quick acceptance & extensive distribution of a new product in the mass market?
-What strategy should a company use to quickly recover the initial developmental & promotional costs of the new product?
Chapter 13
-What are the 3 main forms of capital?
-Today, what is the largest source of external financing for companies in the start-up phases?
Chapter 14
-Men account for more than what % of the beer volume consumed?
-What is the top state in craft breweries per capita?
-What state has the most total craft breweries?
-Currently, what is the best city for small business?
-Currently, what is the worst city for small business?
III. Short Answer
Chapter 4
-Be able to state the 3 components of a feasibility analysis & explain the purpose of each.
Chapter 8
-Because craft breweries don't have large marketing budgets like the big breweries, what do they have to do to get their brand name out?
Chapter 10
-What should a well chosen price do?
Chapter 14
-What is the key to finding a location?
Thursday, May 2, 2013
THURSDAY 05/02
SR338
TODAY:
-We finished watching and we discussed Food, Inc.
-You took Quiz 14.
HOMEWORK:
-Study for Exam 2 & work on your obesity in America essay.
EXAM 2 STUDY GUIDE:
I. Definitions
Chapter 5: eating disorders, anorexia nervosa, bulimia nervosa, binge-eating disorder, emotional eating
Chapter 6: cardiorespiratory endurance, hypokinetic diseases, aerobic exercise, anaerobic exercise, maximal oxygen uptake (VO2 Max), responders, nonresponders, principle of individuality
Chapter 7: strength training, activities of daily living, sarcopenia, metabolism, muscular strength, muscular endurance, one repetition maximum (1RM), slow-twitch fibers, fast-twitch fibers, overload principle, specific adaptation to imposed demand (SAID) training, periodization, overtraining, isometric training, dynamic training
Chapter 8: flexibility, stretching, plastic elongation, elastic elongation, static stretching, passive stretching, ballistic stretching, dynamic stretching
Chapter 12: immunity, sleep, stress, stressor, eustress, distress, explanatory style, self-esteem, fighting spirit
Chapter 15: chronological age, physiological age, functional capacity
II. Question & Answer
Chapter 5
-Approximately what % of college-age women struggle with an eating disorder?
-Approximately what % of the U.S. population has anorexia nervosa?
-As many as what % of college women may be bulimic?
-About what % of American adults are afflicted with binge-eating disorder?
Chapter 6
-During resting conditions, 70% of energy is derived from what?
-During resting conditions, 30% of energy is derived from what?
-About how many calories do we burn per minute when we are at rest?
-What is the single most important component of health-related physical fitness?
-What is the main contributing factor to hypokinetic diseases?
-What are the waste products of aerobic respiration?
-What is the waste product of anaerobic respiration?
-Only about what % of adults in the U.S. meet minimum recommendations for the improvement & maintenance of CR fitness?
-What is FITT an acronym for?
-What is the general recommendation for how long a CR exercise session should last?
-If engaging in vigorous CR exercise, how many 20-30 minute sessions per week should you do?
-If engaging in moderate CR exercise, how many 30-60 minute sessions per week should you do?
Chapter 7
-What type of fitness was the emphasis of the 1970's & 80's fitness boom?
-What may be the most important health-related component pf physical fitness in the older population?
-During muscle contraction, what type of muscle fibers are recruited first?
-What is the most common mode for strength training?
-What is the primary advantage of isometric training?
-What is the primary advantage of dynamic training?
-To stimulate strength development, the general recommendation is to use resistance of approximately what % of your 1RM?
-Between how many repetitions maximum per set should individuals perform for adequate strength gains?
-For general fitness, what is the recommendation for the amount of sets per exercise?
-To achieve significant strength gains, a minimum of how many weeks of consecutive training is necessary?
Chapter 8
-Approximately what % of all low-back problems in the U.S. are a direct result of inflexible & weak muscles?
-Muscle temperate can increase/decrease flexibility by what %?
-What is the most significant contributor to lower flexibility?
-What is the recommended warm-up time before doing steady activities?
-What is the recommended warm-up time before doing stop-&-go activities?
-What are the 2 sensory organs whose function is to protect muscles from injury during stretching?
Chapter 12
-What immune system cells that are responsible for waging war against disease or infection?
-What substances are produced by the white blood cells in response to an invading agent?
-What are released by the body, as a result of stress, that suppress immune function?
-According to the National Sleep Foundation, how many hours of sleep per night do most people get?
-On average, how many hours per night do college students sleep?
-Approximately what % of college students report chronic sleep difficulties?
-The annual cost of stress & stress-related diseases in the U.S. exceeds how much money?
-What is the #1 stressor for college students?
Chapter 15
-What is CAM an acronym for?
-What precipitate premature aging?
-For sedentary people, productive life ends before what age?
-Scientists believe that what allows people to live a vibrant life?
Food, Inc
-The modern American supermarket has on average how many products?
-Who is the largest purchaser of ground beef in the U.S.?
-So much of our industrial food is clever rearrangements of what food?
-The average American eats over over how many pounds of meat per person per year?
-We are hardwired to go for what 3 tastes?
-What will 1 in 3 American born after 2000 contract?
-The average meal travels how many miles from the farm to the supermarket?
III. Short Answer
Chapter 6
-Why do you get tired quicker when performing anaerobic exercises?
Chapter 7
-How does good strength enhance the quality of life in the older population?
-Why do women not achieve the same amount of muscle size as men?
Chapter 8
-What are the main benefits of good flexibility?
Chapter 12
-What are the health consequences of sleep deprivation?
-What is the body's reaction to stressors (GAS)?
TODAY:
-We finished watching and we discussed Food, Inc.
-You took Quiz 14.
HOMEWORK:
-Study for Exam 2 & work on your obesity in America essay.
EXAM 2 STUDY GUIDE:
I. Definitions
Chapter 5: eating disorders, anorexia nervosa, bulimia nervosa, binge-eating disorder, emotional eating
Chapter 6: cardiorespiratory endurance, hypokinetic diseases, aerobic exercise, anaerobic exercise, maximal oxygen uptake (VO2 Max), responders, nonresponders, principle of individuality
Chapter 7: strength training, activities of daily living, sarcopenia, metabolism, muscular strength, muscular endurance, one repetition maximum (1RM), slow-twitch fibers, fast-twitch fibers, overload principle, specific adaptation to imposed demand (SAID) training, periodization, overtraining, isometric training, dynamic training
Chapter 8: flexibility, stretching, plastic elongation, elastic elongation, static stretching, passive stretching, ballistic stretching, dynamic stretching
Chapter 12: immunity, sleep, stress, stressor, eustress, distress, explanatory style, self-esteem, fighting spirit
Chapter 15: chronological age, physiological age, functional capacity
II. Question & Answer
Chapter 5
-Approximately what % of college-age women struggle with an eating disorder?
-Approximately what % of the U.S. population has anorexia nervosa?
-As many as what % of college women may be bulimic?
-About what % of American adults are afflicted with binge-eating disorder?
Chapter 6
-During resting conditions, 70% of energy is derived from what?
-During resting conditions, 30% of energy is derived from what?
-About how many calories do we burn per minute when we are at rest?
-What is the single most important component of health-related physical fitness?
-What is the main contributing factor to hypokinetic diseases?
-What are the waste products of aerobic respiration?
-What is the waste product of anaerobic respiration?
-Only about what % of adults in the U.S. meet minimum recommendations for the improvement & maintenance of CR fitness?
-What is FITT an acronym for?
-What is the general recommendation for how long a CR exercise session should last?
-If engaging in vigorous CR exercise, how many 20-30 minute sessions per week should you do?
-If engaging in moderate CR exercise, how many 30-60 minute sessions per week should you do?
Chapter 7
-What type of fitness was the emphasis of the 1970's & 80's fitness boom?
-What may be the most important health-related component pf physical fitness in the older population?
-During muscle contraction, what type of muscle fibers are recruited first?
-What is the most common mode for strength training?
-What is the primary advantage of isometric training?
-What is the primary advantage of dynamic training?
-To stimulate strength development, the general recommendation is to use resistance of approximately what % of your 1RM?
-Between how many repetitions maximum per set should individuals perform for adequate strength gains?
-For general fitness, what is the recommendation for the amount of sets per exercise?
-To achieve significant strength gains, a minimum of how many weeks of consecutive training is necessary?
Chapter 8
-Approximately what % of all low-back problems in the U.S. are a direct result of inflexible & weak muscles?
-Muscle temperate can increase/decrease flexibility by what %?
-What is the most significant contributor to lower flexibility?
-What is the recommended warm-up time before doing steady activities?
-What is the recommended warm-up time before doing stop-&-go activities?
-What are the 2 sensory organs whose function is to protect muscles from injury during stretching?
Chapter 12
-What immune system cells that are responsible for waging war against disease or infection?
-What substances are produced by the white blood cells in response to an invading agent?
-What are released by the body, as a result of stress, that suppress immune function?
-According to the National Sleep Foundation, how many hours of sleep per night do most people get?
-On average, how many hours per night do college students sleep?
-Approximately what % of college students report chronic sleep difficulties?
-The annual cost of stress & stress-related diseases in the U.S. exceeds how much money?
-What is the #1 stressor for college students?
Chapter 15
-What is CAM an acronym for?
-What precipitate premature aging?
-For sedentary people, productive life ends before what age?
-Scientists believe that what allows people to live a vibrant life?
Food, Inc
-The modern American supermarket has on average how many products?
-Who is the largest purchaser of ground beef in the U.S.?
-So much of our industrial food is clever rearrangements of what food?
-The average American eats over over how many pounds of meat per person per year?
-We are hardwired to go for what 3 tastes?
-What will 1 in 3 American born after 2000 contract?
-The average meal travels how many miles from the farm to the supermarket?
III. Short Answer
Chapter 6
-Why do you get tired quicker when performing anaerobic exercises?
Chapter 7
-How does good strength enhance the quality of life in the older population?
-Why do women not achieve the same amount of muscle size as men?
Chapter 8
-What are the main benefits of good flexibility?
Chapter 12
-What are the health consequences of sleep deprivation?
-What is the body's reaction to stressors (GAS)?
Wednesday, May 1, 2013
WEDNESDAY 05/01
SR368
TODAY:
-Chapter 12 discussion questions 1-14 were due.
-We finished our discussion of Chapter 11.
HOMEWORK:
-Answer the following Chapter 10 discussion questions:
1) Define "premises liability."
2) What general body of law does negligence fall under?
3) What does negligence deal with?
4) What are the 4 elements of negligence?
5) What 3 criteria must be established for duty?
6) Define each of the 4 general types of patrons.
7) What are the 4 basic categories of damage?
8) How does Cotten define a waiver?
9) What are some limitations of waivers?
10) For a facility or event, what entities are generally responsible in a negligence suit? 11) What is an indemnification clause?
12) According to the NFSI, more than how much $ in insurance claims each year are the result of slip-and-fall accidents?
13) Define "inherent risks."
14) What are the 3 categories of supervision?
IC212
TODAY:
-No new discussion questions were due.
-You took Quiz 12.
-We discussed The Corporation Chapter 3.
HOMEWORK:
-Answer the following Corporation Chapter 4 discussion questions:
1) In 1933, FDR created the New Deal, aimed to strengthen government's control of what?
2) What American corporation provided the Nazis with tabulation machines used by them to track records in their extermination & slave-labor camps?
3) What was passed by Congress in 1952 to ensure coal mine safety?
4)What does MSHA stand for?
5) In the mid-1970's the Supreme Court extended First Amendment constitutional protection to corporate financing of what?
MN371
TODAY:
-Chapter 13 discussion questions 1-3 were due.
-We finished discussing Chapter 10 & began a discussion of Chapter 13.
HOMEWORK:
-Amy Williams & Amy Zaroogian will bring in a current event.
-Answer the BUAB Chapters 13 & 14 discussion questions that were assigned on Monday.
TODAY:
-Chapter 12 discussion questions 1-14 were due.
-We finished our discussion of Chapter 11.
HOMEWORK:
-Answer the following Chapter 10 discussion questions:
1) Define "premises liability."
2) What general body of law does negligence fall under?
3) What does negligence deal with?
4) What are the 4 elements of negligence?
5) What 3 criteria must be established for duty?
6) Define each of the 4 general types of patrons.
7) What are the 4 basic categories of damage?
8) How does Cotten define a waiver?
9) What are some limitations of waivers?
10) For a facility or event, what entities are generally responsible in a negligence suit? 11) What is an indemnification clause?
12) According to the NFSI, more than how much $ in insurance claims each year are the result of slip-and-fall accidents?
13) Define "inherent risks."
14) What are the 3 categories of supervision?
IC212
TODAY:
-No new discussion questions were due.
-You took Quiz 12.
-We discussed The Corporation Chapter 3.
HOMEWORK:
-Answer the following Corporation Chapter 4 discussion questions:
1) In 1933, FDR created the New Deal, aimed to strengthen government's control of what?
2) What American corporation provided the Nazis with tabulation machines used by them to track records in their extermination & slave-labor camps?
3) What was passed by Congress in 1952 to ensure coal mine safety?
4)What does MSHA stand for?
5) In the mid-1970's the Supreme Court extended First Amendment constitutional protection to corporate financing of what?
MN371
TODAY:
-Chapter 13 discussion questions 1-3 were due.
-We finished discussing Chapter 10 & began a discussion of Chapter 13.
HOMEWORK:
-Amy Williams & Amy Zaroogian will bring in a current event.
-Answer the BUAB Chapters 13 & 14 discussion questions that were assigned on Monday.
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