FRIDAY 05/03

SR368
TODAY:
-Chapter 10 discussion questions 1-14 were due.
-You took Quiz 13.
-We discussed Chapter 12.

HOMEWORK:
-None.

EXAM 2 STUDY GUIDE

I. Definitions
Chapter 5: variable ticket pricing, dynamic ticket pricing, Personal Seat Licenses (PSL), hawkers, dram shop statutes, social host liability
Chapter 6: Americans with Disabilities Act (ADA), Equal Employment Opportunity Commission (EEOC), reasonable accommodations, public accommodations, readily achievable, dispersed seating
Chapter 9: risk management, horizontal circulation control, vertical circulation control
Chapter 10: premises liability, tort, waiver
Chapter 11: crowd management, festival seating, foreseeability, invitee, peer-group security
Chapter 12: emergency management, local disaster, major disaster, catastrophic disaster

II. Question & Answer
Chapter 5
-What are the 4 main areas of facility retail operations?
-What is the lifeblood of sport/entertainment facilities?
-What is 2nd in importance to the financial success of sport/entertainment facilities?
-On average, how many times more does it cost to get a new customer than keep an existing one?
-More than 1/2 of MLB teams use what type of ticket pricing?
-What team has the largest season ticket waiting list in MLB?
-What provide the most significant amount of ticket revenue for a facility?
-What was the first stadium to have luxury suites?
-What do the underground luxury suites at the Palace of Auburn Hills lack?
-What is 2nd to the box office in terms of direct contact between the facility & the patron?
-What do some teams charge fans in addition to the fee for entering the parking lot?
-Who is the NFL's longest active sponsor?
-For the 7th consecutive year what company scored the highest overall awareness mark of an league sponsor by fans?
-In 2012, there were an average of how many Bud Light ads in every NFL game broadcast?
-Who was the NFL's official fast-food restaurant sponsor from 2007-11?
-Who was the company, team, & year the first time a company agreed to pay for naming rights to a professional sport facility?
-Since 1990 who has had the exclusive broadcasting rights with Notre Dame football?

Chapter 6
-What President signed the ADA into law, & in what year?
-It is estimated that how many Americans are disabled?
-What President established the EEOC, & in what year?
-What encouraged the development of amateur athletic programs for handicapped individuals?
-What President signed the ADAAA into law, & in what year?
-What does the ADAAA retain?
-What does the ADA state facility managers must provide for individuals with disabilities?
-Wheelchair seating must comprise at least what % of the stadium total?
-Any newly constructed facility, or any facility of public accommodation occupied after what date, must meet ADA guidelines?
-What is #1 in order of importance of the Department of Justice's priority list for facility alterations?

Chapter 9
-What % of all accident deaths in the U.S. do slip-&-fall accidents account for?
-What % of incidents at U.S. stadiums are a result of slip-&-falls?
-What is the name of the Palestinian terrorist group that took 11 members of the Israeli Olympic team hostage?
-Sport & recreation managers must be aware of the potential for what 2 things?
-What are the 2 main types of loss?
-All facilities need to control what 2 types of access?
-A facility that can be supervised efficiently is a great advantage for what 2 reasons?
-What is the main way to to control access into the facility?
-What are the 2 main ways to control access within the facility?
-What are the 3 steps in the D.I.M. process?
-What are the 3 steps in developing a risk management plan?

Chapter 10
-What are the 4 elements of negligence?

Chapter 11
-What are the 3 levels of fines for the home SEC if fans swarm onto the court/field after a game?
-What are the 2 main advantages to outsourcing event security?
-What are the 2 main disadvantages to outsourcing event security?
-What is the only NFL city where pat-down searches have been successfully challenged in court?

Chapter 12
-What must a Governor do to get FEMA to respond to a disaster?
-Often, what is the first human response to an emergency?
-What should be the overriding principle that every sport manager tasked with developing & implementing an emergency management plan remember?
-What are the 4 components of an Emergency Management Plan?

III. Short Answer
Chapter 5
-Discuss the 3 main reasons season tickets are beneficial to a sport organization.
Chapter 6
-What 2 purposes does performing an ADA-specific facility evaluation serve?
Chapter 9
-State the 5 duties of a sports facility manager.
Chapter 11
-Why did Bearman sue Notre Dame and what did the court find?

IC212 
TODAY:
-The Corporation Chapter 4 discussion questions 1-5 were due.
-We finished discussing Chapter 3 & began discussing Chapter 4.

HOMEWORK:
-Answer the following Chapter 5 discussion questions:
1) What is the largest education management organization in the US?
2) What is the only industry that has a larger segment of the American marketplace than education?
3) Explain what the "nag factor" is?
4) Explain the 4 types of of parents.
5) What is meant by "opportunity in devastation?"
6) How do corporations use "undercover marketing?"

MN371
TODAY:
-BUAB Chapters 13 & 14 discussion questions were due.
-We finished discussing Chapter 13.
-You took Quiz 13.

HOMEWORK:
-The proposal is due on Wednesday. 

EXAM 2 STUDY GUIDE

I. Definitions
Chapter 4: feasibility analysis, niche, switching costs, barriers to entry, substitute product, primary research, secondary research, prototype
Chapter 5: sole proprietorship, partnership, partnership agreement, corporation
Chapter 6: franchising, trade name franchising, product distribution franchising
Chapter 8: branding, brand drivers, marketing, brand loyalty, target market, demographics, psychographics, guerrilla marketing, publicity
Chapter 10: objective value, perceived value, revolutionary products, evolutionary products, me-too products
Chapter 13: capital, fixed capital, working capital, growth capital, debt capital, equity capital, angels, venture capital
Chapter 14: no definitions

II. Question & Answer
Chapter 4
-What question does the feasibility analysis answer?
-What is a useful tool for analyzing an industry's attractiveness?
-What are the 5 forces that shape industry competition?
-What is the strongest of the 5 forces?
-What is the typical budget for a keg only craft brewery using used equipment?
-How much is the average brewpub investment for brewery equipment & leasehold improvements?

Chapter 5
-What % of all businesses in the U.S. are sole proprietorships?

Chapter 6
-What are the 3 main benefits of buying a franchise that we discussed?
-What are the 3 main drawbacks of buying a franchise that we discussed?

Chapter 8
-Who is currently the best-perceived beer brand among U.S. adults nationwide?
-What do craft beer brands have at the root of their communication?
-Craft brewers are more profitable if they sell a higher % of their beer where?
-Craft beer brands are built on what, one consumer at a time?
-Craft beer brands need people in the market to build what & interact with who?
-What is the only craft beer brand that advertises nationally?
-Most craft beer brads rely on what 2 things to advertise their brand?
-What type of consumers are viewed amongst friends & family as knowing the trends, what's new & exciting, & credible?
-What is a great way for craft beer brands to be creative & bring the spirit of the brand to life?
-What are the 3 main purposes of marketing?
-How many times more does it costs to acquire a new customer than keep an existing one?
-What are the 3 main factors that influence brand loyalty?
-What are the 5 characteristics of a great product?
-More than 1/2 of Facebook users are over what age?

Chapter 10
-What are the 3 forces of pricing?
-What % of customers consider price to be the chief criterion when selecting a product/service?
-What strategy should a company use to gain quick acceptance & extensive distribution of a new product in the mass market?
-What strategy should a company use to quickly recover the initial developmental & promotional costs of the new product?

Chapter 13
-What are the 3 main forms of capital?
-Today, what is the largest source of external financing for companies in the start-up phases?

Chapter 14
-Men account for more than what % of the beer volume consumed?
-What is the top state in craft breweries per capita?
-What state has the most total craft breweries?
-Currently, what is the best city for small business?
-Currently, what is the worst city for small business?

III. Short Answer
Chapter 4
-Be able to state the 3 components of a feasibility analysis & explain the purpose of each.

Chapter 8
-Because craft breweries don't have large marketing budgets like the big breweries, what do they have to do to get their brand name out?

Chapter 10
-What should a well chosen price do?

Chapter 14
-What is the key to finding a location?