SPT111
TODAY:
-We revisited the 4 P's of the marketing mix, & we discussed Chapter 11: Public Relations in Sport Organizations.
HOMEWORK:
-EXAM #3: Chapters 7, 9, 11
STUDY GUIDE:
CHAPTER 7
-Any definition of tourism must include what 4 components?
-Explain the concepts of place attachment & place pride.
-What are "switchers" & "casuals?"
-What is the displacement effect?
-What is the difference between a sport excursionist & a sport tourist?
-Be able to explain the 3 types of sport tourism.
CHAPTER 9
-What is the goal of marketing?
-What is the goal of sport marketing?
-The approach to marketing sport is unique because of what 5 unique characteristics of sport?
-What are & what happened in the 3 periods of sport marketing?
-Be able to explain the 4 P's in the marketing mix & the 5th P in the sport marketing mix.
CHAPTER 11
-Define public relations.
-What are the 2 types of public relations?
-Define communication.
-What are the 3 levels that communication takes place on?
-What are the 4 communication components?
-What are the 2 models of communication?
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I am an Instructor in the Sports & Recreation Management program at Franklin Pierce. This is my 8th year teaching college level classes; my 5th at FPU. My industry experience includes minor league hockey and baseball, Red Bull, and Nike.
This blog will be a daily online journal for class. I will post notes about what we discussed in class, what we will be doing in the next class, and reminders of upcoming assignments. There is an old Chinese proverb that says: "Teachers open the door. You enter by yourself." This blog follows this proverb. It is my job to keep it updated daily; it is your job to follow through on the updates.
I am an Instructor in the Sports & Recreation Management program at Franklin Pierce. This is my 8th year teaching college level classes; my 5th at FPU. My industry experience includes minor league hockey and baseball, Red Bull, and Nike.
Contact Information
- Office: 5th Floor Library Tower
- E-mail: detjenk@franklinpierce.edu
- Phone: 603-899-4163
If You Don't Listen To Me, Listen To These People
"You must strive to find your own voice. Because the longer you wait to begin, the less likely you are to find it at all. Thoreau said, 'Most men lead lives of quiet desperation.' Don't be resigned to that. Break out!"
Robin Williams in Dead Poets Society
"Winners forget they're in a race, they just love to run."
Joe Pesci in With Honors
"Education is not the filling of a pail, but the lighting of a fire."
William Butler Yeats
"It is in fact a part of the function of education to help us escape, not from our own time -- for we are bound by that -- but from the intellectual and emotional limitations of our time."
T.S. Eliot
Robin Williams in Dead Poets Society
"Winners forget they're in a race, they just love to run."
Joe Pesci in With Honors
"Education is not the filling of a pail, but the lighting of a fire."
William Butler Yeats
"It is in fact a part of the function of education to help us escape, not from our own time -- for we are bound by that -- but from the intellectual and emotional limitations of our time."
T.S. Eliot
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