WEDNESDAY 10/31

HAPPY HALLOWEEN!!!

MK201
TODAY:
-You took Exam #1.

HOMEWORK:
-Anthony Peguero will bring in a current event for us to discuss.
-Chapter 6 discussion questions 1-7 that were assigned on Friday 10/19 will be due this Friday.

GLE101
TODAY:
-I postponed the quiz that we were suppose to have today until Friday so that we could discuss the spring course registration process.
-I assigned Reaction Paper #1. Here is the clip we watched. Why We Love The Game

HOMEWORK:
-We will be in the classroom on Friday to take the quiz.
-Blog Post #5 is due on Friday. The topic is: If you could meet one person (alive/dead, real/fictional) who would it be and why?

IC212
TODAY:
-Drucker Chapter 7 discussion questions 1-7 were due.
-We finished our discussion of Drucker by discussing Chapter 7.

HOMEWORK:
-Jason Pranulis will bring in a current event for us to discuss next Wednesday.
-We will review for the Drucker exam on Friday, and the exam will be next Monday.

SR201
TODAY:
-Quiz #8 was due.
-You took Exam #1.

HOMEWORK:
-Brandon Knight will bring in a current event for us to discuss.
-Answer the following Chapter 6 Discussion Questions:
1)  Professional sport is any activity or skill for which the athlete is what?
2) Most jobs associated with professional individual sports are found where?
3) Professional sport can be traced to the Olympic Games that took place when?
4) The professional sportsmen at the above games were known as what?
5) During the mid-19th century who were the first athletes paid for their prowess?
6) What was the first team sport to employ professionals?
7) What team & in what year was the first professional baseball team?
8) What was & in what year was the first professional sport league?
9) What was founded in 1887 as an outlet for African American baseball players?
10) What was & in what year the first women's professional league?
11) Passed in 1961 what dramatically changed the relationship between the media & professional sports?
12) What 4 aspects of professional sport distinguish it from other industries?

FRIDAY 10/26

MK201
TODAY:
-No new discussion questions were due.
-You took Quiz #8.
-We played a review game for Monday's exam.

HOMEWORK:
-Study!!!

GLE101
TODAY:
-We had a good roundtable breakfast discussion in the cafeteria today.

HOMEWORK:
-Make sure your notes & homework are all complete for Monday's exam.  Units 1 & 2 PowerPoints are up on CampusWeb.

IC212
TODAY:
-No new discussion questions were due.
-You took Quiz #8.
-Our discussion of Drucker Chapter 5 was based on the employee hiring process.

HOMEWORK:
-Carizia Paulo will bring in a current event for us to discuss.
-Answer the following Drucker Chapter 7 Discussion Questions:
1) Each knowledge worker must think & behave like a what?
2) What one word exemplifies Drucker's thoughts on what makes a truly great CEO?
3) According to Drucker, what 3 characteristics are unique to a CEO?
4) In the story box on page 248 Frances Hesselbein, CEO of The Girls Scouts, states that "leadership is a matter of how to be, not how to do." What does she mean?
5) How did Frank Weise, CEO of Cott Beverage, import his personality on the company when he took over? (Story box starting on page 251.)
6) How did Richard Block, president of AGI, have an impact on the actions of the company after touring the company's largest plant in Melrose Park, Illinois? (Story box on page 256.)
7) What does Drucker mean by, "Each of us is a CEO?"

DRUCKER EXAM STUDY GUIDE:

CHAPTER 1
-What are the 6 successful business attributes?
-In order, what were the 3 most profitable companies in 2011?
-What company is the leader in market share in the fast-food industry?
-What company is the leader in market share in the beer industry?
-What are Drucker's 2 main beliefs about management?
-Define management.
-What are the 6 functions of management?
-State the 4 US events & their corresponding management models that have caused a paradigm change in management.
-What type of revolutions demonstrate that in the post-silent revolution power comes from being able to translate information into action?
-What are the 3 fastest growing consumer purchases?
-What company did Home Depot pass all of its logistics off to?

CHAPTER 2
-State the 3 reasons that we discussed for why the customer is in the driver's seat today?
-Explain the Customer Satisfaction Model.
-Explain the difference between push & pull marketing.
-How does Medtronic exemplify Drucker's ideal of customer focus?
-Explain the Product Diffusion Curve.

CHAPTER 3
-Define innovation.
-Why does Starbucks exemplify what Drucker considered to be true innovation?
-Define paradigm.
-Where did the phrase "beat generation" come from?
-What was the nationwide employee training day that Starbucks held on 02/26/08 called?
-What website was created to show the research conducted in a 2008 taste test?
-What website was created by Starbucks to help them identify issues by their customers?
-Define systematic abandonment.
-Explain how Kimberly-Clark & Peapod used systematic abandonment.
-Explain Google's innovation time off.
-Drucker taught the first US business course on innovation at what university?
-What was the critical innovation that morphed Scott Lawn Care into a successful company?
-What was the first fluoride toothpaste?
-What is the name of Colgate's breakthrough product?
-Identify the different categories of space ownership.

DRUCKER 4
-State the essential elements to brainstorming groups.
-State the 4 rules to brainstorming.
-What 2 essential things make collaboration tick day to day & move in step with shortened windows of opportunity?
-Explain Myelin Repair Foundation's collaboration model.
-Explain Dell's collaboration model.

DRUCKER 5
-Explain how Alcoa put Drucker's ideas about putting people first into practice.
-Define functional fixedness.
-Define intrinsic motivation.
-State the 3 elements of intrinsic motivation.

DRUCKER 7
-State Drucker's 3 characteristics unique to a CEO.
-Identify the 4 categories of managers.

SR201
TODAY:
-No new discussion questions were due today.
-We played a review game for Monday's exam.

HOMEWORK:
-Complete Quiz #8 as a take home.  It is due on Monday.
-Study!

WEDNESDAY 10/24

MK201
TODAY:
-Chapter 6 discussion questions 1-7 were due.
-We finished our discussion of Chapter 5. Our discussion focused on the social variables that influence a consumer's decision making process.

HOMEWORK:
-Anthony Peguero will bring in a current event for us to discuss next Wednesday.
-No new discussion questions.
-We will start class off on Friday with a quiz and then we will review for Monday's exam.

GLE101
TODAY:
-Nothing new was due.
-We finished our discussion of Unit 2 by looking at the potential negative issues in organized youth sports, as well as Professor Ley's blog post about FPU athletics.

HOMEWORK:
-Claudia Oliva will bring in a current event for us to discuss next Wednesday.
-Blog Post #4 is due on Friday.
-We will have a breakfast roundtable discussion in the cafeteria on Friday. I forgot to hand out notecards, so on a piece of paper please list the top 5 songs that would make your ultimate playlist.
-Exam #1 based on Units 1 & 2 will be next Monday. You will be able to use notes and homework.

IC212
TODAY:
-No new discussion questions were due.
-We continued discussing Drucker Chapter 5. Our discussion focused on employee motivation.

HOMEWORK:
-Emily Olsen will bring in a current event for us to discuss.
-Watch the following clip by Dan Pink about motivation. The Puzzle of Motivation
-There will not be any new discussion questions due for Friday.  Instead, we will finish our discussion of Chapter 5. I will assign Chapter 7 discussion questions on Friday, & they will be due next Monday. We will discuss Chapter 7 next Monday, review for the exam next Wednesday, & then take the exam next Friday.

SR201
TODAY:
-Chapter 5 discussion questions 11-16 were due.
-We continued our discussion of Chapter 5 by discussing the similarities & differences between managers & leaders.

HOMEWORK:
-Brandon Knight will bring in a current event for us to discuss next Wednesday.
-No new discussion questions.
-We will begin class on Friday with a quiz and then review for Monday's exam. 

MONDAY 10/22

MK201
TODAY:
-No new discussion questions were due.
-We continued our discussion of Chapter 5 by discussing the psychological variables that influence a consumer's buying decision making process.

HOMEWORK:
-Andy Martinez will bring in a current event for us to discuss.
-Answer the Chapter 6 discussion questions that were posted last Friday.
-Exam #1 will be next Monday.  See the study guide below.

EXAM #1 STUDY GUIDE:
CHAPTER 1
-Define marketing & state its 3 main purposes.
-Define customer satisfaction.
-Define brand loyalty & state the 3 main factors that influence brand loyalty.
-How many times more does it cost to acquire a new customer than keep an existing customer?
-Define economic system & know the difference between a command economy & market-directed economy.
-Identify the stages in marketing evolution.
-Define target market.
-Explain the difference between demographics & psychographics.
-Define innovation.
-Define customer satisfaction.

CHAPTER 2
-Explain the difference between target marketing & mass marketing.
-State the 4 marketing mix variables.
-Explain the difference between a marketing plan & marketing program.
-Define customer equity.
-Define customer lifetime value.
-Identify the 4 types of opportunities to pursue for marketers.

CHAPTER 3
-State the 3 components of the direct environment.
-State the 4 components of the external market environment.
-State the 3 essential components of a mission statement.
-What does the acronym "SMART" stand for?
- Identify the 4 basic kinds of competitive situations.
-Define competitor analysis.
-Define competitor rivals.
-Define competitive barriers.
-Technology affects marketing in what 2 ways?

CHAPTER 4
-Explain the difference between a generic market & a product-market.
-Define market segmentation.
-State the 2 steps in market segmentation.
-Define market segment.
-State the 4 criteria that good market segments should meet.
-Identify the difference between the 3 basic ways to develop market-oriented strategies in a broad product-market.

CHAPTER 5
-Define economic buyers.
-State the stages that a consumer goes through when making a purchase.
-Define economic-buyer theory.
-Explain the difference between needs & wants.
-Define drive.
-Identify the categories of needs of the PSSP Hierarchy of Needs.
-Identify the 3 selective processes.
-Explain the difference between attitude & belief.
-Define expectation.
-What does the acronym "AIO" stand for?
-Define reference group.
-Define opinion leader.
-State the steps in the adoption process.

GLE101
TODAY:
-The article posted on last Friday by Professor Ley should have been read for today.
-We continued our discussion of Unit 2 by discussing the benefits of organized youth sports.

HOMEWORK:
-Steven Niele will bring in a current event for us to discuss.
-Blog Post #4 is due on Friday.  The topic is The Dash poem by Linda Ellis that we discussed last Friday.  When you look back at your college career 4 years from now, what do you want your dash to represent (2012-2016)?

IC212
TODAY:
-Drucker Chapter 5 discussion questions 12-22 were due.
-We began a discussion of Chapter 5 by looking at what employees should expect from their managers?

HOMEWORK:
-Seth Meyer will bring in a current event for us to discuss.
-No new discussion questions.

SR201
TODAY:
-Chapter 5 discussion questions 1-10 were due.
-We began a discussion of Chapter 5 by doing a group exercise to show the pros/cons of group decision making.

HOMEWORK:
-Steven Hathaway will bring in a current event for us to discuss.
-Exam #1 will be next Monday.  See the study guide below.
-Answer the following Chapter 5 Discussion Questions:
11) What are the 6 steps of decision making?
12) What is the difference between power & authority?
13) What is one of the most basic activities of sport industry leaders & managers?
14) After the "right" person has been hired, what is the process called whereby the individual is introduced to the operations & practices in the organization?
15) Leaders that do not value diversity usually adopt what kind of strategy?
16) What type of strategy represents a more ingrained perspective about diversity in organizational activities?

EXAM #1 STUDY GUIDE:
9/11 & SPORTS
-What are the 5 ways that sports helped in the healing process after 9/11?
-Define collective ritual.
-Define role learning.

SPORT & SOCIETY
-If I state a fact about the 10 sports figures/events that we discussed you should be able to identify which one it is attributed to.
-State the 8 basic motives that drive people to consume sports.
-Explain the difference between the terms BIRGing & CORFing & how they came about.
-What does the Social Identity Theory state?
-What is a deep fan?
-What is the #1 passion driver of NFL & MLB fans?
-Explain the different baseball fans groups.

CHAPTER 18
-State the 3 benefits of sport that we discussed.
-Define socialization.
-Define role learning.
-Define collective ritual.
-State the 3 dark sides of sport that we discussed.
-Define stacking.
-From 1972-2008 females received how much less in scholarship money that their male counterparts?
-Who was the first African American female athlete on the cover of Sports Illustrated?

CHAPTER 1
-Explain the difference between sports & sport.
-Identify the different sport industry segment models.
-State the 4 unique aspects of sport management.
-State the 6 pillars of character associated with principled decision making.
-Define ethics.
-Define morality.
-Identify the 5 ethical maxims that we discussed.

CHAPTER 2
-In 2008 what governing body became the accrediting body for sport management curricula?
-Keeping up with what in your field is essential to your academic preparation?
-What are an important part of professional preparation because they provide valuable skill practice & opportunities for leadership & development?
-NACE's Job Outlook 2009 found that more than 3/4's of employers prefer to hire new college graduates that have what?
-Define field experience.
-According to a survey of more than 400 US-based organizations & employers, what are the 3 highest rated applied skills needed by entrants into today's workforce?

CHAPTER 4
-Define organization.
-Identify the types of sport organizations.
-Define environment.
-Explain the difference between effectiveness & efficiency.
-Define organizational structure.
-What are the 3 major dimensions of structure.

CHAPTER 5
-Define organizational behavior.
-Define management.
-State the 5 functions of management.
-State the 3 categories of managerial roles.
-Define leadership.
-State the 3 classifications of managers.

FRIDAY 10/19

MK201
TODAY:
-Chapter 5 discussion questions 8-14 were due.
-You took Quiz #7.
-We continued our discussion of Chapter 5 by taking a look at how economic needs influence the consumer decision process.

HOMEWORK:
-Joshua Martin will bring in a current event for us to discuss.
-Answer the following Chapter 6 Discussion Questions for next Wednesday's class:
1) Any buyers who buy for resale or to produce other goods & services are known as what?
2) Fill in the blank. Like final consumers, organizations make purchases to satisfy ________________.
3) What is a written (or electronic) description of what the firm wants to buy?
4) What is a way for a supplier to document its quality procedures according to internationally recognized standards?
5) All the people who participate in or influence a purchase are known as what?
6) A formal rating of suppliers on all relevant areas of performance is known as what?
7) A request to buy something is known as what?

GLE101
TODAY:
-Blog Post #3 was due.
-We discussed Linda Ellis' poem "The Dash."

HOMEWORK:
-Jimmy Mullaney will bring in a current event for us to discuss.
-Read the following blog post Franklin Pierce University: Change The Name?  Do you agree/disagree with Professor Ley?  Why/why not?

IC212
TODAY:
-Drucker Chapter 5 discussion questions 1-11 were due.
-You took Quiz #7.
-We finished our discussion of Chapter 4 by discussing collaboration.

HOMEWORK:
-Gina Mazerolle will bring in a current event for us to discuss.
-Answer the following Drucker Chapter 5 Discussion Questions:
12) Fill in the blank. "A mission statement should fit on your ___________________."
13) What is FPU's mission statement?
14) What is the mission statement of your favorite organization?
15) Fill in the blanks. "Especially for knowledge workers, Drucker was a strong advocate for ________________ rather than ____________________.
16) There is no better motivation for working hard than what?
17) What did the PARC scientists refer to Xerox officials as?
18) Who is the world's largest producer of appliances?
19)  What general category of people & knowledge strategies typically involves the highest investment in knowledge?
20) What general category of people & knowledge strategies has a smaller knowledge component in its offering?
21) What general category of people & knowledge strategies is all about low price?
22) What general category of people & knowledge strategies has a high knowledge content within its offerings & needs few people to operate?
23) Was that too many questions Gina?

SR201
TODAY:
-Chapter 4 discussion questions 8-12 were due.
-You took Quiz #7.

HOMEWORK:
-Answer the following Chapter 5 Discussion Questions:
1) What is a multidisciplinary field devoted to understanding individual & group behavior, interpersonal processes, & organization dynamics?
2) Define "management."
3) Early theorists believed that the primary responsibility of managers was what?
4) What are the 5 functions of management?
5) What element is common to all processes whenever they are performed?
6) What are the 3 categories of manager roles?
7) Define "leadership."
8) What is the difference between a leader & a manger?
9) Define "managerial leadership."
10) In the hierarchy of an organization, what are the 3 classification of managers?

WEDNESDAY 10/17

MK201
TODAY:
-Chapter 5 discussion questions 1-7 were due.
-We began a discussion of Chapter 5 by taking a look at a case study of Apple & the MP3 industry.

HOMEWORK:
-Brendan Martin will bring in a current event for us to discuss.
-Answer the following Chapter 5 Discussion Questions:
8) What does "AIO" stand for?
9) What is a lifestyle analysis?
10) Singles & young couples seem to be more willing to try what kind of products & brands?
11) What are empty nesters?
12) What is a reference group?
13) What is an opinion leader?
14) What are the steps in the adoption process?

GLE101
TODAY:
-No new discussion questions were due.
-We continued our discussion of Unit 2 by looking at the socialization process.

HOMEWORK:
-We will not be meeting in the cafe on Friday.  Go to the classroom and we will continue our discussion of Unit 2.
-I forgot to ask Emily to share her current event today so she can go on Friday.
-James Mullaney will bring in a current event for us to discuss next Monday.
-Blog Post #3 is due Friday.

IC212
TODAY:
-No new discussion questions were due.
-We continued our discussion of Drucker Chapter 4. Our discussion focused on the group survival exercise that we did on Monday and the concept of brainstorming.

HOMEWORK:
-Brittany Lew will bring in a current event for us to discuss.
-Answer the following Drucker Chapter 5 Discussion Questions:
1) Fill in the blanks from the Drucker quote at the beginning of page 157. "Management is about _________. Its task is to make people capable of ___________, to make their strengths _____________ and their weaknesses ________________.
2) What 3 questions should everyone in an organization be able to answer "yes" to?
3) How did Alcoa put Drucker's ideas about putting people (employees) first into practice?
4) Between 1987 & 2000:
A) Alcoa's lost workday rate fell from 1.87 to how many days per 100 workers?
B) Productivity went up by a factor of what?
C) Quality issues fell by a factor of what?
5) By the end of 2000, Alcoa increased market value by what %?
6) In 2005 Alcoa's lost work-day rate was down to what?
7) What term did Drucker coin in the late 1950's?
8) What did Drucker use the above term to mean?
9) What is the difference between efficiency & effectiveness?
10) Today, knowledge & service workers together constitute just over what % of the US workforce?
11) What is Whole Foods method for successfully finding the right people?

SR201
TODAY:
-Chapter 4 discussion questions 1-7 were due.
-We, I mean I, attempted to begin a discussion of Chapter 4. These notes will not be posted on CampusWeb. If you were absent, you will need to get the notes from a classmate that was there, but more importantly, actually took notes.

HOMEWORK:
-For the time being we will discontinue the current events discussion at the beginning of class, so Steven Hathaway does not need to bring in a current event for Friday.
-You are responsible for whatever I would have discussed if I was not interrupted today.
-Answer the following Chapter 4 Discussion Questions:
8) According to Mintzberg, what are the 5 major parts of the organization?
9) Define "organizational culture."
10) According to Milton-Smith's analysis, how did the IOC & SOCOG violate the values espoused by the Olympic Movement?
11) Define "organizational change."
12) What are the 4 stages of growth for organizations?

MONDAY 10/15

MK201
TODAY:
-No new discussion questions were due.
-We finished our discussion of Chapter 4. Our discussion focused on the difference between a generic market & a product-market, and market segmentation.

HOMEWORK:
-Jared Maloney will bring in a current event for us to discuss.
-Answer the following Chapter 5 Discussion Questions:
1) Read the Apple case on pages 112 & 113 and answer questions A-I.
A) In the late 1970's what was the popular device for on-the-go music loves to play tapes of their favorite music?
B) What was the first MP3 player?
C) What slowed down the initial adoption of MP3 players?
D) How did Apple's iPod change the attitude of the MP3 market?
E) How did Apple promote iPod versions to appeal to different market segments?
F) How did the iPhone change consumers views of the benefits of cell phones playing music?
G) Why did many early adopters of the iPhone feel betrayed by Apple?
H) How did Apple respond to the customers who felt betrayed?
I) Because consumer attitudes & preferences can change quickly in technology markets, what will Apple have to do to build on its successes?
2) What does the economic-buyer theory say?
3) What are the 5 economic needs stated on page 115?
4) What is discretionary income?
5) What is the difference between needs & wants?
6) What are the 4 levels of consumer needs that are based on Maslow's hierarchy of needs?  
7) What is the difference between attitude, beliefs, and expectation?

GLE101
TODAY:
-Nothing new was due today.
-We began a discussion of Unit 2: Sports & Education.

HOMEWORK:
-Emily McKenna will bring in a current event for us to discuss.
-No new discussion questions.
-Blog Post #3 is due Friday.  Read chapter 1 in Mindset and answer the following:
Which mindset are you (fixed or growth)? Why?

IC212
TODAY:
-No new discussion questions were due.
-We finished our discussion of  Drucker Chapter 3. Our discussion focused on the 4 categories of ownership.
-We did a small group survival exercise to introduce Chapter 4.

HOMEWORK:
-Brittany Lew will bring in a current event for us to discuss.
-No new discussion questions.

SR201
TODAY:
-The discussion questions for the 2 NCAA athletes & pay articles were due.
-You took Quiz #6.
-We debated the topic: Should NCAA athletes be paid? I was pretty pleased with how this went.

HOMEWORK:
-Bryana Harron will bring in a current event for us to discuss.
-Answer the following Chapter 4 Discussion Questions
1) Define the term "organization."
2) What are the 3 types of sport organizations?  Be able to explain each.
3) Define the term "environment."
4) What is the difference between the general environment & the specific environment?
5) What is the difference between effectiveness & efficiency?
6) What is organizational structure?
7) What are the 3 major dimensions of structure?

FRIDAY 10/12

MK201
TODAY:
-Chapter 4 discussion questions 5 & 6 were due.
-You took Quiz #6.
-We finished our discussion of Chapter 3 & began a discussion of Chapter 4 by discussing markets.

HOMEWORK:
-Devin Makowski will bring in a current event for us to discuss.
-No new discussion questions.

GLE101
TODAY:
-No homework due.
-You filled out a Plus/Delta Chart assessing the first 1/3 of the semester.
-We discussed the pros & cons of your first month and a half as a student here at FPU.

HOMEWORK:
-Robert McGloughlin will bring in a current event for us to discuss.
-Make sure you have completed the Chapter 1 discussion questions that were assigned on 9/24.
-Answer the following Chapter 5 discussion questions:
1) State 5 benefits of organized sports programs for children.
2) State 5 potential negative aspects of organized sports programs for children.

IC212
TODAY:
-Drucker Chapter 4 discussion questions 7 & 8 were due.
-You took Quiz #6.
-We discussed the 7 key sources of opportunities from Chapter 3.

HOMEWORK:
-Davante Jones will bring in a current event for us to discuss.
-No new discussion questions.

SR201
TODAY:
-Discussions have been pretty poor the last couple classes.  Also, way too many side conversations by the guys in the back corner.  I'm open to suggestions if you think the material or my presentation of the material is too boring.
-Chapter 2 discussion questions 9-14 were due.
-I discussed Chapter 2.

HOMEWORK:
-Bryana Harron will bring in a current event for us to discuss at the beginning of next Wednesday's (not Monday's) class.
-Read the following articles and answer the accompanying discussion questions.

Let's Start Paying College Athletes

1) Who is the president of the NCAA?
2) The NCAA board of directors agreed to make it permissible for Division I schools to pay their athletes a stipend for how much money?
3) Some studies estimate that most scholarships fall how much short of the full cost of attending college annually?
4) College football and men's basketball generate more than how much money in annual revenue?
5) Turner Broadcasting & CBS signed a 14 year deal worth how much money for the television rights to March madness?
6) The NCAA takes in nearly how much money each year in revenue?
7) Do you agree/disagree with the 5 elements of the author's plan?
8) Why did some former Division I football & basketball players class-action antitrust lawsuit against the NCAA?
9) Why is the O'Bannon case called the "O'Bannon case?"

College Athletes Already Have Advantages & Shouldn't Be Paid

1) At what school did the author teach a class in Advanced Reporting?
2) Fill in the blanks. The author believes that college is a ________________. It is ________________, not bestowed.
3) How much does it cost to go to Duke?
4) Sports Illustrated suggests that one way to pay football & basketball players is to do what to other sports?
5) Bob Knight believes the best argument against paying players is what?

-In addition to reading the above articles & answering the discussion questions, you need to come to class on Monday with 2 definitive reasons for & 2 definitive reasons against paying college athletes.  These should be opinions with facts to back up your reasons.

WEDNESDAY 10/10

MK201
TODAY:
-No new discussion questions were due.
-We almost finished our discussion of Chapter 3.  We discussed the 4 basic kinds of competitive strategies, competitor analysis, competitive rivals, & competitive barriers.

HOMEWORK:
-Nick Lacroix will bring in a current event for us to discuss.
-Answer the following Chapter 4 Discussion Questions:
5) Explain each of the criteria for "good" market segments:
A) Homogeneous within
B) Heterogeneous between
C) Substantial
D) Operational
6) State & explain the 3 basic ways to develop market-oriented strategies in a broad product market.

GLE101
TODAY:
-No homework due.
-You went to a career day presentation.

HOMEWORK:
-Nothing is due on Friday, but we will be meeting in the classroom.

IC212
TODAY:
-Drucker Chapter 4 discussion questions 1-6 were due.
-We continued our discussion of Chapter 3.  Our discussion focused on systematic abandonment.

HOMEWORK:
-Calvin Graves will bring in a current event for us to discuss.
-Answer the following Drucker Chapter 4 Discussion Questions:
7) What 2 things make collaboration tick day to day and move in step with shortened windows of opportunity? 
8) In October 2001, Ericsson entered into a joint venture with Sony to develop & market what?

SR201
TODAY:
-No new discussion questions were due.
-You took Quiz #5.
-We finished our discussion of Chapter 1 by discussing the 5 ethical maxims that the sport manager can use when making a decision.

HOMEWORK:
-Nathan Gonelli will bring in a current event for us to discuss.
-Answer the following Chapter 2 Discussion Questions:
9) Your attitude toward work can be referred to as what?
10) What is one of the most important competencies of a good sport manager?
11) A good practice to follow is to send your thanks within how many hours of a social or business contact or event?
12) A survey of more than 400 US-based organizations & employers revealed that it is critical for new job entrants to possess what?
13) According to the survey, what were the 3 highest rated applied skills needed by entrants into today's workforce? 
14) According to the survey, was identified as the skill that will increase in importance over the coming years?

FRIDAY 10/05

MK201
TODAY:
-Chapter 4 discussion questions 1-4 were due.
-You took Quiz #5.
-You filled out a Plus/Delta chart to assess the first 1/3 of the semester.
-We continued our discussion of Chapter 3.  Our discussion focused on the SMART approach to setting marketing objectives.

HOMEWORK:
-Nick Lacroix will bring in a current event for us to discuss next Friday.
-No new discussion questions will be due next Wednesday.  Enjoy the break!

GLE101
TODAY:
-Blog Post #2 was due.
-We met in the cafe for our Friday breakfast discussion.

HOMEWORK:
-Robert McGloughlin will bring in a current event for us to discuss next Wednesday.
-Nothing else is due next Wednesday.  Enjoy the break!

IC212
TODAY:
-No new discussion questions were due.
-You took Quiz #5.
-You filled out a Plus/Delta chart to assess the first 1/3 of the semester.
-We continued our discussion of Drucker Chapter 3 by discussing Starbucks problems and how Nike is innovative.

HOMEWORK:
-Calvin Graves will bring in a current event for us to discuss next Friday.
-The Drucker Chapter 4 discussion questions that were assigned on Wednesday will be due next Wednesday.

SR201
TODAY:
-Chapter 2 discussion questions 1-6 were due.
-You filled out a Plus/Delta chart to assess the first 1/3 of the semester.
-We continued our discussion of Chapter 1.  Our discussion focused on the 4 unique aspects of sport management, principled decision making, & ethical decision making.

HOMEWORK:
-Nathan Gonelli will bring in a current event for us to discuss next Friday.
-No new discussion questions.  Enjoy the break!

WEDNESDAY 10/03

MK201
TODAY:
-Chapter 3 discussion questions 7-12 were due.
-We began a discussion of Chapter 3.  Our discussion focused on the marketing environment & mission statements.

HOMEWORK:
-Erik Kelly will bring in a current event for us to discuss.
-Answer the following Chapter 4 Discussion Questions:
1) What is the difference between a generic market & a product-market?
2) What are the product-market "names?"
3) What is the 2-step process of market segmentation?
4) Define "market segment."  

GLE101
TODAY:
-No new discussion questions due.
-We finished our discussion of Unit 1: The Sociology of Sport.

HOMEWORK:
-Robert McGloughlin will bring in a current event for us to discuss next Wednesday.
-Blog Post #2 is due on Friday.
-I forgot to hand out notecards for you to answer the Friday breakfast discussion questions.  You can either write it on notebook paper or type it & print it.  The discussion topic is: Name 2 movies (1 from 2000-present & 1 from before 2000) that you could watch over & over again for the rest of your life.  Why?

IC212
TODAY:
-No new discussion questions were due.
-We began a discussion of Drucker Chapter 3 by discussing innovation & why according to Drucker Starbucks exemplifies true innovation.

HOMEWORK:
-Anne Fyffe will bring in a current event for us to discuss.
-Answer the following Drucker Chapter 4 discussion questions for next Wednesday:
1)  Drucker believed that to give your customers what they need, you must follow what 2 rules?
2) How many Americans have multiple sclerosis?
3) What fat & protein compound wrapped around axons does MS attack?
4) What model did the Myelin Repair Foundation adopt in order to try to find a cure for MS?
5) What is Dell's collaboration business model?
6) What is Toshiba's collaborative business model?

SR201
TODAY:
-Chapter 1 discussion questions 8 & 9 were due.
-We continued our discussion of Chapter 1.  Our discussion focused on the sport industry segment models.

HOMEWORK:
-Harrison Durfee will bring in a current event for us to discuss.
-Answer the following Chapter 2 Discussion Questions:
1) What 2 governing bodies served as sport management program curricula approval agencies from 1993-2008?
2) In 2008 what governing body became the accrediting body for sport management curricula?
3) Keeping up with what in your field is essential to your academic preparation?
4) What are an important part of professional preparation because they provide valuable skill practice & opportunities for leadership & development?
5) NACE's Job Outlook 2009 found that more than 3/4's of employers prefer to hire new college graduates that have what?
6) Define "field experience."
7) Studies on the initial impression that people make show that:
A) What % of that impression is based on what a person says?
B) What % is based on how he/she says it?
C) What % is based on what the other person sees?
8) Define "etiquette."

MONDAY 10/01

MK201
TODAY:
-Chapter 3 discussion questions 1-6 were due.
-You took Quiz #4.
-We finished our discussion of Chapter 2 by discussing the type of opportunities available for marketers to pursue.

HOMEWORK:
-Colton Ham will bring in a current event for us to discuss.
-Answer the following Chapter 3 Discussion Questions:
7)  What is the application of science to convert an economy's resources to output?
8) What are the 2 ways that technology affects marketing?
9) What invention changed marketing because it suddenly made it possible for a sponsor to broadcast a brief but vivid message to millions of people at the same time?
10) More than what % of women work outside the home?
11) The US population will grow by about what % between 2010 & 2025?
12) What is the idea that it's important to meet present needs without compromising the ability of future generations to meet their own needs?

GLE101
TODAY:
-Textbook Chapter 1 discussion questions were due.
-We continued our discussion of Unit 1.  Our discussion focused on BIRGing & CORFing and deep fans.

HOMEWORK:
-Cody will bring in a current event for us to discuss on Wednesday.
-No new discussion questions due on Wednesday.
-The topic for Blog Post #2 that is due by Friday is: What word do you hope most people use to describe you?  Why would you want it to be that word?

IC212
TODAY:
-Drucker Chapter 3 discussion questions 5-13 were due.
-Your took Quiz #4.
-We finished our discussion of Drucker Chapter 2 by discussing The Product Diffusion Curve.

HOMEWORK:
-Danielle Dominque will bring in a current event for us to discuss.
-No new discussion questions.

SR201
TODAY:
-Chapter 1 discussion questions 1-7 were due.
-You took Quiz #4.
-We began a discussion of Chapter 1 by taking a look at the difference between sport & sports.

HOMEWORK:
-Spence Damon will bring in a current event for us to discuss.
-Answer the following Chapter 1 Discussion Questions:
8) What decision making principle is based on the 6 pillars of character?
9) What are the 6 pillars of character?