IC212
TODAY:
-Quiz #1 due.
-Drucker Chapter 2 discussion questions due.
-You took Quiz #2.
-We finished our discussion of Chapter 1 and began a discussion of Chapter 2. We will finish Chapter 2 at the beginning of class on Monday and then move into Chapter 3.
HOMEWORK:
-Matt will be bringing in a current event for us to discuss on Monday.
-Read Drucker Chapter 3 & answer the following Discussion Questions:
1) Why does Starbucks exemplify what Drucker considered to be true innovation?
2) What are Drucker's 4 basic questions about innovation?
3) Pick a company that you think is innovative (other than Apple). Why do you consider the company innovative? What are the company's strengths?
4) What is systematic abandonment?
5) How do the companies, Kimberly-Clark & Peapod, exemplify Drucker's concept of systematic abandonment?
6) What are Drucker's 7 key sources of opportunities?
Thursday, June 2, 2011
Wednesday, June 1, 2011
WEDNESDAY 6/1
IC212
TODAY:
-Drucker Chapter 1 discussion questions due.
-First off, excellent discussion today. If this keeps up, the 4 weeks will fly by!
-Because we ran out of time today, we did not finish our discussion of Chapter 1 nor did we take our first quiz. We will finish Chapter 1 at the beginning of class tomorrow, and as for the quiz I gave it to you as a take home. Please complete it tonight & bring it tomorrow. The Chapter 1 PowerPoint is posted on CampusWeb so feel free to use it to find some of the answers.
HOMEWORK:
-Bianca is bringing in a current event to talk about.
-Complete Quiz 1. You need to hand it in at the beginning of class tomorrow to receive any credit.
-Read Drucker Chapter 2 & answer the following Discussion Questions:
1) What does the author mean by "the customer is in the driver's seat?"
2) In your opinion, what company does a great job at satisfying its customers needs?
3) What is Medtronic? The author states that Medtronic is a company that personifies Drucker's ideal of customer focus. How?
4) What are the 4 Drucker questions that a company should answer when connecting with its customer?
5) Drucker says that "there is never only one customer." What does he mean? How do the Girl Scouts of America fit into this?
6) Pick a company and identify its core customer demographic (who accounts for a majority of the company's sales?) Then identify a secondary customer market.
7) What is the online payment business owned by eBay? What is the Internet phone service owned by eBay?
8) Why is it important/helpful for organizations to identify noncustomers?
9) How did Apple figure out that its customers wanted a car charger for the iPod?
TODAY:
-Drucker Chapter 1 discussion questions due.
-First off, excellent discussion today. If this keeps up, the 4 weeks will fly by!
-Because we ran out of time today, we did not finish our discussion of Chapter 1 nor did we take our first quiz. We will finish Chapter 1 at the beginning of class tomorrow, and as for the quiz I gave it to you as a take home. Please complete it tonight & bring it tomorrow. The Chapter 1 PowerPoint is posted on CampusWeb so feel free to use it to find some of the answers.
HOMEWORK:
-Bianca is bringing in a current event to talk about.
-Complete Quiz 1. You need to hand it in at the beginning of class tomorrow to receive any credit.
-Read Drucker Chapter 2 & answer the following Discussion Questions:
1) What does the author mean by "the customer is in the driver's seat?"
2) In your opinion, what company does a great job at satisfying its customers needs?
3) What is Medtronic? The author states that Medtronic is a company that personifies Drucker's ideal of customer focus. How?
4) What are the 4 Drucker questions that a company should answer when connecting with its customer?
5) Drucker says that "there is never only one customer." What does he mean? How do the Girl Scouts of America fit into this?
6) Pick a company and identify its core customer demographic (who accounts for a majority of the company's sales?) Then identify a secondary customer market.
7) What is the online payment business owned by eBay? What is the Internet phone service owned by eBay?
8) Why is it important/helpful for organizations to identify noncustomers?
9) How did Apple figure out that its customers wanted a car charger for the iPod?
Tuesday, May 31, 2011
TUESDAY 5/31
IC212
TODAY:
-It was nice meeting all of you today. I am looking forward to a fun, and short 4 week semester.
-I handed out the course syllabus. It is also posted on CampusWeb.
-We spent the class period going through personal introductions to get to know one another. I went over expectations for the next 4 weeks.
HOMEWORK:
-Read through the syllabus and come to class tomorrow with any questions that you may have.
-Read Drucker Chapter 1 & answer the following Discussion Questions:
1) In your opinion, what organization is successful? In your opinion, what makes the organization successful?
2) In your own words (do not look in a dictionary) define "management."
3) In your opinion why has management evolved in the US?
4) What is the Silent Revolution?
5) Summarize what happened during each of the 5 fronts of the Silent Revolution.
6) What are the 3 fastest-growing consumer purchases today?
7) Home Depot passed all its logistics issues off to what company?
8) What innovative group in northern California is trying to find a cure for multiple sclerosis?
9) In Druker's opinion, how did the Americans win the Gulf War in 1991? In his opinion, how will the war on terrorism be won?
10) What does the author mean when she states, "in the 21st century, businesses exist in a Lego world?"
TODAY:
-It was nice meeting all of you today. I am looking forward to a fun, and short 4 week semester.
-I handed out the course syllabus. It is also posted on CampusWeb.
-We spent the class period going through personal introductions to get to know one another. I went over expectations for the next 4 weeks.
HOMEWORK:
-Read through the syllabus and come to class tomorrow with any questions that you may have.
-Read Drucker Chapter 1 & answer the following Discussion Questions:
1) In your opinion, what organization is successful? In your opinion, what makes the organization successful?
2) In your own words (do not look in a dictionary) define "management."
3) In your opinion why has management evolved in the US?
4) What is the Silent Revolution?
5) Summarize what happened during each of the 5 fronts of the Silent Revolution.
6) What are the 3 fastest-growing consumer purchases today?
7) Home Depot passed all its logistics issues off to what company?
8) What innovative group in northern California is trying to find a cure for multiple sclerosis?
9) In Druker's opinion, how did the Americans win the Gulf War in 1991? In his opinion, how will the war on terrorism be won?
10) What does the author mean when she states, "in the 21st century, businesses exist in a Lego world?"
Friday, April 29, 2011
FRIDAY 4/29
SR201
TODAY:
-Chapter 14 & Murderball discussion questions due.
-Quiz #9.
-We discussed Murderball & Chapter 14.
HOMEWORK:
-Review the study guide for our review session on Monday.
MN371
TODAY:
-Chapter 16 discussion questions due.
-We discussed Chapter 16.
HOMEWORK:
-The group project Business Plan is due at 9:00AM on Monday. Don't be late!
SR338
TODAY:
-The first group presented today.
HOMEWORK:
-Review the study guide for our review session on Monday.
SR368
TODAY:
-Chapter 15 Part B discussion questions due.
-Course evaluations.
-I handed out Quiz 9.
HOMEWORK:
-Quiz 9 is a take home and is due in class on Monday.
-Exam #2 is Monday.
TODAY:
-Chapter 14 & Murderball discussion questions due.
-Quiz #9.
-We discussed Murderball & Chapter 14.
HOMEWORK:
-Review the study guide for our review session on Monday.
MN371
TODAY:
-Chapter 16 discussion questions due.
-We discussed Chapter 16.
HOMEWORK:
-The group project Business Plan is due at 9:00AM on Monday. Don't be late!
SR338
TODAY:
-The first group presented today.
HOMEWORK:
-Review the study guide for our review session on Monday.
SR368
TODAY:
-Chapter 15 Part B discussion questions due.
-Course evaluations.
-I handed out Quiz 9.
HOMEWORK:
-Quiz 9 is a take home and is due in class on Monday.
-Exam #2 is Monday.
THURSDAY 4/28
IC212
TODAY:
-The Corporation Chapter 5 discussion questions due.
-Quiz #9.
-We finished our discussion of Chapter 5.
HOMEWORK:
-Look over the study guide for Tuesday's review session.
STUDY GUIDE:
Chapter 1
-Define: corporation, jobbers, south sea company, bubble act, deregulation, corporate social responsibility, shareholder, stakeholder, new capitalism, sustainable development.
-Industrialization in America involved what 3 important developments?
-By 1900 what 3 cities had a population over 1 million?
-What 2 states sought to attract corporations by getting rid of unpopular restrictions?
-What Constitutional amendment helped corporation gain rights as a "person?"
-What are the 3 P's that CSR honors?
-What corporation believed that capitalism would not survive unless equality & cooperation existed between workers & capitalists?
Chapter 2
-Define: profit maximization, profit motive, capitalism with a conscience, brand loyalty, psychopathic.
-How does The Body Shop & Pfizer utilize capitalism with a conscience?
-What was the judgment in Dodge v. Ford?
Chapter 3
-Define: externality, cost-benefit analysis, ethics, morality, utilitarianism
-What entities are affected by externalities?
-Explain Anderson v. General Motors.
-Who is being exploited in the "science of exploitation?"
Chapter 4
-Define: consumerism, materialism (business).
-In America's economy, who holds the most power? What powers do they hold?
-What reasons for attending college were given by students pre-1990's?
-I will give you the 4 myths of CSR. Be able to explain why each is a myth?
Chapter 5
-Define: marketing, nag factor, opportunity in devastation
-What are the 3 main purposes of marketing?
-The true essence of marketing is the ability to persuade the customer into doing what 2 things?
-What 2 ways do kids nag their parents?
-What areas of devastation do companies prey on children?
-Be able to explain the 4 types of parents.
TODAY:
-The Corporation Chapter 5 discussion questions due.
-Quiz #9.
-We finished our discussion of Chapter 5.
HOMEWORK:
-Look over the study guide for Tuesday's review session.
STUDY GUIDE:
Chapter 1
-Define: corporation, jobbers, south sea company, bubble act, deregulation, corporate social responsibility, shareholder, stakeholder, new capitalism, sustainable development.
-Industrialization in America involved what 3 important developments?
-By 1900 what 3 cities had a population over 1 million?
-What 2 states sought to attract corporations by getting rid of unpopular restrictions?
-What Constitutional amendment helped corporation gain rights as a "person?"
-What are the 3 P's that CSR honors?
-What corporation believed that capitalism would not survive unless equality & cooperation existed between workers & capitalists?
Chapter 2
-Define: profit maximization, profit motive, capitalism with a conscience, brand loyalty, psychopathic.
-How does The Body Shop & Pfizer utilize capitalism with a conscience?
-What was the judgment in Dodge v. Ford?
Chapter 3
-Define: externality, cost-benefit analysis, ethics, morality, utilitarianism
-What entities are affected by externalities?
-Explain Anderson v. General Motors.
-Who is being exploited in the "science of exploitation?"
Chapter 4
-Define: consumerism, materialism (business).
-In America's economy, who holds the most power? What powers do they hold?
-What reasons for attending college were given by students pre-1990's?
-I will give you the 4 myths of CSR. Be able to explain why each is a myth?
Chapter 5
-Define: marketing, nag factor, opportunity in devastation
-What are the 3 main purposes of marketing?
-The true essence of marketing is the ability to persuade the customer into doing what 2 things?
-What 2 ways do kids nag their parents?
-What areas of devastation do companies prey on children?
-Be able to explain the 4 types of parents.
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