MK201
TODAY:
-No new discussion questions were due.
-We finished our discussion of Chapter 4. Our discussion focused on the difference between a generic market & a product-market, and market segmentation.
HOMEWORK:
-Jared Maloney will bring in a current event for us to discuss.
-Answer the following Chapter 5 Discussion Questions:
1) Read the Apple case on pages 112 & 113 and answer questions A-I.
A) In the late 1970's what was the popular device for on-the-go music loves to play tapes of their favorite music?
B) What was the first MP3 player?
C) What slowed down the initial adoption of MP3 players?
D) How did Apple's iPod change the attitude of the MP3 market?
E) How did Apple promote iPod versions to appeal to different market segments?
F) How did the iPhone change consumers views of the benefits of cell phones playing music?
G) Why did many early adopters of the iPhone feel betrayed by Apple?
H) How did Apple respond to the customers who felt betrayed?
I) Because consumer attitudes & preferences can change quickly in technology markets, what will Apple have to do to build on its successes?
2) What does the economic-buyer theory say?
3) What are the 5 economic needs stated on page 115?
4) What is discretionary income?
5) What is the difference between needs & wants?
6) What are the 4 levels of consumer needs that are based on Maslow's hierarchy of needs?
7) What is the difference between attitude, beliefs, and expectation?
GLE101
TODAY:
-Nothing new was due today.
-We began a discussion of Unit 2: Sports & Education.
HOMEWORK:
-Emily McKenna will bring in a current event for us to discuss.
-No new discussion questions.
-Blog Post #3 is due Friday. Read chapter 1 in Mindset and answer the following:
Which mindset are you (fixed or growth)? Why?
IC212
TODAY:
-No new discussion questions were due.
-We finished our discussion of Drucker Chapter 3. Our discussion focused on the 4 categories of ownership.
-We did a small group survival exercise to introduce Chapter 4.
HOMEWORK:
-Brittany Lew will bring in a current event for us to discuss.
-No new discussion questions.
SR201
TODAY:
-The discussion questions for the 2 NCAA athletes & pay articles were due.
-You took Quiz #6.
-We debated the topic: Should NCAA athletes be paid? I was pretty pleased with how this went.
HOMEWORK:
-Bryana Harron will bring in a current event for us to discuss.
-Answer the following Chapter 4 Discussion Questions
1) Define the term "organization."
2) What are the 3 types of sport organizations? Be able to explain each.
3) Define the term "environment."
4) What is the difference between the general environment & the specific environment?
5) What is the difference between effectiveness & efficiency?
6) What is organizational structure?
7) What are the 3 major dimensions of structure?
Monday, October 15, 2012
Friday, October 12, 2012
FRIDAY 10/12
MK201
TODAY:
-Chapter 4 discussion questions 5 & 6 were due.
-You took Quiz #6.
-We finished our discussion of Chapter 3 & began a discussion of Chapter 4 by discussing markets.
HOMEWORK:
-Devin Makowski will bring in a current event for us to discuss.
-No new discussion questions.
GLE101
TODAY:
-No homework due.
-You filled out a Plus/Delta Chart assessing the first 1/3 of the semester.
-We discussed the pros & cons of your first month and a half as a student here at FPU.
HOMEWORK:
-Robert McGloughlin will bring in a current event for us to discuss.
-Make sure you have completed the Chapter 1 discussion questions that were assigned on 9/24.
-Answer the following Chapter 5 discussion questions:
1) State 5 benefits of organized sports programs for children.
2) State 5 potential negative aspects of organized sports programs for children.
IC212
TODAY:
-Drucker Chapter 4 discussion questions 7 & 8 were due.
-You took Quiz #6.
-We discussed the 7 key sources of opportunities from Chapter 3.
HOMEWORK:
-Davante Jones will bring in a current event for us to discuss.
-No new discussion questions.
SR201
TODAY:
-Discussions have been pretty poor the last couple classes. Also, way too many side conversations by the guys in the back corner. I'm open to suggestions if you think the material or my presentation of the material is too boring.
-Chapter 2 discussion questions 9-14 were due.
-I discussed Chapter 2.
HOMEWORK:
-Bryana Harron will bring in a current event for us to discuss at the beginning of next Wednesday's (not Monday's) class.
-Read the following articles and answer the accompanying discussion questions.
Let's Start Paying College Athletes
1) Who is the president of the NCAA?
2) The NCAA board of directors agreed to make it permissible for Division I schools to pay their athletes a stipend for how much money?
3) Some studies estimate that most scholarships fall how much short of the full cost of attending college annually?
4) College football and men's basketball generate more than how much money in annual revenue?
5) Turner Broadcasting & CBS signed a 14 year deal worth how much money for the television rights to March madness?
6) The NCAA takes in nearly how much money each year in revenue?
7) Do you agree/disagree with the 5 elements of the author's plan?
8) Why did some former Division I football & basketball players class-action antitrust lawsuit against the NCAA?
9) Why is the O'Bannon case called the "O'Bannon case?"
College Athletes Already Have Advantages & Shouldn't Be Paid
1) At what school did the author teach a class in Advanced Reporting?
2) Fill in the blanks. The author believes that college is a ________________. It is ________________, not bestowed.
3) How much does it cost to go to Duke?
4) Sports Illustrated suggests that one way to pay football & basketball players is to do what to other sports?
5) Bob Knight believes the best argument against paying players is what?
-In addition to reading the above articles & answering the discussion questions, you need to come to class on Monday with 2 definitive reasons for & 2 definitive reasons against paying college athletes. These should be opinions with facts to back up your reasons.
TODAY:
-Chapter 4 discussion questions 5 & 6 were due.
-You took Quiz #6.
-We finished our discussion of Chapter 3 & began a discussion of Chapter 4 by discussing markets.
HOMEWORK:
-Devin Makowski will bring in a current event for us to discuss.
-No new discussion questions.
GLE101
TODAY:
-No homework due.
-You filled out a Plus/Delta Chart assessing the first 1/3 of the semester.
-We discussed the pros & cons of your first month and a half as a student here at FPU.
HOMEWORK:
-Robert McGloughlin will bring in a current event for us to discuss.
-Make sure you have completed the Chapter 1 discussion questions that were assigned on 9/24.
-Answer the following Chapter 5 discussion questions:
1) State 5 benefits of organized sports programs for children.
2) State 5 potential negative aspects of organized sports programs for children.
IC212
TODAY:
-Drucker Chapter 4 discussion questions 7 & 8 were due.
-You took Quiz #6.
-We discussed the 7 key sources of opportunities from Chapter 3.
HOMEWORK:
-Davante Jones will bring in a current event for us to discuss.
-No new discussion questions.
SR201
TODAY:
-Discussions have been pretty poor the last couple classes. Also, way too many side conversations by the guys in the back corner. I'm open to suggestions if you think the material or my presentation of the material is too boring.
-Chapter 2 discussion questions 9-14 were due.
-I discussed Chapter 2.
HOMEWORK:
-Bryana Harron will bring in a current event for us to discuss at the beginning of next Wednesday's (not Monday's) class.
-Read the following articles and answer the accompanying discussion questions.
Let's Start Paying College Athletes
1) Who is the president of the NCAA?
2) The NCAA board of directors agreed to make it permissible for Division I schools to pay their athletes a stipend for how much money?
3) Some studies estimate that most scholarships fall how much short of the full cost of attending college annually?
4) College football and men's basketball generate more than how much money in annual revenue?
5) Turner Broadcasting & CBS signed a 14 year deal worth how much money for the television rights to March madness?
6) The NCAA takes in nearly how much money each year in revenue?
7) Do you agree/disagree with the 5 elements of the author's plan?
8) Why did some former Division I football & basketball players class-action antitrust lawsuit against the NCAA?
9) Why is the O'Bannon case called the "O'Bannon case?"
College Athletes Already Have Advantages & Shouldn't Be Paid
1) At what school did the author teach a class in Advanced Reporting?
2) Fill in the blanks. The author believes that college is a ________________. It is ________________, not bestowed.
3) How much does it cost to go to Duke?
4) Sports Illustrated suggests that one way to pay football & basketball players is to do what to other sports?
5) Bob Knight believes the best argument against paying players is what?
-In addition to reading the above articles & answering the discussion questions, you need to come to class on Monday with 2 definitive reasons for & 2 definitive reasons against paying college athletes. These should be opinions with facts to back up your reasons.
Wednesday, October 10, 2012
WEDNESDAY 10/10
MK201
TODAY:
-No new discussion questions were due.
-We almost finished our discussion of Chapter 3. We discussed the 4 basic kinds of competitive strategies, competitor analysis, competitive rivals, & competitive barriers.
HOMEWORK:
-Nick Lacroix will bring in a current event for us to discuss.
-Answer the following Chapter 4 Discussion Questions:
5) Explain each of the criteria for "good" market segments:
A) Homogeneous within
B) Heterogeneous between
C) Substantial
D) Operational
6) State & explain the 3 basic ways to develop market-oriented strategies in a broad product market.
GLE101
TODAY:
-No homework due.
-You went to a career day presentation.
HOMEWORK:
-Nothing is due on Friday, but we will be meeting in the classroom.
IC212
TODAY:
-Drucker Chapter 4 discussion questions 1-6 were due.
-We continued our discussion of Chapter 3. Our discussion focused on systematic abandonment.
HOMEWORK:
-Calvin Graves will bring in a current event for us to discuss.
-Answer the following Drucker Chapter 4 Discussion Questions:
7) What 2 things make collaboration tick day to day and move in step with shortened windows of opportunity?
8) In October 2001, Ericsson entered into a joint venture with Sony to develop & market what?
SR201
TODAY:
-No new discussion questions were due.
-You took Quiz #5.
-We finished our discussion of Chapter 1 by discussing the 5 ethical maxims that the sport manager can use when making a decision.
HOMEWORK:
-Nathan Gonelli will bring in a current event for us to discuss.
-Answer the following Chapter 2 Discussion Questions:
9) Your attitude toward work can be referred to as what?
10) What is one of the most important competencies of a good sport manager?
11) A good practice to follow is to send your thanks within how many hours of a social or business contact or event?
12) A survey of more than 400 US-based organizations & employers revealed that it is critical for new job entrants to possess what?
13) According to the survey, what were the 3 highest rated applied skills needed by entrants into today's workforce?
14) According to the survey, was identified as the skill that will increase in importance over the coming years?
TODAY:
-No new discussion questions were due.
-We almost finished our discussion of Chapter 3. We discussed the 4 basic kinds of competitive strategies, competitor analysis, competitive rivals, & competitive barriers.
HOMEWORK:
-Nick Lacroix will bring in a current event for us to discuss.
-Answer the following Chapter 4 Discussion Questions:
5) Explain each of the criteria for "good" market segments:
A) Homogeneous within
B) Heterogeneous between
C) Substantial
D) Operational
6) State & explain the 3 basic ways to develop market-oriented strategies in a broad product market.
GLE101
TODAY:
-No homework due.
-You went to a career day presentation.
HOMEWORK:
-Nothing is due on Friday, but we will be meeting in the classroom.
IC212
TODAY:
-Drucker Chapter 4 discussion questions 1-6 were due.
-We continued our discussion of Chapter 3. Our discussion focused on systematic abandonment.
HOMEWORK:
-Calvin Graves will bring in a current event for us to discuss.
-Answer the following Drucker Chapter 4 Discussion Questions:
7) What 2 things make collaboration tick day to day and move in step with shortened windows of opportunity?
8) In October 2001, Ericsson entered into a joint venture with Sony to develop & market what?
SR201
TODAY:
-No new discussion questions were due.
-You took Quiz #5.
-We finished our discussion of Chapter 1 by discussing the 5 ethical maxims that the sport manager can use when making a decision.
HOMEWORK:
-Nathan Gonelli will bring in a current event for us to discuss.
-Answer the following Chapter 2 Discussion Questions:
9) Your attitude toward work can be referred to as what?
10) What is one of the most important competencies of a good sport manager?
11) A good practice to follow is to send your thanks within how many hours of a social or business contact or event?
12) A survey of more than 400 US-based organizations & employers revealed that it is critical for new job entrants to possess what?
13) According to the survey, what were the 3 highest rated applied skills needed by entrants into today's workforce?
14) According to the survey, was identified as the skill that will increase in importance over the coming years?
Friday, October 5, 2012
FRIDAY 10/05
MK201
TODAY:
-Chapter 4 discussion questions 1-4 were due.
-You took Quiz #5.
-You filled out a Plus/Delta chart to assess the first 1/3 of the semester.
-We continued our discussion of Chapter 3. Our discussion focused on the SMART approach to setting marketing objectives.
HOMEWORK:
-Nick Lacroix will bring in a current event for us to discuss next Friday.
-No new discussion questions will be due next Wednesday. Enjoy the break!
GLE101
TODAY:
-Blog Post #2 was due.
-We met in the cafe for our Friday breakfast discussion.
HOMEWORK:
-Robert McGloughlin will bring in a current event for us to discuss next Wednesday.
-Nothing else is due next Wednesday. Enjoy the break!
IC212
TODAY:
-No new discussion questions were due.
-You took Quiz #5.
-You filled out a Plus/Delta chart to assess the first 1/3 of the semester.
-We continued our discussion of Drucker Chapter 3 by discussing Starbucks problems and how Nike is innovative.
HOMEWORK:
-Calvin Graves will bring in a current event for us to discuss next Friday.
-The Drucker Chapter 4 discussion questions that were assigned on Wednesday will be due next Wednesday.
SR201
TODAY:
-Chapter 2 discussion questions 1-6 were due.
-You filled out a Plus/Delta chart to assess the first 1/3 of the semester.
-We continued our discussion of Chapter 1. Our discussion focused on the 4 unique aspects of sport management, principled decision making, & ethical decision making.
HOMEWORK:
-Nathan Gonelli will bring in a current event for us to discuss next Friday.
-No new discussion questions. Enjoy the break!
TODAY:
-Chapter 4 discussion questions 1-4 were due.
-You took Quiz #5.
-You filled out a Plus/Delta chart to assess the first 1/3 of the semester.
-We continued our discussion of Chapter 3. Our discussion focused on the SMART approach to setting marketing objectives.
HOMEWORK:
-Nick Lacroix will bring in a current event for us to discuss next Friday.
-No new discussion questions will be due next Wednesday. Enjoy the break!
GLE101
TODAY:
-Blog Post #2 was due.
-We met in the cafe for our Friday breakfast discussion.
HOMEWORK:
-Robert McGloughlin will bring in a current event for us to discuss next Wednesday.
-Nothing else is due next Wednesday. Enjoy the break!
IC212
TODAY:
-No new discussion questions were due.
-You took Quiz #5.
-You filled out a Plus/Delta chart to assess the first 1/3 of the semester.
-We continued our discussion of Drucker Chapter 3 by discussing Starbucks problems and how Nike is innovative.
HOMEWORK:
-Calvin Graves will bring in a current event for us to discuss next Friday.
-The Drucker Chapter 4 discussion questions that were assigned on Wednesday will be due next Wednesday.
SR201
TODAY:
-Chapter 2 discussion questions 1-6 were due.
-You filled out a Plus/Delta chart to assess the first 1/3 of the semester.
-We continued our discussion of Chapter 1. Our discussion focused on the 4 unique aspects of sport management, principled decision making, & ethical decision making.
HOMEWORK:
-Nathan Gonelli will bring in a current event for us to discuss next Friday.
-No new discussion questions. Enjoy the break!
Wednesday, October 3, 2012
WEDNESDAY 10/03
MK201
TODAY:
-Chapter 3 discussion questions 7-12 were due.
-We began a discussion of Chapter 3. Our discussion focused on the marketing environment & mission statements.
HOMEWORK:
-Erik Kelly will bring in a current event for us to discuss.
-Answer the following Chapter 4 Discussion Questions:
1) What is the difference between a generic market & a product-market?
2) What are the product-market "names?"
3) What is the 2-step process of market segmentation?
4) Define "market segment."
GLE101
TODAY:
-No new discussion questions due.
-We finished our discussion of Unit 1: The Sociology of Sport.
HOMEWORK:
-Robert McGloughlin will bring in a current event for us to discuss next Wednesday.
-Blog Post #2 is due on Friday.
-I forgot to hand out notecards for you to answer the Friday breakfast discussion questions. You can either write it on notebook paper or type it & print it. The discussion topic is: Name 2 movies (1 from 2000-present & 1 from before 2000) that you could watch over & over again for the rest of your life. Why?
IC212
TODAY:
-No new discussion questions were due.
-We began a discussion of Drucker Chapter 3 by discussing innovation & why according to Drucker Starbucks exemplifies true innovation.
HOMEWORK:
-Anne Fyffe will bring in a current event for us to discuss.
-Answer the following Drucker Chapter 4 discussion questions for next Wednesday:
1) Drucker believed that to give your customers what they need, you must follow what 2 rules?
2) How many Americans have multiple sclerosis?
3) What fat & protein compound wrapped around axons does MS attack?
4) What model did the Myelin Repair Foundation adopt in order to try to find a cure for MS?
5) What is Dell's collaboration business model?
6) What is Toshiba's collaborative business model?
SR201
TODAY:
-Chapter 1 discussion questions 8 & 9 were due.
-We continued our discussion of Chapter 1. Our discussion focused on the sport industry segment models.
HOMEWORK:
-Harrison Durfee will bring in a current event for us to discuss.
-Answer the following Chapter 2 Discussion Questions:
1) What 2 governing bodies served as sport management program curricula approval agencies from 1993-2008?
2) In 2008 what governing body became the accrediting body for sport management curricula?
3) Keeping up with what in your field is essential to your academic preparation?
4) What are an important part of professional preparation because they provide valuable skill practice & opportunities for leadership & development?
5) NACE's Job Outlook 2009 found that more than 3/4's of employers prefer to hire new college graduates that have what?
6) Define "field experience."
7) Studies on the initial impression that people make show that:
A) What % of that impression is based on what a person says?
B) What % is based on how he/she says it?
C) What % is based on what the other person sees?
8) Define "etiquette."
TODAY:
-Chapter 3 discussion questions 7-12 were due.
-We began a discussion of Chapter 3. Our discussion focused on the marketing environment & mission statements.
HOMEWORK:
-Erik Kelly will bring in a current event for us to discuss.
-Answer the following Chapter 4 Discussion Questions:
1) What is the difference between a generic market & a product-market?
2) What are the product-market "names?"
3) What is the 2-step process of market segmentation?
4) Define "market segment."
GLE101
TODAY:
-No new discussion questions due.
-We finished our discussion of Unit 1: The Sociology of Sport.
HOMEWORK:
-Robert McGloughlin will bring in a current event for us to discuss next Wednesday.
-Blog Post #2 is due on Friday.
-I forgot to hand out notecards for you to answer the Friday breakfast discussion questions. You can either write it on notebook paper or type it & print it. The discussion topic is: Name 2 movies (1 from 2000-present & 1 from before 2000) that you could watch over & over again for the rest of your life. Why?
IC212
TODAY:
-No new discussion questions were due.
-We began a discussion of Drucker Chapter 3 by discussing innovation & why according to Drucker Starbucks exemplifies true innovation.
HOMEWORK:
-Anne Fyffe will bring in a current event for us to discuss.
-Answer the following Drucker Chapter 4 discussion questions for next Wednesday:
1) Drucker believed that to give your customers what they need, you must follow what 2 rules?
2) How many Americans have multiple sclerosis?
3) What fat & protein compound wrapped around axons does MS attack?
4) What model did the Myelin Repair Foundation adopt in order to try to find a cure for MS?
5) What is Dell's collaboration business model?
6) What is Toshiba's collaborative business model?
SR201
TODAY:
-Chapter 1 discussion questions 8 & 9 were due.
-We continued our discussion of Chapter 1. Our discussion focused on the sport industry segment models.
HOMEWORK:
-Harrison Durfee will bring in a current event for us to discuss.
-Answer the following Chapter 2 Discussion Questions:
1) What 2 governing bodies served as sport management program curricula approval agencies from 1993-2008?
2) In 2008 what governing body became the accrediting body for sport management curricula?
3) Keeping up with what in your field is essential to your academic preparation?
4) What are an important part of professional preparation because they provide valuable skill practice & opportunities for leadership & development?
5) NACE's Job Outlook 2009 found that more than 3/4's of employers prefer to hire new college graduates that have what?
6) Define "field experience."
7) Studies on the initial impression that people make show that:
A) What % of that impression is based on what a person says?
B) What % is based on how he/she says it?
C) What % is based on what the other person sees?
8) Define "etiquette."
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