TUESDAY 10/5

SR368
TODAY:
-Chapter 4 discussion questions due.
-I handed out this week's SBJ.
-We got on a random discussion about contraction in professional sports. I was right & BJ was wrong.
-We began a discussion of Chapter 4. We discussed the ADA, EEOC, ADA Amendments Act, & the Casey Martin v. PGA court case. We will finish Chapter 4 on Thursday.

HOMEWORK:
-Read the following SBJ articles from the October 4-1o issue & answer the Discussion Questions:
A) MLB Begins Ambitious Marketing Push For Postseason (Page 4)
1) What is "Beyond Baseball" & "Beyond Expectations?"
2) What MLB corporate sponsor will feature a new MLB-themed TV ad during the playoffs?
3) Why will the corporate sponsor use Mariano Rivera in the commercial?
4) What is Pepsi's "Refresh Project?"
5) What is unique about the Triple Peak Premier Jacket?

B) Cardinals Bite Into The Food Business With Rojo (Page 9)
1) What is Rojo Hospitality?
2) What is Legends Hospitality?
3) What NFL clubs run their own food operation?
4) What are the 2 primary drivers for the Cardinals creating Rojo?
5) According to industry consultant Chris Bigelow, what are the 2 greatest benefits to clubs that go in-house with food?
6) What is the name of the stadium that the Cardinal play in?
7) What s the name of the company that manages the stadium?

C) Leagues, Teams Must Give Fans New Reasons To Give Up The Sofa (Page 14)
1) Explain the issue of participatory control vs. spectatorship.
2) Why are 18-24 year olds called General What's Next?
3) Explain cumulative costs.
4) Why are fans called Prisoners of Arenas (POA's)?
5) How do teams/leagues need to change their advertising message to get fans to go to games?

SR201
TODAY:
-Chapter 3 discussion questions were due.
-I handed back and went over Exam #1.
-We finished our discussion of Chapter 2.

HOMEWORK:
-The Chapter 3 discussion questions are due on Thursday.