MONDAY 04/08

SR368
TODAY:
-Chapter 6 discussion questions 1-8 were due.
-We continued our discussion of Chapter 5 & focused on parking, merchandise, & corporate sponsorship as revenue.

HOMEWORK:
-Answer the following Chapter 6 discussion questions:
9) What are the 5 components of the ADA?
10) What does Title III of the ADA state?
11) What must anyone interested in pursuing a Title III claim prove?
12) What are public accommodations & commercial facilities?
14) Any newly constructed facility, or any facility of public accommodation occupied after what date must meet ADA guidelines?
13) How does the ADA generally define "readily achievable?"
15) What is dispersed seating?
16) What is the order of the Department of Justice's priority list for facility alterations?
17) Summarize the Anderson v. Little League Baseball, Inc. case.
18) Performing an ADA-specific facility evaluation serves what 2 purposes?

IC212
TODAY:
-The Corporation Chapter 1 discussion questions 1-7 were due.
-We finished our discussion of Drucker Chapter 7 by discussing the 4 categories of managers.

HOMEWORK:
-Dan Wilkins will bring in a current event.
-Answer the following Corporation Chapter 1 discussion questions for Friday:
8) Between 1898 & 1904, America went from having 1,800 corporations to having how many?
9) By the end of the 19th century, courts had fully transformed the corporation into a what?
10) In 1886 the Supreme Court decided that corporations should be protected by what Amendment?
11) In 1908, AT&T launched an advertising campaign, the first of its kind, that aimed at doing what?
12) What term is used to describe the trend of corporations crafting softened images of themselves with promises of good corporate citizenship & practices of better wages & working conditions?
13) What package of regulatory reforms designed to restore economic health by, among other things, curbing the powers & freedoms of corporations, did President Roosevelt create in 1934?
14) What was formed in 1973 which operated in cartel-like fashion to control the world's oil supply?
15) What was introduced in 1948 that enabled corporations to take advantage of their newfound mobility without suffering punishing financial penalties?
16) The deregulatory logic of economic globalization was deepened in 1993 with the creation of what?
17) Fill in the blank: Corporations now ______________ society, perhaps more than governments themselves do.
18) What do corporations use today to create unique & attractive personalities for themselves?

MN371
TODAY:
-Chapter 6 discussion questions 1-4 were due.
-We discussed Chapter 5 (forms of business ownership) & Chapter 6 (franchising).

HOMEWORK:
-Corbin Little will bring in a current event.
-Answer the following Chapter 8 discussion questions:
1) Define marketing.
2) What % of small business owners say that their companies do not need marketing because their products/services sell themselves?
4) Define guerrilla marketing strategies.
5) What 4 objectives should a guerrilla marketing plan accomplish?
6) Define target market.
7) What do most marketing experts contend is the greatest marketing mistake most small businesses make?
8) To be customer-driven, an effective marketing strategy must be based on what?
9) What is the vehicle for gathering the information that serves as the foundation for the marketing plan?
10) Why can't small companies afford to make marketing mistakes?
11) What are the 4 steps to successful market research?
12) Define individualized (1-to-1) marketing.
-Read BUAB Chapter 9 & answer the following Discussion Questions for Friday:
1) Define "killer app."
2) Small-business owners must constantly invest what 2 things into nurturing the birth of a killer app?
3) Define "burn rate."
4) What East Coast regional brewery was known to make a pretty wicked IPA before the brewery was gobbled up by the bug breweries?
5) When Sierra Nevada opened in the early 1980's, they created a pale ale recipe based on a West Coast variety of hop called what?
6) What is the name of the innovative beer developed by Alaskan Brewing Company?
7) What is the name of the Dogfish Head beer brewed with overly ripe local peaches & 2 types of bacteria
8) What is Ralph Lifschitz's killer app?
9) What did same name the machine that sits over their boil kettle & feeds a steady stream of hops into their IPA's?
10) What beer is Dogfish Head's best-selling beer?
11) What beer is Dogfish Head's fastest-growing style?
12) How did Mike Eufemia solve Dogfish Head's warehouse problem?
13) at is the theory that there are 2 primal principles?
14) In 2004, what Dogfish Head beer won the gold medal at the Great American Beer Festival?
15) What is the name of the Dogfish Head beer that is the strongest IPA in the world?