WEDNESDAY 04/10

SR368
TODAY:
-Chapter 6 discussion questions 9-18 were due.
-You took Quiz 10.
-We finished our discussion of Chapter 5 by looking at naming rights & broadcasting rights as facility revenue sources.

HOMEWORK:
-Read the March 25-31 SBJ article on page 11, "Chase putting the Fuse name, & its own, on the Forum," & answer the following questions:
1) The Great Western Forum is being renovated for how much money?
2) What will the arena be renamed after the renovation is completed?
3) What is Fuse?
4) What 2 teams played at the Great Western Forum from 1967-99?
5) MSG is recasting the arena as a music-only alternative to what arena in downtown Los Angeles?
6) The MLB Mother's Day program started in what year?
7) What will be added to the Rawlings' Mothers Day baseball for this season?
8) The balls will be used in every game on what date?
9) Rawlings will deliver more than how many balls to retailers in April?
-Read the March 25-31 SBJ article on page 13, "Arizona State putting gift card packs in area Costco stores," & answer the following questions:
1) Who is Arizona State's ticketing provider?
2) What is Givex?
3) What will the gift cards total value be?
4) How much will Costco sell the gift cards for?
5) How many Costco stores in Greater Phoenix will sell the gift cards?
6) Gift card buyers typically spend what % above the card's value?
7) What month does the campaign kick off?
8) In the future, the gift cards' functionality could be expanded to cover what?
9) Who is believed to be the first major college to use gift cards for buying tickets to athletic events?

IC212
TODAY:
-No new discussion questions were due.
-You took Quiz 10.
-We began a discussion of The Corporation Chapter 1 by defining what a corporation is.

HOMEWORK:
-Doug Willey will bring in a current event.
-Answer The Corporation Chapter 1 discussion questions 8-18 that were posted on Monday.

MN371
TODAY:
-Chapter 8 discussion questions 1-11 were due.
-You took Quiz 10.
-We began a discussion of Chapter 8 by discussing the difference between a brand and a company.

HOMEWORK:
-Robert Maley will bring in a current event.
-Answer the following Chapter 8 discussion questions:
12) State the 12 guerrilla marketing principles.
13) What is any commercial news covered by the media that boosts sales but for which a small company does not pay?
14) What is a marketing concept designed to draw customers into a store by creating a kaleidoscope of sights, smells, & activities to entertain?
15) What is a key customer benefit of a product/service that sets it apart from the competition?
16) More than half of Facebook users are over what age?
17) What is a frequently updated online personal journal that contains a writer's ideas on a multitude of topics?
18) Systematically creating the optimum experience for the customers every time they interact with the company is known as what?
19) What is the philosophy of producing a high quality product/service & achieving quality in every aspect of the business & its relationship with the customer?
20) What are the 4 P's of marketing?
21) As described in Figure 8.2, what are the 5 characteristics of a great product?
-Answer the BUAB Chapter 9 discussion questions that were posted on Monday.