MONDAY 12/10

MK201
TODAY:
-Chapter 16 discussion questions 1-8 were due.
-You took Quiz #14.
-We began a discussion of Chapter 16.

HOMEWORK:
-Case Studies are due on Friday at 8:00am.
-Exam #2 will be Tuesday 12/18 at 8:00am.
-Answer the following Chapter 16 Discussion Questions for Wednesday:
9)What do marketers often use to speed new products into a market & get customers to try them?
10) What type of discounts are offered to encourage customers to buy in larger amounts?
11) What type of discounts apply to purchases over a given period?
12) What type of discounts apply only to individual orders?
13) What type of discounts are offered to encourage buyers to buy earlier than present demand requires?
14) What type of discounts are reductions in price to encourage buyers to pay their bills quickly?
15) What type of discount is a list price reduction given to channel members for the job they are going to do?
16) What is a temporary discount from the list price?
17) What is setting a low price rather than relying on frequent sales, discounts, or allowances?

STUDY GUIDE:
Chapter 6
-What is a written (or electronic) description of what the firm wants to buy?
-What is a way for a supplier to document its quality procedures according to internationally recognized standards?
-All the people who participate in or influence a purchase are known as what?
-What is a formal rating of suppliers on all relevant areas of performance?
-Be able to tell the difference between the 3 different buying processes.

Chapter 7
-Procedures that develop & analyze new information about a market is known as what?
-What is an organized way of continually gathering, accessing, & analyzing information that marketing managers need to make ongoing decisions?
-Be able to tell the difference between primary & secondary data.
-The total group that marketing managers are interested in collecting information about is known as what?
-A part of the relevant population that marketing managers are interested in collecting information about is known as what?

Chapter 8
-What is the need-satisfying offering of a firm?
-A product's ability to satisfy a customer's needs or requirements is known as what?
-The efforts intended to identify the goods & services of one seller & to differentiate them from those of other sellers is known as what?
-According to Interbrand, what is the top global brand of 2012?
-According to Facebook, what is the world's most "liked" brand?
-Valued at $77.8 billion, what is the most valuable brand of 2012?
-Be able to tell the 4 groups of consumer products apart.

Chapter 10
-The path through which goods & services travel from the producer to the consumer is known as what?
-What is the difference between sorting & assorting?
-Be able to tell the 3 types of market exposure apart.
-Channels used to retrieve products that customers no longer want are known as what?

Chapter 12
-What covers all of the activities involved in the sale of products to final consumers?
-Consumers spend more than how much money a year buying goods & services from US retailers?
-What were 2012 Black Friday retail sales?
-What were 2012 Cyber Monday online retail sales?
-Be able to identify the following types of retailers:
-Single-line/Limited-line stores
-Specialty shop
-Department stores
-Mass-merchandisers
-Supercenters
-Wholesale clubs

Chapter 13
-What is the difference between advertising & publicity?
-What does AIDA stand for?
-Be able to identify the elements of the communication process.

Chapter 15
-Advertising in the US accounts for over what % of worldwide spending?
-What % of advertising expenditures is spent of television?
-Be able to tell the difference between the 2 basic types of advertising.
-Be able to tell the difference between the 3 categories of product advertising.

Chapter 16
-There will not be any questions from Chapter 16 on the exam.

FYI101
TODAY:
-Nothing new was due.
-We continued our discussion of Unit 4.

HOMEWORK:
-Blog Post #10 is due Friday. The topic is: What would be your advice to next year's freshmen about surviving their first semester at FPU?
-We will finish discussing Unit 4 on Wednesday. The quiz will be on Friday.

IC212
TODAY:
-The Corporation Chapter 5 discussion questions 1-6 were due.
-You took Quiz #14.
-We finished discussing Chapter 4.

HOMEWORK:
-No new discussion questions.
-We will review for Exam #2 on Wednesday.
-Cause Marketing paper is due on Friday.
-Exam #2 is Monday 12/17 at 10:15am.

STUDY GUIDE:
Chapter 1
-What latin word does corporation come from?
-Define: corporation, jobbers, south sea company, bubble act, regulation, CSR, new capitalism, sustainable development, branding, brand drivers
-What are the 2 main advantages to a corporation?
-What year did the English Parliament outlaw the corporation?
-Industrialization in America involved what 3 important developments?
-By 1900, what 3 American cities had a population over 1 million?
-What 2 states sought to attract corporations to their jurisdictions by getting rid of unpopular restrictions?
-What Constitutional amendment helped corporations get legal status as a "person?"
-What is the difference between a shareholder & stakeholder?

Chapter 2
-Define: cause-marketing, capitalism with a conscience, community traded
-Over how many Livestrong bracelets have been sold to date?
-How much does Yoplait donate for each lid as part of their "Save Lids To Save Lives" campaign?
-Product Red was created to support what charitable organization?
-What was the judgment in the Dodge v. Ford case?

Chapter 3
-Define: externality, cost-benefit analysis, the science of exploitation, ethics, morality, rationalize
-What entities are affected by externalities?
-GM calculated that it could save how much money per automobile if it allowed people to die in fuel-fed fires rather than alter the design of the vehicle to avoid such fires?
-What does The Golden Rule State?
-What does Utilitarianism state?
-What is the difference between objective & subjective decision making

Chapter 4
-Define: consumerism, materialism(in business),
-Pre-1990's, what were the 2 most frequent reasons for attending college given by students?
-since the 1990's, what has been the most frequent reason for attending college given by students?
-In 1933, FDR created the New Deal aimed to strengthen government's control of what?
-What American corporation provided the Nazis with tabulation machines used by them to track records in their extermination & slave-labor camps?
-What was passed by Congress in 1952 to ensure coal mine safety?
-In the mid-1970's the Supreme Court extended First Amendment constitutional protection to corporate financing of what?

Chapter 5
-Define: undercover marketing, opportunity in devastation, the nag factor
-In 2002, what company hired actors to pose as regular people in an attempt to sell its new picture phone?
-Be able to tell the 4 types of parents apart.

SR201
TODAY:
-No new discussion questions were due.
-You took Quiz #14.
-You filled out the course evaluation.

HOMEWORK:
-Brandon Urban & Katie Waitt will bring in current events for us to discuss.
-We will review for Exam #2 on Wednesday.
-Exam #2 will be on Friday.
-I will accept a hard copy of your research paper on Friday. If you do not submit it on Friday, you have until 1:00pm on Sunday 12/16 to upload it to CampusWeb.

STUDY GUIDE:
Chapter 6
-Who was the first athlete to earn $1 billion in earnings & endorsements?
-What are the 2 main factors that have affected the growth of professional sport in America?
-Most jobs associated with professional individual sports are found in what 2 areas?
-What company is the world leader in venue management?
-What company is the global leader in talent representation, collegiate marketing, & sports programming?
-Who were athletai?
-What was the first American sports team to pay its players?
-What was the first professional sport league?
-What was passed in 1961 that dramatically changed the relationship between the media & professional sports?
-Define league think.
-What professional sport league does not permit their member teams to negotiate local television contracts?

Chapter 7
-College sport as we have come to know it started with a crew race between what 2 schools?
-As a result of 2 White House conferences on college football, what was formed?
-What governing body, with an emphasis on academic achievement, is open to 4-year & upper-level 2-year colleges in the US & Canada?
-What provides public information about the spending patterns of athletics departments in terms of men's & women's programs?
-How many public Division I programs in 2010-11 generated more money in revenue than they spent in expenses?
-In 2010-11, what public Division I school generated the most revenue?
-In 2011-12, how much profit did FPU athletics teams generate?

Chapter 10
-What was the first agency dedicated to representing professional athletes?
-Who was the first professional athlete compensated for endorsing a product?

Chapter 11
-How much money did international tourism generate in 2011?
-What country attracted the most international tourists in 2011?
-What country generated the most revenue in international tourism in 2011?
-What country spent the most in international tourism expenses in 2011?
-Be able to explain the difference between the 3 main types of sport tourism.

Chapter 12
-What are the 3 main purposes of marketing?
-What 3 factors influence brand loyalty?

Chapter 14
-Street & Smith's SportsBusiness Journal's most recent estimate is that the size of the sport industry is what?
-Define economics of sport.
-Throughout the last decade, major professional sports leagues have seen their revenues increase over what % annually?
-What is the overall economic impact of the Super Bowl?

Chapter 15
-Be able to identify the types of sport facilities from examples given.

FRIDAY 12/07

MK201
TODAY:
-Chapter 15 discussion questions 1-9 were due.
-We discussed Chapter 15.

HOMEWORK:
-Answer the following Chapter 16 Discussion Questions:
1) The amount of money that is charged for something of value is known as what?
2) What is a target return objective?
3) What is a profit maximization objective?
4) What do managers satisfied with their current market share & profits sometimes adopt?
5) What is an aggressive action on one or more of the P's other than Price?
6) What price policy do most US firms use?
7) What price policy means offering the same product & quantities to different customers at different prices?
8) What tries to sell the whole market at one low price?

GLE101
TODAY:
-We had breakfast in the cafe.
-Blog Post #9 was due.
-APP Assignment #4 was due.

HOMEWORK:
-Nothing new is due. Make sure you have your IAT Test results.

IC212
TODAY:
-Chapter 4 discussion questions 4 & 5 were due.
-You took Quiz #13.
-We began a discussion of Chapter 4.

HOMEWORK:
-Answer the following Chapter 5 Discussion Questions:
1) What is the largest education management organization in the US?
2) What is the only industry that has a larger segment of the American marketplace than education?
3) Explain what the "nag factor" is?
4) Explain the 4 types of of parents.
5) What is meant by "opportunity in devastation?"
6) How do corporations use "undercover marketing?"

SR201
TODAY:
-Chapter 15 discussion questions 1-14 were due.
-We discussed Chapter 15.

HOMEWORK:
-Caroline Savasta & Michael Skilton will bring in current events for us to discuss.
-No new discussion questions!

WEDNESDAY 12/05

MK201
TODAY:
-Chapter 13 discussion questions 6-10 were due.
-You took Quiz #13.
-We discussed Chapter 13.

HOMEWORK:
-Answer the following Chapter 15 Discussion Questions:
1) About how much money was spent in US advertising in 2008?
2) Advertising in the US accounts for over what % of worldwide spending?
3) The largest share of advertising expenditures in the US goes for what? What is the %?
4) What are the 2 basic types of advertising? Explain each.
5) What kind of advertising tries to develop primary demand for a product category rather than demand for a specific brand?
6) What kind of advertising tries to develop selective demand for a specific brand?
7) What kind of advertising means making specific brand comparisons?
8) What kind of advertising tries to keep the product's name before the public?
9) What kind of advertising involves producers sharing in the cost of ads with wholesalers or retailers?

GLE101
TODAY:
-IAT Test results were due.
-We continued our discussion of Unit 4.

HOMEWORK:
-Blog Post #9 is due Friday.
-APP Assignment #4 is due Friday.
-Our breakfast discussion in the cafe will be: Realistically, what is 1 present you hope to get over the holidays?

IC212
TODAY:
-Chapter 4 discussion questions 1-3 were due.
-We finished our discussion of The Corporation Chapter 3. We learned who the upstanding, morally sound people are and who the horrible, horrible human beings are.

HOMEWORK:
-Answer the following Chapter 4 Discussion Questions:
4)What does MSHA stand for?
5) In the mid-1970's the Supreme Court extended First Amendment constitutional protection to corporate financing of what?

SR201
TODAY:
-Chapter 14 discussion questions 1-7 were due.
-You took Quiz #13.
-We discussed Chapter 14.

HOMEWORK:
-Jeremy Sanchez will bring in a current event for us to discuss.
-Answer the following Chapter 15 Discussion Questions:
1) According to Table 15.1, what are the main types of sport facilities?
2) What is the capacity of The University of Michigan's stadium?
3) What is the capacity of Penn State University's Beaver Stadium?
4)  What is the largest stadium in the world? What is its capacity?
5) Define privatization?
6) What is the facility director responsible for?
7) What is the operations manager responsible for?
8) What is the event coordinator responsible for?
9) What is the executive director responsible for?
10) What is the operations division manager responsible for?
11) What is the public relations, marketing, & hospitality division manager responsible for?
12) What is festival seating?
13) Some facilities would find it difficult to generate a profit without what sales?
14) How has the ADA had a major effect on the design of sport & entertainment venues? 
 

MONDAY 12/3

MK201
TODAY:
-Chapter 13 discussion questions 1-5 were due.
-We finished our discussion of Chapter 12.

HOMEWORK:
-Answer the following Chapter 13 Discussion Questions:
6) Define the following elements of the communication process:
A) Source
B) Receiver
C) Noise
D) Encoding
E) Decoding
F) Message Channel
7) What means using normal promotion effort to help sell the whole marketing mix to possible channel members?
8) What means getting customers to ask intermediaries for the product?
9) What shows when different groups accept ideas?
10) State the customer group that is being described.
A) Eager to try a new idea & willing to take risks.
B) Well respected by their peers & often are opinion leaders.
C) Avoid risk & wait to consider a new idea after many early adopters have tried it.
D) Cautious about new ideas.
E) Prefer to do things the way they've been done in the past & are very suspicious of new ideas.

GLE101
TODAY:
-We went to the Academic Showcase.

HOMEWORK:
-The IAT Test results are due on Wednesday.
-APP Assignment #4 is due on Friday.
-Blog Post #8 is due on Friday. The topic is: What is one thing about college that you did not expect?

IC212
TODAY:
-No new discussion questions were due.
-We began a discussion of Chapter 3. 

HOMEWORK: 
-Answer the following Chapter 4 Discussion Questions:
1) In 1933, FDR created the New Deal, aimed to strengthen government's control of what?

2) What American corporation provided the Nazis with tabulation machines used by them to track records in their extermination & slave-labor camps?

3) What was passed by Congress in 1952 to ensure coal mine safety?

SR201

TODAY:

-No new discussion questions were due.

-We continued our discussion of Chapter 12.

HOMEWORK:

-Makopa Rugabirwa will bring in a current event for us to discuss.

-Answer the following Chapter 14 Discussion Questions:

1) Street & Smith's SportsBusiness Journal's most recent estimate is that the size of the sport industry is what?

2) According to SGMA, how much did Americans spend on the purchase of sporting goods & equipment in 2007?

3) Throughout the last decade, major professional men's sports leagues have seen their revenues increase over what % annually?

4) What equation can be used to calculate the profit level for a sport organization?

5) At the turn of the century, the 30 MLB teams combined to lose how much in one season alone?

6) Define the economics of sport.

7) Define scarcity.

8) A market comprises what 2 fundamental aspects?

9) What is the overall economic impact of the Super Bowl?

10) Spending by corporate sponsors now exceeds of much in North America? Worldwide?        

FRIDAY 11/30

MK201
TODAY:
-Chapter 12 discussion questions 13-16 were due.
-You took Quiz #12.
-We began a discussion of Chapter 12.

HOMEWORK:
-Aaron Zaleznik will bring in a current event for us to discuss.
-Answer the following Chapter 13 Discussion Questions:
1) What is the difference between personal selling & mass selling?
2) Define advertising.
3) What cereal did General Mills stuff into Seattle Mariner's baseball player Jay Buhner's locker?
4)  Explain each of the 3 basic promotion objectives.
5) What does AIDA stand for?

GLE101
TODAY:
-APP Assignment #3  was due.
-Blog Post #7 was due.
-We began a discussion of Unit 4: Discrimination in Sports.

HOMEWORK:
-Take the following IAT Test and bring in you results.
1) Click here.
2) Click "demonstration."
3) Click "Go to the Demonstration Tests."
4) Click "I wish to proceed."
5) Click "Race IAT."
6) Click "Click Here to Begin."
7) Take the test & bring your results with you to class on Friday.

IC212
TODAY:
-The Corporation Chapter 3 discussion questions 6-10 were due.
-We discussed the cause marketing research paper assignment.
-You took Quiz #12.
-We finished discussing The Corporation Chapter 2.

HOMEWORK:
-No new discussion questions.

SR201
TODAY:
-Chapter 12 discussion questions 8-10 were due.
-You took Quiz #12.
-We began a discussion of Chapter 12.

HOMEWORK:
-Nicole Palermo will bring in a current event for us to discuss.
-No new discussion questions. I will assign Chapter 14 discussion questions on Monday.

WEDNESDAY 11/28

MK201
TODAY:
-Chapter 12 discussion questions 1-10 were due.
-We finished our discussion of Chapter 10.
-I handed out & discussed the case studies assignment rubric. It is also posted on CampusWeb.

HOMEWORK:
-LeShaun Young will bring in a current event for us to discuss.
-Answer the following Chapter 12 Discussion Questions:
11) What retailer pioneered the trend of focusing on single line product lines?
12) In 1997, consumers spent about how much money on the Internet?
13) By 2007 consumer spending on the Internet topped how much money?
14) Explain scrambled merchandising.
15) When the last census of retailers was published, over what % of all retail stores in the US had annual sales of less than $1 million?
16) Define wholesaling.

GLE101
TODAY:
-You took a quiz based on Unit #3.

HOMEWORK:
-APP Assignment #3 needs to be uploaded to CampusWeb by Friday.
-Blog Post #7 needs to be posted by Friday.
-We will begin a discussion of Unite 4: Inequality in Sports on Friday. Please read the following article and think about the corresponding question.
College football's diversity quietly improves among head-coaching hires
The article states:
-In 2011 46% of Divison I college football players were black, but only 19 of the 120 (16%) head coaches were black. In 2009 there were only 4.
-In 2009 26% of schools in a BCS conference had never had a black man serve as head coach of either their football or men's basketball teams. Today, that figure is 17%.
-The article ends with the statement, "that doesn't make these school racist." Then why so many black players but so few black head coaches?

IC212
TODAY:
-The Corporation Chapter 3 discussion questions 1-5 were due.
-We finished our discussion of Chapter 2.
-We discussed the Cause Marketing research paper assignment. The rubric as well as a link to APA style are on CampusWeb.

HOMEWORK:
-Answer the following Chapter 3 Discussion Questions:
6) How does the "science of exploitation" apply to Nike?
7) What happened in the 1911 Triangle Shirtwaist Factory disaster?
8) What was passed in 1938 by President Roosevelt's administration that banned sweatshops, child labor, & industrial homework?
9) What % of all apparel operations in NYC are sweatshops?
10) A US Department of Labor survey found that the overall level of compliance with the minimum wage, overtime, & child labor requirements of the Fair Labor Standards Act is what %?

SR201
TODAY:
-Chapter 12 discussion questions 1-7 were due.
-We finished our discussion of Chapter 11.
-We discussed the research paper assignment. The assignment rubric as well as a link to APA style are posted on CampusWeb.

HOMEWORK:
-Brian O'Neil will bring in a current event for us to discuss.
-Answer the following Chapter 12 Discussion Questions:
8) Effective communication practices consist of what 4 key elements?
9) State the elements of the branding process & define each.
10) Marketers should consider what 4 factors when developing a pricing strategy? 

MONDAY 11/26

MK201
TODAY:
-No new discussion questions were due.
-We continued our discussion of Chapter 10.

HOMEWORK:
-Shawn Wright will bring in a current event for us to discuss.
-Answer the following Chapter 12 Discussion Questions:
1) What covers all of the activities involved in the sale of products to final consumers?
2) Consumers spend more than how much money a year buying goods & services from US retailers?
3) About how many of new retailing ventures in the US fail during the first year?
4) Stores that specialize in certain lines of related products rather than a wide assortment are known as what?
5) What is the main advantage of limited-line retailers?
6) What is a type of conventional limited-line store that is usually small & has a distinct personality?
7) What are larger stores that are organized into many separate departments & offer many product lines?
8) What does the mass-merchandising concept state?
9) Wal-Mart & Target are examples of what kind of large, self-service stores?
10) Whose supercenters have turned into the largest food retailer in the US?

GLE101
TODAY:
-No new discussion questions were due.
-We finished watching Green Street Hooligans.
-We finished discussing Unit 3: Violence & Sports.

HOMEWORK:
-Zac Sprague will bring in a current event for us to discuss next Monday.
-Unit #3 quiz on Wednesday.
-App Assignment #3 needs to be posted on CampusWeb by Friday.
-Blog Post #7 is due by Friday. First, read Chapter 4 in Mindset. Then answer the following 2 questions: What do you consider one of your successes during your first semester in college? What do you consider one of your failures during your first semester in college?

IC212
TODAY:
-No new discussion questions were due.
-We began a discussion of The Corporation Chapter 2.
-I handed out the assignment rubric for the paper due on the last day of class.

HOMEWORK:
-Weixin Yuan will bring in a current event for us to discuss.
-Answer the following Corporation Chapter 3 Discussion Questions:
1) Explain what an externality is.
2) Why did Patricia Anerson sue General Motors?
3) GM calculated that it could save how much money per automobile if it allowed people to die in fuel-fed fires rather than alter the design of vehicle to avoid such fires?
4) The jury awarded Anderson & her children how much money in compensatory damages?
5) The jury awarded Anderson & her children how much money in punitive damages?

SR201
TODAY:
-No new discussion questions were due.
-We began a discussion of Chapter 11.
-I handed out an assignment rubric for the paper that is due on the final class.

HOMEWORK:
-Steven Niele will bring in a current event for us to discuss.
-Answer the following Chapter 12 Discussion Questions:
1) Define sport marketing.
2) What serve as road maps or game plans for an organization's marketing activities?
3) What elements make up the marketing mix?
4) What is important because it creates in people's hearts & minds a reference, a set of criteria or guidelines by which they will govern themselves?
5) What are general summary statements of expected outcomes?
6) What are the specific activities that enable the sport marketer to obtain the expected outcomes?
7) What are the 4 elements of a SWOT analysis?
 

FRIDAY 11/16

MK201
TODAY:
-Chapter 10 discussion questions 1-6 were due.
-We finished our discussion of Chapter 8 & began a discussion of Chapter 10.

HOMEWORK:
-Jacob Walkow will bring in a current event for us to discuss.
-Answer the following Chapter 10 Discussion Questions:
7) What makes a product available widely enough to satisfy a target customers' needs but not exceed them?
8) Explain the difference between intensive, selective, & exclusive distribution.
9) What is the 80/20 rule?
10) What occurs when a producer uses several competing channels to reach the same target market?
11) Channels used to retrieve products that customers no longer want are called what?
12) Define licensing?

GLE101
TODAY:
-Blog Post #6 was due.
-App Assignment #2 was due.
-We began watching Green Street Hooligans.

HOMEWORK:
-None.

IC212
TODAY:
-No new discussion questions were due.
-We continued our discussion of The Corporation Chapter 1 by looking at new capitalism, sustainable development, & branding.

HOMEWORK:
-Amy Williams will bring in a current event for us to discuss.
-Answer the following The Corporation Chapter 2 Discussion Questions:
8) What is the goal of the Kyoto Protocol?
9) Who is the world's second largest oil company & the largest single supplier of oil & gas in the US?
10) What oil-drilling site do astronauts report being able to see from space at night?
11) 80% of the world's population that lives in developing countries represents only what % of the global market for drugs?
12) What are some of the psychopathic traits used to characterize corporations?

SR201
TODAY:
-Chapter 10 discussion questions 6-9 were due.
-We discussed Chapter 10.

HOMEWORK:
-Answer the following Chapter 11 Discussion Questions:
1) Between 1004 & 1999, how many US adults traveled to take part in an organized sport event?
2) Sport tourism encompasses what 3 main types of travel & sport tourism?
3) What is the largest industry in the world & how much did it generate in 2007?
4) What is the working definition of sport tourism for Chapter 11?
5) How much money does sport & adventure travel generate annually & what % of all domestic leisure trips in the US does it constitute?
6) The variable patterns of tourist visitation throughout the year at a destination is known as what?
7) What are the 3 seasons that most destinations have?
8) Define destination image.
9) In the summer of 2001 what credit card company ran an advertising campaign that showcased the journey of 2 friends in a VW bus who visited the 30 MLB parks in the US?
10) Define psychic income.

WEDNESDAY 11/14

MK201
TODAY:
-Chapter 8 discussion questions 9-19 were due.
-We finished our discussion of Chapter 8.

HOMEWORK:
-Douglas Usseglio will bring in a current event for us to discuss.
-Answer the following Chapter 10 Discussion Questions:
1) Define discrepancy of quantity.
2) Define discrepancy of assortment.
3) What involves collecting products from many small producers?
4) What involves dividing larger quantities into smaller quantities as products get closer to the final market?
5) What is the difference between sorting & assorting?
6) What are the 2 basic types of conflict in channels of distribution?

GLE101
TODAY:
-No new discussion questions due.
-We continued our discussion of Unit 3.

HOMEWORK:
-Zachary Sprague will bring in a current event for us to discuss the Monday after Thanksgiving.
-App Assignment #2 is due Friday (CampusWeb).
-Blog Post #6 is due Friday.

IC212
TODAY:
-The Corporation Chapter 2 discussion questions 1-7 were due.
We continued our discussion of The Corporation Chapter 2.

HOMEWORK:
-Jared Taylor will bring in a current event for us to discuss.
-I will post new Chapter 2 discussion questions on Friday.

SR201
TODAY:
-Chapter 10 discussion questions 1-5 were due.
-We finished our discussion of Chapter 7.

HOMEWORK:
-James Mullaney will bring in a current event for us to discuss.
-Answer the following Chapter 10 Discussion Questions:
6) What organization is the largest independent source & distributor of sport programs in the world?
7) What are departments of companies that perform sport functions on behalf of the products & divisions of the parent company?
8) As Figure 10.2 illustrates, what 3 skills are essential for sport management & marketing agency personnel?
9) In 2009 what did NBA team owners reverse?

MONDAY 11/12

MK201
TODAY:
-Chapter 8 discussion questions 1-8 were due.
-You took Quiz #10.
-We began a discussion of Chapter 8.

HOMEWORK:
-Demitri Tracy will bring in a current even for us to discuss.
-Answer the following Chapter 8 Discussion Questions:
9) The value of a brand to its current owner or to a firm that wants to buy it is sometimes called what?
10) What spells out what kind of marks can be protected & the exact method of protecting them?
11) What is the difference between manufacturer brands & dealer brands?
12) Define packaging.
13) How can packing be important to both sellers & customers?
14) What is socially responsible packaging?
15) What are products that a customer feels are worth the time & effort to compare with competing products?
16) What are consumer products that the customer really wants & makes a special effort to find?
17) What are products that potential customers don't yet want or know they can buy?
18) What are products offering really new ideas that potential customers don't know about yet?
19) What are products that stay unsought but not unbought forever?

GLE101
TODAY:
-Chapter 7 discussion questions 1-4 were due.
-We continued our discussion of Unit 3.

HOMEWORK:
-Sarah Sheils will bring in a current event for us to discuss.
-APP Assignment #2 needs to be uploaded to CampusWeb by Friday. Log onto CampusWeb & go into the Coursework section on the left.
-Blog Post #6 is due on Friday. The topic is: What are you most looking forward to about Thanksgiving break?

IC212
TODAY:
-No new discussion questions were due.
-We continued our discussion of The Corporation Chapter 1. Our discussion stemmed from these 2 video clips:
What is a corporation?
Birth

HOMEWORK:
-Megan Shackelford will bring in a current event for us to discuss.
-Answer the following Corporation Chapter 2 Discussion Questions:
1) How did Pfizer help make the Flushing Avenue subway station safer?
2) What drug that prevents trachoma does Pfizer donate to African countries?
3) What new stage of capitalism believes that corporations could be & should be a major force for resolving environmental & social concerns in the 21st century?
4) Milton Friedman believes there is but one social responsibility for corporate executives. What does he believe they must do?
5) Why did John & Horace Dodge sue Henry Ford?
6) What court case still stands for the legal principle that managers & directors have a legal duty to put shareholders' interests above all others & no legal authority to serve any other interests?
7) What is the name of the principle that the above has come to be known as?

SR201
TODAY:
-No new discussion questions were due.
-You took Quiz #10.
-We began a discussion of Chapter 7.

HOMEWORK:
-Robert McGloughlin will bring in a current event for us to discuss.
-Answer the following Chapter 10 Discussion Questions:
1) Who was the first professional athlete compensated for endorsing a product?
2) What was the first agency dedicated to representing professional athletes?
3) What are the 4 categories that sport management & marketing agencies are classified into?
4) More than how many agencies identify themselves as sport management & marketing agencies?
5) What was the first completely dedicated sport marketing agency?

FRIDAY 11/09

MK201
TODAY:
-No new discussion questions due.
-We discussed Chapter 7 about market research.

HOMEWORK:
-Josephine Roobian will bring in a current event for us to discuss.
-Answer the following Chapter 8 Discussion Questions:
1) Read the Under Armour case on pages 190 & 191.
2) The need-satisfying offering of a firm is known as what?
3) Define quality.
4) What is branding?
5) What is the difference between a trademark & a service mark?
6) How well customers recognize & accept a company's brand is known as what?
7) Define each level of brand familiarity.

GLE101
TODAY:
-Blog past #6 was due.
-We had a roundtable discussion about what we would buy if we won the lottery.
-I handed out assignment sheets for the next 3 APP assignments.

HOMEWORK:
-Sydni Schulz will bring in a current event for us to discuss.
-Answer the following Chapter 7 Discussion Questions:
1) Define violence.
2) Define aggression.
3) What are the 4 categories of violence in sports?
4) Research shows that crowd violence at sport events is related to what 3 general factors?

IC212
TODAY:
-The Corporation Chapter 1 discussion questions 6-11 were due.
-You took Quiz #9.
-I handed back & went over Exam #1.
-We continued our discussion of The Corporation Chapter 1.

HOMEWORK:
-Jessica Rogers will bring in a current event for us to discuss.
-No new discussion questions.

SR201
TODAY:
-Chapter 7 discussion questions 7-11 were due.
-I handed back & went over Exam #1.
-We finished our discussion of Chapter 6.

HOMEWORK:
-Sean McGirr will bring in a current event for us to discuss.
-No new discussion questions.

WEDNESDAY 11/07

MK201
TODAY:
-Chapter 7 discussion questions 1-10 were due.
-You took Quiz #9.
-We discussed Exam #1.

HOMEWORK:
-Abigail Robinson will bring in a current event.
-No new discussion questions.

GLE101
TODAY:
-Reaction Paper #1 was due.
-No new discussion questions were due.
-You took a quiz.
-We continued our discussion of Unit 3.

HOMEWORK:
-Sydni Schulz will bring in a current event for us to discuss next Monday.
-Blog Post #6 is due on Friday.
-We will meet in the classroom on Friday. Our roundtable discussion topic is: If you won the lottery & money was no longer an issue, what is the first thing you would buy?

IC212
TODAY:
-The Corporation Chapter 1 discussion questions 1-5 were due. If you did not do these, please have them answered for Friday.
-We began a discussion of The Corporation Chapter 1.

HOMEWORK:
-Kayla Ricker will bring in a current event.
-Answer the following Corporation Chapter 1 Discussion Questions:
6) Why was the South Sea Company a scam from the very start?
7) What did the Bubble Act make a criminal offense?
8) What would allow those of moderate means to take shares in investments with their richer neighbors?
9) What 2 states sought to attract valuable incorporation business to their jurisdictions by jettisoning unpopular restrictions from their corporate laws?
10) What is "new capitalism?"
11) Today, what do corporations use to create unique & attractive personalities for themselves?

SR201
TODAY:
-Chapter 7 discussion questions 1-6 were due.
-You took Quiz #9.
-We continued our discussion of Chapter 6.

HOMEWORK:
-Domenick Mangano will bring in a current event for us to discuss.
-Answer the following Chapter 7 Discussion Questions:
7) What does the EADA state?
8) Who assumes oversight of numerous areas within the athletics department?
9) Who supports the AD in achieving the overall mission of the department?
10) Who are responsible for specific work groups in the athletics department?
11) What is the highest ranking female administrator involved in the management of an NCAA institution's intercollegiate athletics department? 

MONDAY 11/5

MK201
TODAY:
-Chapter 6 discussion questions 8 & 9 were due.
-We finished our discussion of Chapter 6 by looking at buying processes & sustainable purchasing.

HOMEWORK:
-Gabrielle Richard will bring in a current event for us to discuss.
-Answer the following Chapter 7 Discussion Questions:
1) Procedures that develop & analyze new information about a market is known as what?
2) An organized way of continually gathering, accessing, & analyzing information that marketing managers need to make ongoing decisions is known as what?
3) What is a marketing dashboard?
4) What are the 5 steps in the 5-step approach to marketing research?
5) What is often the most difficult step in the marketing research process?
6) What is the difference between secondary & primary data?
7) What is the difference between qualitative & quantitative research?
8) The percentage of people contacted who complete the questionnaire is known as what?
9) What is the difference between a population & a sample?
10) In what step do managers use the research results to make marketing decisions?

GLE101
TODAY:
-Chapter 6 discussion questions 1-5 were due.
-We began a discussion of Unit 3: Violence & Sports by looking at why America is so violent.

HOMEWORK:
-Jeremy Sanchez will bring in a current event for us to discuss.
-Reaction Paper #1 is due on Wednesday.
-Blog Post #6 is due on Friday. Read Chapter 2 in Mindset and answer: How do you plan to "stretch" yourself during college?

IC212
TODAY:
-You took Exam #1.

HOMEWORK:
-Jason Pranulis will bring in a current event for us to discuss.
-Answer the following Corporation Chapter 1 Discussion Questions:
1) How did the corporation become so powerful (history & evolution)?
2) What were "jobbers?"
3) How is a corporation a "person?"
4) What is "corporate social responsibility?"
5) What is the history of corporate social responsibility? 

SR201
TODAY:
-Chapter 6 discussion questions 13-20 were due.
-We continued our discussion of Chapter 6. Our discussion focused on the history of professional sports.

HOMEWORK:
-Erin Lang will bring in a current event for us to discuss.
-Answer the following Chapter 7 Discussion Questions:
1) How did college sport as we have come to know it start?
2) What Democratic presidential nominee attended the above event?
3) How was the IAAUS formed?
4) What is the largest & most influential college sport governing body on the US?
5) Of all 3 divisions, which one is the largest?
6) What governing body, with an emphasis on academic achievement,  is open to 4-year & upper-level 2-year colleges in the US & Canada? 

FRIDAY 11/2

MK201
TODAY:
-Chapter 6 discussion questions 1-7 were due.
-We began a discussion of Chapter 6 by discussing business & organizational customers.

HOMEWORK:
-Talita Pereira will bring in a current event for us to discuss.
-Answer the following Chapter 6 Discussion Questions:
8) Explain the different kinds of buying processes.
9) Answer the questions based on the "Warming Up to Sustainable Purchasing"
A) When Falconbridge Limited changed to more efficient lightbulbs, it saved almost how much per year in energy bills?
B) When the Fairmont Hotel found alternative chemicals to use in its pool, it cut costs by how much?
C) How have hotels everywhere saved millions of dollars on hot water, detergent, labor, & wear on linens?
D) Wal-Mart customers bought how many eco-friendly fluorescent lightbulbs in one year?
E) Home Depot has more than how many Eco Option products?
F) Energy firms in California are developing generators powered by what?
G) What brewery puts sustainable values in its mission statement?

GLE101
TODAY:
-Blog Post #5 was due.
-You took Quiz #1.

HOMEWORK:
-Chris Reardon will bring in a current event for us to discuss.
-We will begin a discussion of Unit 3: Violence in Sports. Answer the following discussion questions from Chapter 6:
1) Define deviance.
2) How does the absolutist approach explain deviance?
3) How does the constructionist approach explain deviance?
4) What is a sport ethic?
5) Explain the 4 general norms that form the sport ethic.

IC212
TODAY:
-We played a game to review for the Drucker exam on Monday.

HOMEWORK:
-Study!!!

SR201
TODAY:
-Chapter 6 discussion questions 1-12 were due.
-We began a discussion of Chapter 6. Out discussion focused on the popularity of professional sport.

HOMEWORK:
-Travis Landry will bring in a current event for us to discuss.
-Answer the following Chapter 6 Discussion Questions:
13) What was the first electronic medium to bring professional sport to the masses?
14) Leagues associated with professional sport need TV for what 3 reasons?
15) Define local television contracts.
16) What is the only major professional sport league that does not allow member teams to negotiate local television contracts?
17) As late as 1950, gate receipts & concessions accounted for more than what % f the revenue of professional teams?
18) How are licensing revenues generated?
19) Define sponsorship.
20) Beyond executive positions, jobs associated with professional sport teams typically fall into what 2 categories?

WEDNESDAY 10/31

HAPPY HALLOWEEN!!!

MK201
TODAY:
-You took Exam #1.

HOMEWORK:
-Anthony Peguero will bring in a current event for us to discuss.
-Chapter 6 discussion questions 1-7 that were assigned on Friday 10/19 will be due this Friday.

GLE101
TODAY:
-I postponed the quiz that we were suppose to have today until Friday so that we could discuss the spring course registration process.
-I assigned Reaction Paper #1. Here is the clip we watched. Why We Love The Game

HOMEWORK:
-We will be in the classroom on Friday to take the quiz.
-Blog Post #5 is due on Friday. The topic is: If you could meet one person (alive/dead, real/fictional) who would it be and why?

IC212
TODAY:
-Drucker Chapter 7 discussion questions 1-7 were due.
-We finished our discussion of Drucker by discussing Chapter 7.

HOMEWORK:
-Jason Pranulis will bring in a current event for us to discuss next Wednesday.
-We will review for the Drucker exam on Friday, and the exam will be next Monday.

SR201
TODAY:
-Quiz #8 was due.
-You took Exam #1.

HOMEWORK:
-Brandon Knight will bring in a current event for us to discuss.
-Answer the following Chapter 6 Discussion Questions:
1)  Professional sport is any activity or skill for which the athlete is what?
2) Most jobs associated with professional individual sports are found where?
3) Professional sport can be traced to the Olympic Games that took place when?
4) The professional sportsmen at the above games were known as what?
5) During the mid-19th century who were the first athletes paid for their prowess?
6) What was the first team sport to employ professionals?
7) What team & in what year was the first professional baseball team?
8) What was & in what year was the first professional sport league?
9) What was founded in 1887 as an outlet for African American baseball players?
10) What was & in what year the first women's professional league?
11) Passed in 1961 what dramatically changed the relationship between the media & professional sports?
12) What 4 aspects of professional sport distinguish it from other industries?

FRIDAY 10/26

MK201
TODAY:
-No new discussion questions were due.
-You took Quiz #8.
-We played a review game for Monday's exam.

HOMEWORK:
-Study!!!

GLE101
TODAY:
-We had a good roundtable breakfast discussion in the cafeteria today.

HOMEWORK:
-Make sure your notes & homework are all complete for Monday's exam.  Units 1 & 2 PowerPoints are up on CampusWeb.

IC212
TODAY:
-No new discussion questions were due.
-You took Quiz #8.
-Our discussion of Drucker Chapter 5 was based on the employee hiring process.

HOMEWORK:
-Carizia Paulo will bring in a current event for us to discuss.
-Answer the following Drucker Chapter 7 Discussion Questions:
1) Each knowledge worker must think & behave like a what?
2) What one word exemplifies Drucker's thoughts on what makes a truly great CEO?
3) According to Drucker, what 3 characteristics are unique to a CEO?
4) In the story box on page 248 Frances Hesselbein, CEO of The Girls Scouts, states that "leadership is a matter of how to be, not how to do." What does she mean?
5) How did Frank Weise, CEO of Cott Beverage, import his personality on the company when he took over? (Story box starting on page 251.)
6) How did Richard Block, president of AGI, have an impact on the actions of the company after touring the company's largest plant in Melrose Park, Illinois? (Story box on page 256.)
7) What does Drucker mean by, "Each of us is a CEO?"

DRUCKER EXAM STUDY GUIDE:

CHAPTER 1
-What are the 6 successful business attributes?
-In order, what were the 3 most profitable companies in 2011?
-What company is the leader in market share in the fast-food industry?
-What company is the leader in market share in the beer industry?
-What are Drucker's 2 main beliefs about management?
-Define management.
-What are the 6 functions of management?
-State the 4 US events & their corresponding management models that have caused a paradigm change in management.
-What type of revolutions demonstrate that in the post-silent revolution power comes from being able to translate information into action?
-What are the 3 fastest growing consumer purchases?
-What company did Home Depot pass all of its logistics off to?

CHAPTER 2
-State the 3 reasons that we discussed for why the customer is in the driver's seat today?
-Explain the Customer Satisfaction Model.
-Explain the difference between push & pull marketing.
-How does Medtronic exemplify Drucker's ideal of customer focus?
-Explain the Product Diffusion Curve.

CHAPTER 3
-Define innovation.
-Why does Starbucks exemplify what Drucker considered to be true innovation?
-Define paradigm.
-Where did the phrase "beat generation" come from?
-What was the nationwide employee training day that Starbucks held on 02/26/08 called?
-What website was created to show the research conducted in a 2008 taste test?
-What website was created by Starbucks to help them identify issues by their customers?
-Define systematic abandonment.
-Explain how Kimberly-Clark & Peapod used systematic abandonment.
-Explain Google's innovation time off.
-Drucker taught the first US business course on innovation at what university?
-What was the critical innovation that morphed Scott Lawn Care into a successful company?
-What was the first fluoride toothpaste?
-What is the name of Colgate's breakthrough product?
-Identify the different categories of space ownership.

DRUCKER 4
-State the essential elements to brainstorming groups.
-State the 4 rules to brainstorming.
-What 2 essential things make collaboration tick day to day & move in step with shortened windows of opportunity?
-Explain Myelin Repair Foundation's collaboration model.
-Explain Dell's collaboration model.

DRUCKER 5
-Explain how Alcoa put Drucker's ideas about putting people first into practice.
-Define functional fixedness.
-Define intrinsic motivation.
-State the 3 elements of intrinsic motivation.

DRUCKER 7
-State Drucker's 3 characteristics unique to a CEO.
-Identify the 4 categories of managers.

SR201
TODAY:
-No new discussion questions were due today.
-We played a review game for Monday's exam.

HOMEWORK:
-Complete Quiz #8 as a take home.  It is due on Monday.
-Study!

WEDNESDAY 10/24

MK201
TODAY:
-Chapter 6 discussion questions 1-7 were due.
-We finished our discussion of Chapter 5. Our discussion focused on the social variables that influence a consumer's decision making process.

HOMEWORK:
-Anthony Peguero will bring in a current event for us to discuss next Wednesday.
-No new discussion questions.
-We will start class off on Friday with a quiz and then we will review for Monday's exam.

GLE101
TODAY:
-Nothing new was due.
-We finished our discussion of Unit 2 by looking at the potential negative issues in organized youth sports, as well as Professor Ley's blog post about FPU athletics.

HOMEWORK:
-Claudia Oliva will bring in a current event for us to discuss next Wednesday.
-Blog Post #4 is due on Friday.
-We will have a breakfast roundtable discussion in the cafeteria on Friday. I forgot to hand out notecards, so on a piece of paper please list the top 5 songs that would make your ultimate playlist.
-Exam #1 based on Units 1 & 2 will be next Monday. You will be able to use notes and homework.

IC212
TODAY:
-No new discussion questions were due.
-We continued discussing Drucker Chapter 5. Our discussion focused on employee motivation.

HOMEWORK:
-Emily Olsen will bring in a current event for us to discuss.
-Watch the following clip by Dan Pink about motivation. The Puzzle of Motivation
-There will not be any new discussion questions due for Friday.  Instead, we will finish our discussion of Chapter 5. I will assign Chapter 7 discussion questions on Friday, & they will be due next Monday. We will discuss Chapter 7 next Monday, review for the exam next Wednesday, & then take the exam next Friday.

SR201
TODAY:
-Chapter 5 discussion questions 11-16 were due.
-We continued our discussion of Chapter 5 by discussing the similarities & differences between managers & leaders.

HOMEWORK:
-Brandon Knight will bring in a current event for us to discuss next Wednesday.
-No new discussion questions.
-We will begin class on Friday with a quiz and then review for Monday's exam. 

MONDAY 10/22

MK201
TODAY:
-No new discussion questions were due.
-We continued our discussion of Chapter 5 by discussing the psychological variables that influence a consumer's buying decision making process.

HOMEWORK:
-Andy Martinez will bring in a current event for us to discuss.
-Answer the Chapter 6 discussion questions that were posted last Friday.
-Exam #1 will be next Monday.  See the study guide below.

EXAM #1 STUDY GUIDE:
CHAPTER 1
-Define marketing & state its 3 main purposes.
-Define customer satisfaction.
-Define brand loyalty & state the 3 main factors that influence brand loyalty.
-How many times more does it cost to acquire a new customer than keep an existing customer?
-Define economic system & know the difference between a command economy & market-directed economy.
-Identify the stages in marketing evolution.
-Define target market.
-Explain the difference between demographics & psychographics.
-Define innovation.
-Define customer satisfaction.

CHAPTER 2
-Explain the difference between target marketing & mass marketing.
-State the 4 marketing mix variables.
-Explain the difference between a marketing plan & marketing program.
-Define customer equity.
-Define customer lifetime value.
-Identify the 4 types of opportunities to pursue for marketers.

CHAPTER 3
-State the 3 components of the direct environment.
-State the 4 components of the external market environment.
-State the 3 essential components of a mission statement.
-What does the acronym "SMART" stand for?
- Identify the 4 basic kinds of competitive situations.
-Define competitor analysis.
-Define competitor rivals.
-Define competitive barriers.
-Technology affects marketing in what 2 ways?

CHAPTER 4
-Explain the difference between a generic market & a product-market.
-Define market segmentation.
-State the 2 steps in market segmentation.
-Define market segment.
-State the 4 criteria that good market segments should meet.
-Identify the difference between the 3 basic ways to develop market-oriented strategies in a broad product-market.

CHAPTER 5
-Define economic buyers.
-State the stages that a consumer goes through when making a purchase.
-Define economic-buyer theory.
-Explain the difference between needs & wants.
-Define drive.
-Identify the categories of needs of the PSSP Hierarchy of Needs.
-Identify the 3 selective processes.
-Explain the difference between attitude & belief.
-Define expectation.
-What does the acronym "AIO" stand for?
-Define reference group.
-Define opinion leader.
-State the steps in the adoption process.

GLE101
TODAY:
-The article posted on last Friday by Professor Ley should have been read for today.
-We continued our discussion of Unit 2 by discussing the benefits of organized youth sports.

HOMEWORK:
-Steven Niele will bring in a current event for us to discuss.
-Blog Post #4 is due on Friday.  The topic is The Dash poem by Linda Ellis that we discussed last Friday.  When you look back at your college career 4 years from now, what do you want your dash to represent (2012-2016)?

IC212
TODAY:
-Drucker Chapter 5 discussion questions 12-22 were due.
-We began a discussion of Chapter 5 by looking at what employees should expect from their managers?

HOMEWORK:
-Seth Meyer will bring in a current event for us to discuss.
-No new discussion questions.

SR201
TODAY:
-Chapter 5 discussion questions 1-10 were due.
-We began a discussion of Chapter 5 by doing a group exercise to show the pros/cons of group decision making.

HOMEWORK:
-Steven Hathaway will bring in a current event for us to discuss.
-Exam #1 will be next Monday.  See the study guide below.
-Answer the following Chapter 5 Discussion Questions:
11) What are the 6 steps of decision making?
12) What is the difference between power & authority?
13) What is one of the most basic activities of sport industry leaders & managers?
14) After the "right" person has been hired, what is the process called whereby the individual is introduced to the operations & practices in the organization?
15) Leaders that do not value diversity usually adopt what kind of strategy?
16) What type of strategy represents a more ingrained perspective about diversity in organizational activities?

EXAM #1 STUDY GUIDE:
9/11 & SPORTS
-What are the 5 ways that sports helped in the healing process after 9/11?
-Define collective ritual.
-Define role learning.

SPORT & SOCIETY
-If I state a fact about the 10 sports figures/events that we discussed you should be able to identify which one it is attributed to.
-State the 8 basic motives that drive people to consume sports.
-Explain the difference between the terms BIRGing & CORFing & how they came about.
-What does the Social Identity Theory state?
-What is a deep fan?
-What is the #1 passion driver of NFL & MLB fans?
-Explain the different baseball fans groups.

CHAPTER 18
-State the 3 benefits of sport that we discussed.
-Define socialization.
-Define role learning.
-Define collective ritual.
-State the 3 dark sides of sport that we discussed.
-Define stacking.
-From 1972-2008 females received how much less in scholarship money that their male counterparts?
-Who was the first African American female athlete on the cover of Sports Illustrated?

CHAPTER 1
-Explain the difference between sports & sport.
-Identify the different sport industry segment models.
-State the 4 unique aspects of sport management.
-State the 6 pillars of character associated with principled decision making.
-Define ethics.
-Define morality.
-Identify the 5 ethical maxims that we discussed.

CHAPTER 2
-In 2008 what governing body became the accrediting body for sport management curricula?
-Keeping up with what in your field is essential to your academic preparation?
-What are an important part of professional preparation because they provide valuable skill practice & opportunities for leadership & development?
-NACE's Job Outlook 2009 found that more than 3/4's of employers prefer to hire new college graduates that have what?
-Define field experience.
-According to a survey of more than 400 US-based organizations & employers, what are the 3 highest rated applied skills needed by entrants into today's workforce?

CHAPTER 4
-Define organization.
-Identify the types of sport organizations.
-Define environment.
-Explain the difference between effectiveness & efficiency.
-Define organizational structure.
-What are the 3 major dimensions of structure.

CHAPTER 5
-Define organizational behavior.
-Define management.
-State the 5 functions of management.
-State the 3 categories of managerial roles.
-Define leadership.
-State the 3 classifications of managers.

FRIDAY 10/19

MK201
TODAY:
-Chapter 5 discussion questions 8-14 were due.
-You took Quiz #7.
-We continued our discussion of Chapter 5 by taking a look at how economic needs influence the consumer decision process.

HOMEWORK:
-Joshua Martin will bring in a current event for us to discuss.
-Answer the following Chapter 6 Discussion Questions for next Wednesday's class:
1) Any buyers who buy for resale or to produce other goods & services are known as what?
2) Fill in the blank. Like final consumers, organizations make purchases to satisfy ________________.
3) What is a written (or electronic) description of what the firm wants to buy?
4) What is a way for a supplier to document its quality procedures according to internationally recognized standards?
5) All the people who participate in or influence a purchase are known as what?
6) A formal rating of suppliers on all relevant areas of performance is known as what?
7) A request to buy something is known as what?

GLE101
TODAY:
-Blog Post #3 was due.
-We discussed Linda Ellis' poem "The Dash."

HOMEWORK:
-Jimmy Mullaney will bring in a current event for us to discuss.
-Read the following blog post Franklin Pierce University: Change The Name?  Do you agree/disagree with Professor Ley?  Why/why not?

IC212
TODAY:
-Drucker Chapter 5 discussion questions 1-11 were due.
-You took Quiz #7.
-We finished our discussion of Chapter 4 by discussing collaboration.

HOMEWORK:
-Gina Mazerolle will bring in a current event for us to discuss.
-Answer the following Drucker Chapter 5 Discussion Questions:
12) Fill in the blank. "A mission statement should fit on your ___________________."
13) What is FPU's mission statement?
14) What is the mission statement of your favorite organization?
15) Fill in the blanks. "Especially for knowledge workers, Drucker was a strong advocate for ________________ rather than ____________________.
16) There is no better motivation for working hard than what?
17) What did the PARC scientists refer to Xerox officials as?
18) Who is the world's largest producer of appliances?
19)  What general category of people & knowledge strategies typically involves the highest investment in knowledge?
20) What general category of people & knowledge strategies has a smaller knowledge component in its offering?
21) What general category of people & knowledge strategies is all about low price?
22) What general category of people & knowledge strategies has a high knowledge content within its offerings & needs few people to operate?
23) Was that too many questions Gina?

SR201
TODAY:
-Chapter 4 discussion questions 8-12 were due.
-You took Quiz #7.

HOMEWORK:
-Answer the following Chapter 5 Discussion Questions:
1) What is a multidisciplinary field devoted to understanding individual & group behavior, interpersonal processes, & organization dynamics?
2) Define "management."
3) Early theorists believed that the primary responsibility of managers was what?
4) What are the 5 functions of management?
5) What element is common to all processes whenever they are performed?
6) What are the 3 categories of manager roles?
7) Define "leadership."
8) What is the difference between a leader & a manger?
9) Define "managerial leadership."
10) In the hierarchy of an organization, what are the 3 classification of managers?

WEDNESDAY 10/17

MK201
TODAY:
-Chapter 5 discussion questions 1-7 were due.
-We began a discussion of Chapter 5 by taking a look at a case study of Apple & the MP3 industry.

HOMEWORK:
-Brendan Martin will bring in a current event for us to discuss.
-Answer the following Chapter 5 Discussion Questions:
8) What does "AIO" stand for?
9) What is a lifestyle analysis?
10) Singles & young couples seem to be more willing to try what kind of products & brands?
11) What are empty nesters?
12) What is a reference group?
13) What is an opinion leader?
14) What are the steps in the adoption process?

GLE101
TODAY:
-No new discussion questions were due.
-We continued our discussion of Unit 2 by looking at the socialization process.

HOMEWORK:
-We will not be meeting in the cafe on Friday.  Go to the classroom and we will continue our discussion of Unit 2.
-I forgot to ask Emily to share her current event today so she can go on Friday.
-James Mullaney will bring in a current event for us to discuss next Monday.
-Blog Post #3 is due Friday.

IC212
TODAY:
-No new discussion questions were due.
-We continued our discussion of Drucker Chapter 4. Our discussion focused on the group survival exercise that we did on Monday and the concept of brainstorming.

HOMEWORK:
-Brittany Lew will bring in a current event for us to discuss.
-Answer the following Drucker Chapter 5 Discussion Questions:
1) Fill in the blanks from the Drucker quote at the beginning of page 157. "Management is about _________. Its task is to make people capable of ___________, to make their strengths _____________ and their weaknesses ________________.
2) What 3 questions should everyone in an organization be able to answer "yes" to?
3) How did Alcoa put Drucker's ideas about putting people (employees) first into practice?
4) Between 1987 & 2000:
A) Alcoa's lost workday rate fell from 1.87 to how many days per 100 workers?
B) Productivity went up by a factor of what?
C) Quality issues fell by a factor of what?
5) By the end of 2000, Alcoa increased market value by what %?
6) In 2005 Alcoa's lost work-day rate was down to what?
7) What term did Drucker coin in the late 1950's?
8) What did Drucker use the above term to mean?
9) What is the difference between efficiency & effectiveness?
10) Today, knowledge & service workers together constitute just over what % of the US workforce?
11) What is Whole Foods method for successfully finding the right people?

SR201
TODAY:
-Chapter 4 discussion questions 1-7 were due.
-We, I mean I, attempted to begin a discussion of Chapter 4. These notes will not be posted on CampusWeb. If you were absent, you will need to get the notes from a classmate that was there, but more importantly, actually took notes.

HOMEWORK:
-For the time being we will discontinue the current events discussion at the beginning of class, so Steven Hathaway does not need to bring in a current event for Friday.
-You are responsible for whatever I would have discussed if I was not interrupted today.
-Answer the following Chapter 4 Discussion Questions:
8) According to Mintzberg, what are the 5 major parts of the organization?
9) Define "organizational culture."
10) According to Milton-Smith's analysis, how did the IOC & SOCOG violate the values espoused by the Olympic Movement?
11) Define "organizational change."
12) What are the 4 stages of growth for organizations?

MONDAY 10/15

MK201
TODAY:
-No new discussion questions were due.
-We finished our discussion of Chapter 4. Our discussion focused on the difference between a generic market & a product-market, and market segmentation.

HOMEWORK:
-Jared Maloney will bring in a current event for us to discuss.
-Answer the following Chapter 5 Discussion Questions:
1) Read the Apple case on pages 112 & 113 and answer questions A-I.
A) In the late 1970's what was the popular device for on-the-go music loves to play tapes of their favorite music?
B) What was the first MP3 player?
C) What slowed down the initial adoption of MP3 players?
D) How did Apple's iPod change the attitude of the MP3 market?
E) How did Apple promote iPod versions to appeal to different market segments?
F) How did the iPhone change consumers views of the benefits of cell phones playing music?
G) Why did many early adopters of the iPhone feel betrayed by Apple?
H) How did Apple respond to the customers who felt betrayed?
I) Because consumer attitudes & preferences can change quickly in technology markets, what will Apple have to do to build on its successes?
2) What does the economic-buyer theory say?
3) What are the 5 economic needs stated on page 115?
4) What is discretionary income?
5) What is the difference between needs & wants?
6) What are the 4 levels of consumer needs that are based on Maslow's hierarchy of needs?  
7) What is the difference between attitude, beliefs, and expectation?

GLE101
TODAY:
-Nothing new was due today.
-We began a discussion of Unit 2: Sports & Education.

HOMEWORK:
-Emily McKenna will bring in a current event for us to discuss.
-No new discussion questions.
-Blog Post #3 is due Friday.  Read chapter 1 in Mindset and answer the following:
Which mindset are you (fixed or growth)? Why?

IC212
TODAY:
-No new discussion questions were due.
-We finished our discussion of  Drucker Chapter 3. Our discussion focused on the 4 categories of ownership.
-We did a small group survival exercise to introduce Chapter 4.

HOMEWORK:
-Brittany Lew will bring in a current event for us to discuss.
-No new discussion questions.

SR201
TODAY:
-The discussion questions for the 2 NCAA athletes & pay articles were due.
-You took Quiz #6.
-We debated the topic: Should NCAA athletes be paid? I was pretty pleased with how this went.

HOMEWORK:
-Bryana Harron will bring in a current event for us to discuss.
-Answer the following Chapter 4 Discussion Questions
1) Define the term "organization."
2) What are the 3 types of sport organizations?  Be able to explain each.
3) Define the term "environment."
4) What is the difference between the general environment & the specific environment?
5) What is the difference between effectiveness & efficiency?
6) What is organizational structure?
7) What are the 3 major dimensions of structure?

FRIDAY 10/12

MK201
TODAY:
-Chapter 4 discussion questions 5 & 6 were due.
-You took Quiz #6.
-We finished our discussion of Chapter 3 & began a discussion of Chapter 4 by discussing markets.

HOMEWORK:
-Devin Makowski will bring in a current event for us to discuss.
-No new discussion questions.

GLE101
TODAY:
-No homework due.
-You filled out a Plus/Delta Chart assessing the first 1/3 of the semester.
-We discussed the pros & cons of your first month and a half as a student here at FPU.

HOMEWORK:
-Robert McGloughlin will bring in a current event for us to discuss.
-Make sure you have completed the Chapter 1 discussion questions that were assigned on 9/24.
-Answer the following Chapter 5 discussion questions:
1) State 5 benefits of organized sports programs for children.
2) State 5 potential negative aspects of organized sports programs for children.

IC212
TODAY:
-Drucker Chapter 4 discussion questions 7 & 8 were due.
-You took Quiz #6.
-We discussed the 7 key sources of opportunities from Chapter 3.

HOMEWORK:
-Davante Jones will bring in a current event for us to discuss.
-No new discussion questions.

SR201
TODAY:
-Discussions have been pretty poor the last couple classes.  Also, way too many side conversations by the guys in the back corner.  I'm open to suggestions if you think the material or my presentation of the material is too boring.
-Chapter 2 discussion questions 9-14 were due.
-I discussed Chapter 2.

HOMEWORK:
-Bryana Harron will bring in a current event for us to discuss at the beginning of next Wednesday's (not Monday's) class.
-Read the following articles and answer the accompanying discussion questions.

Let's Start Paying College Athletes

1) Who is the president of the NCAA?
2) The NCAA board of directors agreed to make it permissible for Division I schools to pay their athletes a stipend for how much money?
3) Some studies estimate that most scholarships fall how much short of the full cost of attending college annually?
4) College football and men's basketball generate more than how much money in annual revenue?
5) Turner Broadcasting & CBS signed a 14 year deal worth how much money for the television rights to March madness?
6) The NCAA takes in nearly how much money each year in revenue?
7) Do you agree/disagree with the 5 elements of the author's plan?
8) Why did some former Division I football & basketball players class-action antitrust lawsuit against the NCAA?
9) Why is the O'Bannon case called the "O'Bannon case?"

College Athletes Already Have Advantages & Shouldn't Be Paid

1) At what school did the author teach a class in Advanced Reporting?
2) Fill in the blanks. The author believes that college is a ________________. It is ________________, not bestowed.
3) How much does it cost to go to Duke?
4) Sports Illustrated suggests that one way to pay football & basketball players is to do what to other sports?
5) Bob Knight believes the best argument against paying players is what?

-In addition to reading the above articles & answering the discussion questions, you need to come to class on Monday with 2 definitive reasons for & 2 definitive reasons against paying college athletes.  These should be opinions with facts to back up your reasons.

WEDNESDAY 10/10

MK201
TODAY:
-No new discussion questions were due.
-We almost finished our discussion of Chapter 3.  We discussed the 4 basic kinds of competitive strategies, competitor analysis, competitive rivals, & competitive barriers.

HOMEWORK:
-Nick Lacroix will bring in a current event for us to discuss.
-Answer the following Chapter 4 Discussion Questions:
5) Explain each of the criteria for "good" market segments:
A) Homogeneous within
B) Heterogeneous between
C) Substantial
D) Operational
6) State & explain the 3 basic ways to develop market-oriented strategies in a broad product market.

GLE101
TODAY:
-No homework due.
-You went to a career day presentation.

HOMEWORK:
-Nothing is due on Friday, but we will be meeting in the classroom.

IC212
TODAY:
-Drucker Chapter 4 discussion questions 1-6 were due.
-We continued our discussion of Chapter 3.  Our discussion focused on systematic abandonment.

HOMEWORK:
-Calvin Graves will bring in a current event for us to discuss.
-Answer the following Drucker Chapter 4 Discussion Questions:
7) What 2 things make collaboration tick day to day and move in step with shortened windows of opportunity? 
8) In October 2001, Ericsson entered into a joint venture with Sony to develop & market what?

SR201
TODAY:
-No new discussion questions were due.
-You took Quiz #5.
-We finished our discussion of Chapter 1 by discussing the 5 ethical maxims that the sport manager can use when making a decision.

HOMEWORK:
-Nathan Gonelli will bring in a current event for us to discuss.
-Answer the following Chapter 2 Discussion Questions:
9) Your attitude toward work can be referred to as what?
10) What is one of the most important competencies of a good sport manager?
11) A good practice to follow is to send your thanks within how many hours of a social or business contact or event?
12) A survey of more than 400 US-based organizations & employers revealed that it is critical for new job entrants to possess what?
13) According to the survey, what were the 3 highest rated applied skills needed by entrants into today's workforce? 
14) According to the survey, was identified as the skill that will increase in importance over the coming years?

FRIDAY 10/05

MK201
TODAY:
-Chapter 4 discussion questions 1-4 were due.
-You took Quiz #5.
-You filled out a Plus/Delta chart to assess the first 1/3 of the semester.
-We continued our discussion of Chapter 3.  Our discussion focused on the SMART approach to setting marketing objectives.

HOMEWORK:
-Nick Lacroix will bring in a current event for us to discuss next Friday.
-No new discussion questions will be due next Wednesday.  Enjoy the break!

GLE101
TODAY:
-Blog Post #2 was due.
-We met in the cafe for our Friday breakfast discussion.

HOMEWORK:
-Robert McGloughlin will bring in a current event for us to discuss next Wednesday.
-Nothing else is due next Wednesday.  Enjoy the break!

IC212
TODAY:
-No new discussion questions were due.
-You took Quiz #5.
-You filled out a Plus/Delta chart to assess the first 1/3 of the semester.
-We continued our discussion of Drucker Chapter 3 by discussing Starbucks problems and how Nike is innovative.

HOMEWORK:
-Calvin Graves will bring in a current event for us to discuss next Friday.
-The Drucker Chapter 4 discussion questions that were assigned on Wednesday will be due next Wednesday.

SR201
TODAY:
-Chapter 2 discussion questions 1-6 were due.
-You filled out a Plus/Delta chart to assess the first 1/3 of the semester.
-We continued our discussion of Chapter 1.  Our discussion focused on the 4 unique aspects of sport management, principled decision making, & ethical decision making.

HOMEWORK:
-Nathan Gonelli will bring in a current event for us to discuss next Friday.
-No new discussion questions.  Enjoy the break!

WEDNESDAY 10/03

MK201
TODAY:
-Chapter 3 discussion questions 7-12 were due.
-We began a discussion of Chapter 3.  Our discussion focused on the marketing environment & mission statements.

HOMEWORK:
-Erik Kelly will bring in a current event for us to discuss.
-Answer the following Chapter 4 Discussion Questions:
1) What is the difference between a generic market & a product-market?
2) What are the product-market "names?"
3) What is the 2-step process of market segmentation?
4) Define "market segment."  

GLE101
TODAY:
-No new discussion questions due.
-We finished our discussion of Unit 1: The Sociology of Sport.

HOMEWORK:
-Robert McGloughlin will bring in a current event for us to discuss next Wednesday.
-Blog Post #2 is due on Friday.
-I forgot to hand out notecards for you to answer the Friday breakfast discussion questions.  You can either write it on notebook paper or type it & print it.  The discussion topic is: Name 2 movies (1 from 2000-present & 1 from before 2000) that you could watch over & over again for the rest of your life.  Why?

IC212
TODAY:
-No new discussion questions were due.
-We began a discussion of Drucker Chapter 3 by discussing innovation & why according to Drucker Starbucks exemplifies true innovation.

HOMEWORK:
-Anne Fyffe will bring in a current event for us to discuss.
-Answer the following Drucker Chapter 4 discussion questions for next Wednesday:
1)  Drucker believed that to give your customers what they need, you must follow what 2 rules?
2) How many Americans have multiple sclerosis?
3) What fat & protein compound wrapped around axons does MS attack?
4) What model did the Myelin Repair Foundation adopt in order to try to find a cure for MS?
5) What is Dell's collaboration business model?
6) What is Toshiba's collaborative business model?

SR201
TODAY:
-Chapter 1 discussion questions 8 & 9 were due.
-We continued our discussion of Chapter 1.  Our discussion focused on the sport industry segment models.

HOMEWORK:
-Harrison Durfee will bring in a current event for us to discuss.
-Answer the following Chapter 2 Discussion Questions:
1) What 2 governing bodies served as sport management program curricula approval agencies from 1993-2008?
2) In 2008 what governing body became the accrediting body for sport management curricula?
3) Keeping up with what in your field is essential to your academic preparation?
4) What are an important part of professional preparation because they provide valuable skill practice & opportunities for leadership & development?
5) NACE's Job Outlook 2009 found that more than 3/4's of employers prefer to hire new college graduates that have what?
6) Define "field experience."
7) Studies on the initial impression that people make show that:
A) What % of that impression is based on what a person says?
B) What % is based on how he/she says it?
C) What % is based on what the other person sees?
8) Define "etiquette."