Wednesday, February 13, 2013

WEDNESDAY 02/13

SR368
TODAY:
-No new discussion questions were due.
-We began a discussion of the first 2 phases of event planning (Chapter 2).

HOMEWORK:
-Caitlyn Durden will bring in a current event for us to discuss.
-No new Chapter 3 discussion questions will be assigned for Friday.
-Go to this link for this week's Sports Business Journal issue.
-Read the article "NY Super Bowl won't catch NFL out in the cold." The article begins on the cover page & continues onto page 34. Answer the following discussion questions:
1) To account for bad weather the league is considering various options that include the possibility of what?
2) It is not a typical snowstorm but rather what that concerns the league?
3) What is the date of the game?
4) What are some of the problems with playing the game on Saturday or later than on Sunday?
5) The league has held Super Bowls in cold weather climates before, but always in stadiums with what?
6) Why was the league fortunate last year in Indianapolis?
7) What organization directs NFL On Demand?
8) What broadcaster holds the rights to next year's Super Bowl?
9) What all-sports channel will be launched in August?
10) Sponsors will have to rethink their activation with fans because what won't New York City allow?

IC212
TODAY:
-Drucker Chapter 3 discussion questions 1-5 were due.
-You took Quiz #3.
-We continued our discussion of Chapter 2 by discussing the Customer Satisfaction Model and push & pull marketing strategies.

HOMEWORK:
-Colleen Colwell will bring in a current event for us to discuss.
-No new discussion questions will be assigned.

MN371
TODAY:
-No new discussion questions were due.
-We began watching the documentary "Beer Wars." We watched the first 30 minutes. You can watch the documentary here.
-I handed out discussion questions to go along with the documentary. They are posted on CampusWeb in the "handouts" section.

HOMEWORK:
-Ellis Cooper will bring in a current event next Monday.
-Answer the "Brewing Up A Business" Chapter 2 discussion questions that were posted on Monday.

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