Friday, March 29, 2013

FRIDAY 03/29

SR368
TODAY:
-The SBJ article discussion questions that were assigned on Wednesday were due.
-We discussed the SBJ article.
-We continued our discussion of Chapter 5 by looking at tickets as revenue & ticket sales strategies.
-I handed out this week's SBJ.

HOMEWORK:
-No class on Monday.
-Michael Skilton will bring in a current event for us to discuss next Wednesday.
-No new textbook discussion questions or SBJ articles.
-I will accept on a first come, first serve basis facilities for the group project.

IC212
TODAY:
-You should have watched the Dan Pink clip about motivation for class today.
-We continued our discussion of Drucker Chapter 5 by discussing why financial rewards as incentives are not effective for knowledge workers.
-I handed back Exam 1.

HOEMWORK:
-No class on Monday.
-Leslie Rodgers will bring in a current event for us to discuss next Wednesday.
-Answer the following Drucker Chapter 7 discussion questions for next Wednesday:
1) Each knowledge worker must think & behave like a what?
2) What one word exemplifies Drucker's thoughts on what makes a truly great CEO?
3) According to Drucker, what 3 characteristics are unique to a CEO?
4) In the story box on page 248 Frances Hesselbein, CEO of The Girls Scouts, states that "leadership is a matter of how to be, not how to do." What does she mean?
5) How did Frank Weise, CEO of Cott Beverage, import his personality on the company when he took over? (Story box starting on page 251.)
6) How did Richard Block, president of AGI, have an impact on the actions of the company after touring the company's largest plant in Melrose Park, Illinois? (Story box on page 256.)
7) What does Drucker mean by, "Each of us is a CEO?"

MN371
TODAY:
-BUAB Chapter 6 discussion questions were due.
-We continued our discussion of Chapter 4. Our discussion focused on the 5 forces model. So far we have discussed 4 of the 5 forces. We will discuss the last force, the threat of substitute products/services, next Wednesday.

HOMEWORK:
-No class on Monday.
-Matt Horan will bring in a current event for us to discuss next Wednesday.
-Answer the following textbook Chapter 5 discussion questions for next Wednesday:
1A) Explain what a sole proprietorship is?
1B) State & summarize the advantages.
1C) State & summarize the disadvantages.
2A) Explain what a partnership it.
2B) State & summarize the advantages.
2C) State & summarize the disadvantages.
3A) Explain what a corporation is.
3B) State & summarize the advantages.
3C) State & summarize the disadvantages.
-Read BUAB Chapters 7 & 8 for next Friday and answer the following discussion questions:
Chapter 7
1) Who are becoming ambassadors for your brand?
2) Social media in the context of business is just another term for what?
3) How many people work at Dogfish Head?
4) Who is the queen of all media at Dogfish Head?
5) What year did Dogfish Head's website launch?
Chapter 8
1) What is so much more important for a small company than advertising?
2) Nothing kills a bad product faster than what?
3) What is the greatest challenge for small businesspeople?
4) No matter how good a product or service is, it will remain irrelevant unless the buying public knows what?
5) If you thinking of holding a publicity event, what is the 1st question you have to ask?
6) Who is the CEO of Boston Beer Company?
7) What happens to the Sam Adams beer in the distributors' warehouses that is past the freshness code?
8) What happened to Sam Adams as a result of a radio segment called "Sex for Sam?"
9) What % of Dogfish Head's marketing & advertising budget is allocated for giveaway samples?
10) How long does a tour of Dogfish Head last?
11) To attract a younger crowd to the brewpub, Sam ran a promotion called B.Y.O.L. What did BYOL stand for? What happened?
12) What bar holds the Guinness Book of World Records' title for most beers available in the world?
13) The identity of the Dogfish Head brewpub is centered around what 3 things?

Thursday, March 28, 2013

THURSDAY 03/28

SR338
TODAY:
-Chapter 6 discussion questions 1-8 were due.
-We discussed Exam 1.
-We finished our discussion of Super Size Me.
-We disucced the eating disorders section of Chapter 5.

HOMEWORK:
-Ray Lunga will bring in a current event for us to discuss.
-Answer the following Chapter 6 discussion questions:
9) What are responders?
10) What are nonresponders?
11) What does the principle of individuality state?
12) Only about what % of adults in the US meet minimum recommendations of the ACSM for the improvement & maintenance of CR fitness?
13) What is FITT an acronym for?
14) What is the difference between vigorous & moderate exercise?
15) Define the following terms: intensity, mode, frequency
16) What is the general recommendation of minutes per session that a person exercise?
17) The duration of exercise is based on what?

Wednesday, March 27, 2013

WEDNESDAY 03/27

SR368
TODAY:
-The 2 SBJ articles discussion questions were due and 3 we discussed the articles.
-We discussed Exam 1.
-We continued our discussion of Chapter 5 by taking a look at the power of making the first sale.

HOMEWORK:
-Jefferson Rojas will bring in a current event for us to discuss.
-Read the following March 11-17 SBJ article, "Season-ticket holders snap up Heat's new 3-year plans," on page 4 & answer the following discussion questions:
1) Besides the Heat, how many other franchises currently offer a 3-year season-ticket renewal plan across all season-ticket price points?
2) What does the 3-year season-ticket renewal deal provide the Heat?
3) What does the deal lessen for the Heat?
4) How do the ticket holders benefit from the long-term deal?
5) The Heat also sold 3-year season-ticket plans after winning its first NBA title in 2006. What was different with that plan offering than the current deal?
6) Along with having a star-laden team, how else has Miami increased demand for Heat season tickets?
7) The Heat hold back much of the nightly ticket inventory to maximize revenue through what 2 types of ticket-pricing efforts?
8) Heading into this season, how many teams were projected to have sales of at least 10,000 full-season equivalent tickets?
9) What NBA team offers a 3-year plan for their higher-end, "all-access" season seats?

IC212
TODAY:
-No new discussion questions were due.
-We continued our discussion of Drucker Chapter 5 by looking at the difference between efficiency & effectiveness, and how to motivate knowledge workers.

HOMEWORK:
-Courtney Perry will bring in a current event for us to discuss.
-Watch the following clip where Dan Pink discussed motivation: The puzzle of motivation

MN371
TODAY:
-Chapter 4 discussion questions 1-6 were due.
-We began a discussion of Chapter 4. Our discussion focused on what a feasibility analysis is, what what the 3 components are. We began a discussion of the first component: the industry & market feasibility analysis.

HOMEWORK:
-Steven Hathaway will bring in a current event for us to discuss.
-Answer BUAB Chapter 6 discussion questions.

Tuesday, March 26, 2013

TUESDAY 03/26

SR338
TODAY:
-We finally finished watching the documentary Super Size Me.

HOMEWORK:
-Samantha Hulme will bring in a current event for us to discuss.
-Answer the following Chapter 6 discussion questions (1-5 are from the FAQ section of page 174):
1) What is the best way to minimize the risk for cardiovascular disease?
2) During resting conditions, what % of energy is derived from fat?
3) During resting conditions, what % of energy is derived from carbohydrates?
4) About how many calories do we burn per minute when we are at rest?
5) Many 16-ounce energy drinks contain how many calories?
6) Explain what "cardiorespiratory endurance" is.
7) Explain what "hypokinetic diseases" are?
8) Explain the difference between aerobic & anaerobic exercise.

Monday, March 25, 2013

MONDAY 03/25

SR368
TODAY:
-I handed out last week's SBJ.
-We began a discussion of Chapter 5. Our discussion focused on the various types of sport/entertainment facility revenue sources.
-We discussed the group project. The groups are:
Group 1: Joseph Flynn, Calvin Graves, Steven Hathaway
Group 2: Kristopher Kruszka, Michael Skilton, Zachary Skinner
Group 3: Harrison Durfee, Erin Lang, Leslie Rodgers
Group 4: Aaron Arden, Steven Arteaga, Brooke Coderre
Group 5: Emily Bliss, Jefferson Rojas, Theodore Walsh
Group 6: Hayley Brown, Mary Curtis, Bryana Harron
Group 7: Andrew Dadds, Caitlyn Durden, Ronald Emanuelson

HOMEWORK:
-Leslie Rodgers will bring in a current event for us to discuss.
-No new Chapter 5 discussion questions. You should have already answered 1-16 before break.
-Read the SBJ article "StubHub Takes Naming Rights at Home Depot" on the cover page of the March 4-10 edition & answer the following discussion questions:
1) Starting June 1, what will be the new name of the Home Depot Center?
2) What was the value of the agreement that Home Depot signed in 2003?
3) What 2 MLS teams play home games at the stadium?
4) Who is StubHub's parent firm?
5) Announces in November, StubHub became the official ticket reseller for all venues owned by what company?
6) what is the name of the entertainment district across the street from the Staples Center?
7) Where is StubHub based?
8) What company did StubHub hire to help develop concepts related to activation of its sponsorship?
9) Who was the first ticketing company to put its name on a major league sports facility?
10) What MLB teams pulled out of the StubHub-MLB deal when it was renewed in December?
-Read the SBJ article "Moving in Outfield Fences Gives Padres Room for New Seating' on page 13 of the March 4-10 edition & answer the following discussion questions:
1) The Padres moved the outfield fences how many feet closer to home plate?
2) What is being installed just behind the right-field fence to fill the space left by the shift?
3) What is the name of the seating vendor that was hired to install the tables?
4) How will be Padres be able to generate revenue with the new right-field wall?
5) What companies teamed up to produce the 105-foot-long, 7-foot-high electronic sign?
6) The new 6 boxes behind the Home Plate Club will be sold as all-inclusive season-ticket packages & cover the cost of what?
7) What company owns the naming rights to the Padres stadium?

IC212
TODAY:
-We began a discussion of Drucker Chapter 5. Our discussion focused on what employees expect from their managers.

HOMEWORK:
-Madelene Morrill will bring in a current event for us to discuss.
-No new Drucker Chapter 5 discussion questions. You should have answered 1-22 before break.

MN371
TODAY:
-We discussed the group project. The groups are:
Group 1: Ryan Benvie, Lukas Cramer, Adam Dallaire, Sean Dunn, Kelly Schietinger, Andrianos Vourliotakis
Group 2: Andre Blackwood, Brooke Coderre, Earl Collins, Gregory Giguere, Jeff Gloshinski, Robert Maley
Group 3: Matthew Bardsley, Ryan Bobillo, Christopher Cotta, Jackson Dean, Brittany Martelle, Zachary Skinner, Amy Zaroogian
Group 4: Ellis Cooper, Patrick Dunn, Corbin Little, Scott Martin, Kate McDonald, Georgios Papapetrou, Amy Williams
Group 5: Steven Hathaway, Matthew Horan, Kristopher Kruszka, Ryan Leach, Kevin McGowan, Joshua Rouse, Michael Skilton

HOMEWORK:
-Jeff Gloshinski will bring in a current event for us to discuss.
-Answer the following Chapter 4 discussion questions for Wednesday:
1) What is a feasibility analysis?
2) What is an industry & market feasibility analysis?
3) Briefly explain each of the 5 forces of the 5 forces model.
4) Explain what a financial feasibility analysis is.
5) What is the difference between primary & secondary research? 6) Explain what a financial feasibility analysis is.
-Answer the following BUAB Chapter 6 discussion questions for Friday:
1) When Dogfish Head first started, what was their version of a press release?
2) Government-recognized medical reports have shown that consuming how many beer per day is actually healthier for you than not drinking at all?
3) What 3 truisms apply to any effective marketing agenda?
4) What is the name of the film that Dogfish Head made to promote the responsible, healthful attributes of the beer industry?
5) How long was the film?
6) Big brands throughout all industries spend an amazing amount of time & money marketing & advertising themselves to maintain what?
7) What is the single most important component to Dogfish Head's success?
8) When you are developing your product in a crowded marketplace, what question should you ask?
9) What company has broadened the market for heavily scented, jarred candles?
10) What state was the the first state to ratify the Constitution?
11) What is the name of the world's strongest beer?
12) What is the name of the world's strongest dark beer?
13) What is the name of the world's strongest Belgian beer?
14) What is the name of the world's strongest fruit beer?
15) What is the name of the world's strongest bottle-conditioned beer?
16) What does bottle-conditioned mean?
17) What were the 3 sentence fragments that appeared in Dogfish Head's first print ad?
18) Roughly what % of their annual sales does Dogfish Head dedicate to all aspects of marketing?
19) What is the great marketing leveler?
20) What 5 sites are great for gaining information about the beer industry (& would be great for our class project!)
21) Dogfish Head has collaborated with over how many breweries around the world? 

Thursday, March 14, 2013

FRIDAY 03/15

ALL CLASSES
-No class today.
-Enjoy Spring Break & St. Patrick's Day. Be safe!

THURSDAY 03/14

SR338
TODAY:
-Exam 1.

HOMEWORK:
-None.

WEDNESDAY 03/13

SR368
TODAY:
-Exam 1.

HOMEWORK:
-None.
-No class on Friday.

IC212
TODAY:
-Exam 1.

HOMEWORK:
-None.
-No class on Friday.

MN371
TODAY:
-Exam 1.

HOMEWORK:
-None.
-No class on Friday.

Tuesday, March 12, 2013

TUESDAY 03/12

SR338
TODAY:
-You took Quiz 8.
-We reviewed for Exam 1.

HOMEWORK:
-Study for Exam 1.

Monday, March 11, 2013

MONDAY 03/11

SR368
TODAY:
-We reviewed for Exam 1.

HOMEWORK:
-Exam 1 is Wednesday.
-No class Friday.

IC212
TODAY:
-We reviewed for Exam 1.

HOMEWORK:
-Exam 1 is Wednesday.
-No class Friday.

MN371
TODAY:
-We reviewed for Exam 1.

HOMEWORK:
-Exam 1 is Wednesday.
-No class Friday.

Friday, March 8, 2013

FRIDAY 03/08

SR368
TODAY:
-Chapter 5 discussion questions 9-16 were due.
-You took Quiz 8.
-We finished discussing Chapter 4.

HOMEWORK:
-Study for the exam!
-The Exam 1 review will be in class on Monday.
-Exam 1 will be in class on Wednesday.

IC212
TODAY:
-Drucker Chapter 5 discussion questions 12-22 were due.
-You took Quiz 8.
-We finished discussing Drucker Chapter 4.

HOMEWORK:
-Study for Exam 1!
-The Exam 1 review will be in class on Monday.
-Exam 1 will be in class on Wednesday.

MN371
TODAY:
-Chapter 3 discussion questions 4-6 were due.
-BUAB Chapter 5 discussion questions were due.
-You took Quiz 8.
-We finished discussing Chapter 3.

HOMEWORK:
-Study for Exam 1!
-The Exam 1 review will be in class on Monday.
-Exam 1 will be in class on Wednesday.

Thursday, March 7, 2013

THURSDAY 03/07

SR338
TODAY:
-No new discussion questions were due.
-Thanks to the lovely Internet here we could not finish watching the documentary SuperSize Me, so we discussed the film instead. The PowerPoint is posted on CampusWeb.

HOMEWORK:
-Samantha Hulme will bring in a current event for us to discuss.
-Because we could not finish watching SuperSize Me, the discussion questions will not be due on Tuesday & I will not ask any questions about the film on Exam 1.
-We will finish discussing SuperSize Me at the beginning of class on Tuesday so bring your notes & homework to class in case we have a quiz.

EXAM 1 STUDY GUIDE:
-There will be 3 different types of questions asked on the exam:
1) Definitions. I will give a definition & you will be asked to state the term.
Example
Definition: A state of complete well-being. Answer: Health
2) Question & Answer. I will ask a straight forward question, and you will provide a straight forward answer.
Example
Question: On any give day, nearly 1/2 of Americans do not eat what? Answer: Fruit
3) Short answer. I will ask a question that requires a short, but detailed explanation.
Example
Question: When it comes to fitness & wellness, why do we live in a toxic environment? Answer: There are some negative environmental influences on physical activity like modern-day conveniences, modern-day architecture, sedentary jobs, sedentary leisure, & a lot of our communities do not make physical activities a high priority. There are also some negative environmental influences on diet & nutrition like the overabundance of food, many of our leisure activities are associated with eating, unhealthy food is relatively inexpensive & readily accessible, & food portions have increased substantially in size.

Definitions:
Chapter 1: health, sedentary death syndrome (SeDS), life expectancy, health life expectancy, physical activity, exercise, physical fitness, health-related fitness, skill-related fitness, wellness, health promotion,

Chapter 2: traffic calming, value marketing, self-efficacy, self-esteem, locus of control, internal locus of control, external locus of control

Chapter 3: nutrition, nutrients, fuel nutrients, regulatory nutrients, nutrient density, calorie, enzymes

Chapter 4: body composition, percent body fat, lean body mass, recommended body weight, overweight, obesity

Chapter 5: ghrelin, leptin

Question & Answer: 
Chapter 1
-You need to drink the equivalent of how many ounces of water per day?
-How many calories per day should you get from drinks?
-How many calories make up 1 pound of fat?
-How many calories does the average American eat each day?
-How many calories should an active adult woman eat in a day?
-How many calories should an active adult man eat in a day?
-What is the biggest single source of calories in the US diet?
-Scientific findings have shown that what 2 things seriously threaten health & hasten the deterioration rate of the human body?
-What are the 4 main factors that affect health?
-What was the healthiest & least healthiest states in 2011?
-What is the #1 threat to public health in the US?
-What is the #2 threat to public health in the US?
-What is the largest cause of preventable deaths each year in the US?
-Advances in what have almost completely eliminated the necessity for physical exertion in daily life?
-Where does America's average life expectancy rank in the world?
-What is the average healthy life expectancy in the US?
-In order, what are the leading causes of death in the US?
-According to the Centers for Disease Control & Prevention, what % of adults are completely inactive?

Chapter 2
-Of 600 people studied, 1 in how many felt worse after visiting Facebook?
-What are the 2 most common causes of Facebook frustration?

Chapter 3
-On any given day, nearly 1/2 of Americans do not eat what?
-On any given day, nearly 1/4 of Americans do not eat what?
-Up to what % of all cancers may be diet related?
-State the essential nutrients.
-State the fuel nutrients.
-State the regulatory nutrients.
-State the macronutrients.
-State the micronutrients.
-What is considered the 7th nutrient?
-What are the 5 food groups identified by the myplate icon?
-What constitute the major source of calories that the body uses to provide energy for work, maintain cells, & generate heat?
-What is the most concentrated source of energy for the body?
-What is the main substance the body uses to build & repair tissues such as muscles, blood, skin, hair, nails, & bones?
-What is necessary for normal bodily metabolism, growth, & development?
-What are inorganic nutrients essential for normal body functions?
-What is the most important nutrient?
-What % of a male's body is water?
-What % of a female's body is water?
-Each gram of carbohydrate provides the human body with how many calories?
-Each gram of fat provides the human body with how many calories?
-Each gram of protein provides the human body with how many calories?

Chapter 4
-What is the most accurate technique for assessing body composition?
-Why is the most common technique to determine thinness & excessive fatness?
-What BMI range is considered normal?
-What BMI range is considered the lowest risk for chronic disease?
-A BMI above what is defined as obese?
-A BMI below what is defined as underweight?

Chapter 5
-You should not eat within how many hours of going to bed?
-For health reasons, you should not consume less than how many calories per day?
-What is the 2nd leading cause of preventable death in the US each year?
-Before 1990, not a single state reported an obesity rate above what % of its total population?
-By 2007, what was the only state that had an obesity rate below 20%?
-According to the WHO, what % of the adult population in industrialized nations is obese?
-When diet is combined with exercise close to 100% of the weight loss is in the form of what?

Short Answer
Chapter 1
-What is the difference between physical activity & exercise?
-The National Health Objectives for the year 2020 address what 3 important points?

Chapter 2
-When it comes to fitness & wellness, why do we live in a toxic environment?

Chapter 3
-Why is good nutrition important to overall health & well-being?

Chapter 4
-What is the difference between essential fat & storage fat?
-Despite being the most accurate technique for assessing body composition, what are some drawbacks to hydrostatic weighing?

Chapter 5
-Why is it so difficult to change dietary habits?

Wednesday, March 6, 2013

WEDNESDAY 03/06

SR368
TODAY:
-Chapter 5 discussion questions 1-8 were due.
-You took Quiz 7.
-We continued a discussion of Chapter 4.

HOMEWORK:
-Erin Lang will bring in a current event for us to discuss.
-I decided not to assign an SBJ article.
-Answer the following Chapter 5 discussion questions:
9) What is a per cap analysis?
10) What do some teams charge fans in addition to the fee for entering the parking lot?
11) What is one of the most important revenue sources for most facilities?
12) One of the critical components of maximizing the answer to Question 11 is to police the facility for illegal sales of what?
13) What can sport & entertainment facilities provide a sponsor access to?
14) What was the company, team, & year the first time a company agreed to pay to have its name attached to a professional sport facility?
15) What was the issue with San Francisco's Candlestick Park agreeing to naming rights?
16) What was the issue with the Houston Astros selling the name rights to its stadium?

EXAM 1 STUDY GUIDE:
-There will be 3 different types of questions asked on the exam:
1) Definitions. I will give a definition & you will be asked to state the term.
Example
Definition: The right to purchase a piece of property. Answer: Option
2) Question & Answer. I will ask a straight forward question, and you will provide a straight forward answer.
Example
Question: What was the first LEED-certified professional sport stadium? Answer: Nationals Park
3) Short answer. I will ask a question that requires a short, but detailed explanation.
Example
Question: How was sports event & facility management changed post 9/11? Answer: Immediately after 9/11 sport facility & event managers had to ensure safety to jittery spectators by implementing new security measures like magnetometers, bollards, no fly zones, & pat-down searches.

Definitions:
Chapter 1: sustainability, green facility, sustainable design, United States Green Building Council, The Green Building Certification Institute, Leadership in Energy & Environmental Design

Chapter 2: management, sport event management, stakeholder, event stakeholder, event triangle, festival frame (as well the 3 frames)

Chapter 3: downtown revitalization, option, eminent domain, request for qualifications, request for bids

Chapter 4: cookie cutter facilities, hard taxes, soft taxes, direct spending, indirect spending, trickle down effect, opportunity costs

Question & Answer:
Chapter 1
-Each sport event & facility has specific what associated with it?
-What % more does it cost to upgrade most facilities to meet modern-day standards than it does to build new ones?
-What is the most expensive MLB stadium ever built?
-What is the most expensive stadium of any kind ever built?
-What is the most expensive NFL stadium ever built?
-What is the largest stadium in the NFL in terms of permanent seating capacity?
-What sport facility has the largest HD video screen?
-What are the 2 largest trends facing facility managers?
-What was the first LEED-certified professional sport stadium?
-What was the first collegiate football stadium awarded LEED silver certification?
-What did NFL officials implement in 2005 due to security concerns over NFL stadiums being terrorist targets?

Chapter 2
-What impacts the management of a specific event?
-What are the 2 main facility limitations?
-What are the 3 main event stakeholders?
-What are the 4 phases of event management?
-What is one of the most important elements of strategic planning?
-What is one of the first documented examples of strategic planning?
-Aside from new venue construction, what is the single most difficult aspect of producing a sporting event?

Chapter 3
-For some campuses, what are among the most significant aspects for student recruitment & retention?
-To mitigate obsolescence, what should be integrated into all facility designs?
-As a hockey arena, what was the problem with the US Airways Center when the Winnipeg Jets relocated there in 1996?
-What facility did Texas exempt from its restrictive anti-eminent-domain-for-private-use law?
-What are the 3 main factors that are part of preparing a building site?
-What significant consideration do outdoor stadiums need to be designed & built with?
-What can have a dramatic impact upon an event's viability?

Chapter 4
-What franchise became the first major professional sport team to move from the midwest or northern section of the US to the west coast?
-How was the land in LA acquired for the Dodgers stadium?
-How did the Palace at Auburn Hills spur a change in the type of facilities that were being built?
-How did Camden Yards spur a change in the type of facilities that were being built?
-What is the most common method that governments have to raise money for professional sport facilities?
-What are the 3 categories of facility revenue sources?
-What are the 4 main purposes of taxation?
-What are the 4 main types of hard taxes?
-What are the 4 main types of soft taxes?
-What stadium did the citizens in & around Denver agree to fund through a sales tax?
-What company took over the naming rights of Invesco Field in 2011?
-What Seattle stadium was partially funded by a variety of tourism taxes?
-What Ohio stadiums were funded through cigarette & liquor taxes?
-What psychic benefits do sport organizations provide?

Short Answer:
Chapter 1
-What does a facility need to do in order to be considered for LEED certification?
-How was sports event & facility management changed post 9/11?

Chapter 2
-Why conduct pre-event briefings & what are the 3 pre-event briefings that should take place for all types of events?

Chapter 3
-What was the court ruling in Kelo v. New London?

Chapter 4
-What is the major pro & con for using public funds to subsidize professional sports facilities?

IC212
TODAY:
-Chapter 5 discussion questions 1-11 were due.
-You took Quiz 7.
-We continued discussing Drucker Chapter 4.

HOMEWORK:
-Brenden McNaught will bring in a current event for us to discuss.
-Answer the following Drucker Chapter 5 discussion questions:
12) Fill in the blank. "A mission statement should fit on your ___________________."
13) What is FPU's mission statement?
14) What is the mission statement of your favorite organization?
15) Fill in the blanks. "Especially for knowledge workers, Drucker was a strong advocate for ________________ rather than ____________________.
16) There is no better motivation for working hard than what?
17) What did the PARC scientists refer to Xerox officials as?
18) Who is the world's largest producer of appliances?
19) What general category of people & knowledge strategies typically involves the highest investment in knowledge?
20) What general category of people & knowledge strategies has a smaller knowledge component in its offering?
21) What general category of people & knowledge strategies is all about low price?
22) What general category of people & knowledge strategies has a high knowledge content within its offerings & needs few people to operate?

EXAM 1 STUDY GUIDE:
-There will be 3 different types of questions asked on the exam:
1) Definitions. I will give a definition & you will be asked to state the term.
Example
Definition: A creative process in which a small group of people interact with very little structure with the goal of producing a large quantity of imaginative ideas. Answer: Brainstorming
2) Question & Answer. I will ask a straight forward question, and you will provide a straight forward answer.
Example
Question: What % of their work time does Google encourage its engineers spend brainstorming new ideas? Answer: 20%
3) Short answer. I will ask a question that requires a short, but detailed explanation.
Example
Question: Why does Starbucks exemplify what Drucker considers to be true innovation? Answer: Starbucks implemented a paradigm change to the fast food coffee consumer. They changed our expectations about the fast food coffee industry by creating a go-between destination atmosphere in its stores.

Definitions
Chapter 1: organization, management, Gross National Product, knowledge worker

Chapter 2: innovators, early adopters, early majority, late majority, laggards, demographics, psychographics

Chapter 3: innovation, paradigm, systematic abandonment, first owner of the space, space definer, niche players, last buggy whip manufacturers

Chapter 4: brainstorming 

Question & Answer
Drucker Article
-What term is Drucker credited with coining in 1959?
-What corporation did Drucker spend 2 years studying in the 1940's?
-What was Drucker awarded in July 2002?
-What are Drucker's 2 main beliefs about management?
-What Drucker book was voted the 3rd most influential management book of the 20th century?

Chapter 1
-In order, what were the 3 most profitable companies in 2011?
-What company is the leader in market share in the fast-food industry? What %?
-What company is the leader in market share in the beer industry? What %?
-What was the world's most powerful brand in 2012?
-What are the 6 functions of management?
-Be able to state the event, management model, & management type for the 4 US events that caused a paradigm change in management.
-What are the 3 fastest growing consumer purchases?
-Who did Home Depot pass all of its logistics off to?

Chapter 2
-What are the 3 reasons why the customer is in the driver's seat today?
-Be able to state the 3 levels of the Customer Satisfaction Model & what each is trying to accomplish.
-Be able to identify the examples of push & pull marketing that we discussed.
-What is the online payment business owned by eBay?
-What is the Internet phone service owned by eBay?
-How did Apple figure out that its customers wanted a car charger for the iPod?

Chapter 3
-Innovation is about doing one of or a combination of what 4 things?
-What book introduced the phrase "beat generation?"
-What was "beat generation" transformed to by the media in the late 1950's & 60's?
-What was Starbucks nationwide employee training day in 2008 called?
-What website did Dunkin Donuts create to make public the result of a 2008 taste test?
-What website did Starbucks create to seek help from the public about solving their problems?
-What product line was introduced in 2004 after Nike representatives observed Nike tracks athletes training barefoot?
-What product line launched in 2006 & is a collaboration between Nike & Apple?
-What % of their work time does Google encourage its engineers spend on brainstorming new ideas?
-What university did Drucker teach the first US course on innovation at?
-What was the critical innovation that morphed Scoot Lawn Care into a successful company?
-What was the first fluoride tootpaste?
-What was Colgate's breakthrough product?
-Be able to identify the 7 key sources of opportunities from the descriptions.

Chapter 4
-What are the 4 essential elements to creating brainstorming groups?
-What are the 4 rules to brainstorming?
-What 2 essentials make collaboration tick day to day & move with shortened windows of opportunity?
-What is the goal of the Myelin Repair Foundation?

Short Answer
Chapter 1
-What was the Silent Revolution?

Chapter 2
-How does Medtronic personify Drucker's ideal of customer focus?
-How do the Girl Scouts of America fit Drucker's belief that there is never only one customer?

Chapter 3
-How does Starbucks exemplify what Drucker considers to be true innovation?
-How did Kimberly Clark use systematic abandonment?
-How did Peapod use systematic abandonment?

Chapter 4
-What was Myelin Repair Foundation's collaboration model
-How id Dell a pioneer of collaboration?

MN371
TODAY:
-Chapter 3 discussion questions 1-3 were due.
-You took Quiz 7.
-We finished our discussion of Chapter 2 & began a discussion of Chapter 3.

HOMEWORK:
-Greg Giguere will bring in a current event for us to discuss.
-Answer the BUAB Chapter 5 discussion questions.
-Answer the following Chapter 3 discussion questions:
4) What are the 3 ways that a clearly defined vision helps a company?
5) What is a mission statement? What are the main elements of a mission statement?
6) What is FPU's mission statement? How well do we follow it?

EXAM 1 STUDY GUIDE:
-There will be 3 different types of questions asked on the exam:
1) Definitions. I will give a definition & you will be asked to state the term.
Example
Definition: All resources that determine the value & the competitiveness of a company. Answer: Intellectual Capital
2) Question & Answer. I will ask a straight forward question, and you will provide a straight forward answer.
Example
Question: What is the oldest operating brewing company in the US? Answer: D.G. Yuengling & Son
3) Short answer. I will ask a question that requires a short, but detailed explanation.
Example
Question: How does water impact beer? Answer: Beer is composed mostly of water (90%). Different regions have water with different mineral components that are better suited making certain types of beer.

Definitions
Beer: Volstead Act, bootlegging, speakeasy, trub, craft brewery, brewpub

Chapter 1: entrepreneur, small business

Chapter 2: creativity, innovation, entrepreneurship, intuition, creative destruction, convergent thinking, divergent thinking, brainstorming 

Chapter 3: intellectual capital, human capital, structural capital, customer capital, competitive advantage, vision, mission statement

Question & Answer
Beer
-In order, what are the 3 most popular drinks in the world?
-What is the largest brewer in the world & what is its global market share?
-Beer dates back to what year?
-What Sumerian poem was a beer recipe found in?
-What current common ingredient did early European beers not contain?
-According to Reinheitsgebot, what are the only ingredients allowed to be used for brewing beer?
-Reinheitsgebot was enacted for what 2 reasons?
-What is the oldest operating brewing company in the US?
-What % of beer is water?
-What is the most common starch source used in brewing beer?
-Hops provide what 2 main purposes to beer?
-What is responsible for fermentation in beer?
-When brewing beer, what is the resulting product after germination?
-When brewing beer, when kilning is complete what is the finished product?
-Lautering strains the sugar rich water to create what?
-Imortant decisions about flavor, color, & aroma are made during what brewing stage?
-What category of beer is made with top-fermenting strains of yeast?
-What category of beer is made with bottom-fermenting strains of yeast?
-What does ABV & IBU stand for?
-What is the current strongest beer in the world?
-Be able to identify the types of ales & lagers that we discussed.
-As of August 2012, what % of US breweries were craft breweries?
-What is the largest American craft brewery?

How Beer Saved The World
-The agricultural revolution was started by what?
-Who were the master brewers in medieval Europe?
-What group of people took over brewing & in the process transformed Europe?
-The struggle for freedom from the British began in what tavern?
-What new type of beer took America by storm in the 19th century?

Beer Wars
-What % of the US beer market dot he big 3 breweries make up?
-What % of beers sold today come from independent breweries?
-Who is the category captain in 75% of the top grocery chains?
-How many brands are part of the Anheuser-Busch family?
-Sam believes that life is too short to drink what kind of beer?

Chapter 1
-Be able to identify the entrepreneurial personality characteristic from the descriptions.
-Be able to identify the benefits of entrepreneurship from the descriptions.
-Be able to identify the potential drawbacks of entrepreneurship from the descriptions.
-What % of businesses in the US are considered small?
-What % of the nation's private sector workforce do small businesses employ?
-Almost what % of small businesses employ fewer than 20 workers?

Chapter 2
-Be able to identify the barriers to creativity from the descriptions.

Chapter 3
-Entrepreneurs should examine what 4 aspects of their businesses to define their company's competitive advantage?
-What question does a vision answer?
-What questions does a mission statement address?

Short Answer
Chapter 1
-In regards to displaying beer on shelves, what is the "billboard effect?"

Chapter 2
-How does Longtrail Brewing Company minimize the environmental impact the brewery has on the environment?

Chapter 3
-What is Whole Foods strategy for achieving competitive advantage?

Tuesday, March 5, 2013

TUESDAY 03/05

SR338
TODAY:
-Chapter 5 discussion questions 1-16 were due.
-You took Quiz 7.
-We continued our discussion of Chapter 5.
-We began watching the documentary Supersize Me. I handed out discussion questions to go along with the documentary. Those discussion questions are posted on the main class page on CampusWeb under the syllabus. We watched the first 24 minutes. If you were not in class you can watch the documentary by clicking on the Supersize Me link.

HOMEWORK:
-Samantha Hulme will bring in a current event for us to discuss.
-We will finish watching Supersize Me on Thursday & discuss the discussion questions. If class is cancelled on Thursday you will need to watch the remainder of the documentary on your own & answer the discussion questions. They will be due next Tuesday.
-The Exam 1 study guide will be posted on the blog on Thursday.
-The Exam 1 review session will be next Tuesday.
-Exam 1 will be next Thursday. 

Monday, March 4, 2013

MONDAY 03/04

SR368
TODAY:
-No new discussion questions were due.
-We continued our discussion of Chapter 4.

HOEMWORK:
-Kris Kruszka will bring in a current event for us to discuss.
-Answer the following Chapter 5 discussion questions:
1) What is the goal of any facility manager?
2) What is the lifeblood of sport & entertainment facilities?
3) What is the most important marketing concept that any business should remember?
4) What are mini-plans?
5) What reasons are a season ticket beneficial to the organization?
6) What does the underground luxury suites at The Palace of Auburn Hills lack?
7) What do club seats offer the patron?
8) What is often the most important revenue source for many facilities?

IC212
TODAY:
-No new discussion questions were due.
-We began Drucker Chapter 4 by completing a survival exercise to demonstrate the concepts of brainstorming & collaboration.

HOMEWORK:
-Holly Martz will bring in a current event for us to discuss.
-Answer the following Drucker Chapter 5 discussion questions:
1) Fill in the blanks from the Drucker quote at the beginning of page 157. "Management is about _________. Its task is to make people capable of ___________, to make their strengths _____________ and their weaknesses ________________.
2) What 3 questions should everyone in an organization be able to answer "yes" to?
3) How did Alcoa put Drucker's ideas about putting people (employees) first into practice?
4) Between 1987 & 2000:
A) Alcoa's lost workday rate fell from 1.87 to how many days per 100 workers?
B) Productivity went up by a factor of what?
C) Quality issues fell by a factor of what?
5) By the end of 2000, Alcoa increased market value by what %?
6) In 2005 Alcoa's lost work-day rate was down to what?
7) What term did Drucker coin in the late 1950's?
8) What did Drucker use the above term to mean?
9) What is the difference between efficiency & effectiveness?
10) Today, knowledge & service workers together constitute just over what % of the US workforce?
11) What is Whole Foods method for successfully finding the right people?

MN371
TODAY:
-No new discussion questions were due.
-We continued our discussion of Chapter 2.

HOMEWORK:
-Sean Dunn will bring in a current event for us to discuss.
-Answer the following Chapter 3 discussion questions:
1) Define "intellectual capital" and explain its 3 components.
2) Define "competitive advantage" and explain Whole Foods' strategy for achieving competitive advantage.
3) Explain the 4 aspects of their businesses that entrepreneurs should examine to define their companies' competitive advantages.
-Read BUAB Chapter 5 & answer the following Discussion Questions for Friday:
1) What is the official name of the Dogfish Head brewpub?
2) What is a way of differentiating your products from those of the competition
3) What element of your brand is intangible & inward-facing?
4) How did Dogfish Head buy its first large brewing system & how much did it cost?
5) When Dogfish Head's bottle labeling machine ran out of glue, how did Sam affix the labels to the bottles
6) What was the result of the answer to Question 5?
7) What Dogfish Head beer was named "Beer of the Year" by Beer Philadelphia?
8) A small company is closer to who than a giant corporation is?
9) What is Starbucks policy that reflects its goal of assuring the highest quality product?
10) What appears on the bottom of every 6-pack of Dogfish Head beer?
11) What dies Dogfish Head do one Friday every month?
12) The highest level of brand equity is realized in the emotional relationship your consumer has with what

Friday, March 1, 2013

FRIDAY 03/01

SR368
TODAY:
-Chapter 4 discussion questions 12-17 were due.
-The Dolphins SBJ article discussion questions were due.
-We discussed the SBJ article.
-We began a discussion of Chapter 4.

HOMEWORK:
-Steve Hathaway will bring in a current event for us to discuss.

IC212
TODAY:
-No new discussion questions were due.
-You took Quiz 6.
-We finished discussing Drucker Chapter 3.

HOMEWORK:
-Lindsey LeBeau will bring in a current event for us to discuss.

MN371
TODAY:
-BUAB Chapters 3 & 4 discussion questions were due.
-You took Quiz 6.
-We continued our discussion of Chapter 2.

HOMEWORK:
-Patrick Dunn will bring in a current event for us to discuss.