MONDAY 03/04

SR368
TODAY:
-No new discussion questions were due.
-We continued our discussion of Chapter 4.

HOEMWORK:
-Kris Kruszka will bring in a current event for us to discuss.
-Answer the following Chapter 5 discussion questions:
1) What is the goal of any facility manager?
2) What is the lifeblood of sport & entertainment facilities?
3) What is the most important marketing concept that any business should remember?
4) What are mini-plans?
5) What reasons are a season ticket beneficial to the organization?
6) What does the underground luxury suites at The Palace of Auburn Hills lack?
7) What do club seats offer the patron?
8) What is often the most important revenue source for many facilities?

IC212
TODAY:
-No new discussion questions were due.
-We began Drucker Chapter 4 by completing a survival exercise to demonstrate the concepts of brainstorming & collaboration.

HOMEWORK:
-Holly Martz will bring in a current event for us to discuss.
-Answer the following Drucker Chapter 5 discussion questions:
1) Fill in the blanks from the Drucker quote at the beginning of page 157. "Management is about _________. Its task is to make people capable of ___________, to make their strengths _____________ and their weaknesses ________________.
2) What 3 questions should everyone in an organization be able to answer "yes" to?
3) How did Alcoa put Drucker's ideas about putting people (employees) first into practice?
4) Between 1987 & 2000:
A) Alcoa's lost workday rate fell from 1.87 to how many days per 100 workers?
B) Productivity went up by a factor of what?
C) Quality issues fell by a factor of what?
5) By the end of 2000, Alcoa increased market value by what %?
6) In 2005 Alcoa's lost work-day rate was down to what?
7) What term did Drucker coin in the late 1950's?
8) What did Drucker use the above term to mean?
9) What is the difference between efficiency & effectiveness?
10) Today, knowledge & service workers together constitute just over what % of the US workforce?
11) What is Whole Foods method for successfully finding the right people?

MN371
TODAY:
-No new discussion questions were due.
-We continued our discussion of Chapter 2.

HOMEWORK:
-Sean Dunn will bring in a current event for us to discuss.
-Answer the following Chapter 3 discussion questions:
1) Define "intellectual capital" and explain its 3 components.
2) Define "competitive advantage" and explain Whole Foods' strategy for achieving competitive advantage.
3) Explain the 4 aspects of their businesses that entrepreneurs should examine to define their companies' competitive advantages.
-Read BUAB Chapter 5 & answer the following Discussion Questions for Friday:
1) What is the official name of the Dogfish Head brewpub?
2) What is a way of differentiating your products from those of the competition
3) What element of your brand is intangible & inward-facing?
4) How did Dogfish Head buy its first large brewing system & how much did it cost?
5) When Dogfish Head's bottle labeling machine ran out of glue, how did Sam affix the labels to the bottles
6) What was the result of the answer to Question 5?
7) What Dogfish Head beer was named "Beer of the Year" by Beer Philadelphia?
8) A small company is closer to who than a giant corporation is?
9) What is Starbucks policy that reflects its goal of assuring the highest quality product?
10) What appears on the bottom of every 6-pack of Dogfish Head beer?
11) What dies Dogfish Head do one Friday every month?
12) The highest level of brand equity is realized in the emotional relationship your consumer has with what