MONDAY 03/25

SR368
TODAY:
-I handed out last week's SBJ.
-We began a discussion of Chapter 5. Our discussion focused on the various types of sport/entertainment facility revenue sources.
-We discussed the group project. The groups are:
Group 1: Joseph Flynn, Calvin Graves, Steven Hathaway
Group 2: Kristopher Kruszka, Michael Skilton, Zachary Skinner
Group 3: Harrison Durfee, Erin Lang, Leslie Rodgers
Group 4: Aaron Arden, Steven Arteaga, Brooke Coderre
Group 5: Emily Bliss, Jefferson Rojas, Theodore Walsh
Group 6: Hayley Brown, Mary Curtis, Bryana Harron
Group 7: Andrew Dadds, Caitlyn Durden, Ronald Emanuelson

HOMEWORK:
-Leslie Rodgers will bring in a current event for us to discuss.
-No new Chapter 5 discussion questions. You should have already answered 1-16 before break.
-Read the SBJ article "StubHub Takes Naming Rights at Home Depot" on the cover page of the March 4-10 edition & answer the following discussion questions:
1) Starting June 1, what will be the new name of the Home Depot Center?
2) What was the value of the agreement that Home Depot signed in 2003?
3) What 2 MLS teams play home games at the stadium?
4) Who is StubHub's parent firm?
5) Announces in November, StubHub became the official ticket reseller for all venues owned by what company?
6) what is the name of the entertainment district across the street from the Staples Center?
7) Where is StubHub based?
8) What company did StubHub hire to help develop concepts related to activation of its sponsorship?
9) Who was the first ticketing company to put its name on a major league sports facility?
10) What MLB teams pulled out of the StubHub-MLB deal when it was renewed in December?
-Read the SBJ article "Moving in Outfield Fences Gives Padres Room for New Seating' on page 13 of the March 4-10 edition & answer the following discussion questions:
1) The Padres moved the outfield fences how many feet closer to home plate?
2) What is being installed just behind the right-field fence to fill the space left by the shift?
3) What is the name of the seating vendor that was hired to install the tables?
4) How will be Padres be able to generate revenue with the new right-field wall?
5) What companies teamed up to produce the 105-foot-long, 7-foot-high electronic sign?
6) The new 6 boxes behind the Home Plate Club will be sold as all-inclusive season-ticket packages & cover the cost of what?
7) What company owns the naming rights to the Padres stadium?

IC212
TODAY:
-We began a discussion of Drucker Chapter 5. Our discussion focused on what employees expect from their managers.

HOMEWORK:
-Madelene Morrill will bring in a current event for us to discuss.
-No new Drucker Chapter 5 discussion questions. You should have answered 1-22 before break.

MN371
TODAY:
-We discussed the group project. The groups are:
Group 1: Ryan Benvie, Lukas Cramer, Adam Dallaire, Sean Dunn, Kelly Schietinger, Andrianos Vourliotakis
Group 2: Andre Blackwood, Brooke Coderre, Earl Collins, Gregory Giguere, Jeff Gloshinski, Robert Maley
Group 3: Matthew Bardsley, Ryan Bobillo, Christopher Cotta, Jackson Dean, Brittany Martelle, Zachary Skinner, Amy Zaroogian
Group 4: Ellis Cooper, Patrick Dunn, Corbin Little, Scott Martin, Kate McDonald, Georgios Papapetrou, Amy Williams
Group 5: Steven Hathaway, Matthew Horan, Kristopher Kruszka, Ryan Leach, Kevin McGowan, Joshua Rouse, Michael Skilton

HOMEWORK:
-Jeff Gloshinski will bring in a current event for us to discuss.
-Answer the following Chapter 4 discussion questions for Wednesday:
1) What is a feasibility analysis?
2) What is an industry & market feasibility analysis?
3) Briefly explain each of the 5 forces of the 5 forces model.
4) Explain what a financial feasibility analysis is.
5) What is the difference between primary & secondary research? 6) Explain what a financial feasibility analysis is.
-Answer the following BUAB Chapter 6 discussion questions for Friday:
1) When Dogfish Head first started, what was their version of a press release?
2) Government-recognized medical reports have shown that consuming how many beer per day is actually healthier for you than not drinking at all?
3) What 3 truisms apply to any effective marketing agenda?
4) What is the name of the film that Dogfish Head made to promote the responsible, healthful attributes of the beer industry?
5) How long was the film?
6) Big brands throughout all industries spend an amazing amount of time & money marketing & advertising themselves to maintain what?
7) What is the single most important component to Dogfish Head's success?
8) When you are developing your product in a crowded marketplace, what question should you ask?
9) What company has broadened the market for heavily scented, jarred candles?
10) What state was the the first state to ratify the Constitution?
11) What is the name of the world's strongest beer?
12) What is the name of the world's strongest dark beer?
13) What is the name of the world's strongest Belgian beer?
14) What is the name of the world's strongest fruit beer?
15) What is the name of the world's strongest bottle-conditioned beer?
16) What does bottle-conditioned mean?
17) What were the 3 sentence fragments that appeared in Dogfish Head's first print ad?
18) Roughly what % of their annual sales does Dogfish Head dedicate to all aspects of marketing?
19) What is the great marketing leveler?
20) What 5 sites are great for gaining information about the beer industry (& would be great for our class project!)
21) Dogfish Head has collaborated with over how many breweries around the world?