FRIDAY 03/29

SR368
TODAY:
-The SBJ article discussion questions that were assigned on Wednesday were due.
-We discussed the SBJ article.
-We continued our discussion of Chapter 5 by looking at tickets as revenue & ticket sales strategies.
-I handed out this week's SBJ.

HOMEWORK:
-No class on Monday.
-Michael Skilton will bring in a current event for us to discuss next Wednesday.
-No new textbook discussion questions or SBJ articles.
-I will accept on a first come, first serve basis facilities for the group project.

IC212
TODAY:
-You should have watched the Dan Pink clip about motivation for class today.
-We continued our discussion of Drucker Chapter 5 by discussing why financial rewards as incentives are not effective for knowledge workers.
-I handed back Exam 1.

HOEMWORK:
-No class on Monday.
-Leslie Rodgers will bring in a current event for us to discuss next Wednesday.
-Answer the following Drucker Chapter 7 discussion questions for next Wednesday:
1) Each knowledge worker must think & behave like a what?
2) What one word exemplifies Drucker's thoughts on what makes a truly great CEO?
3) According to Drucker, what 3 characteristics are unique to a CEO?
4) In the story box on page 248 Frances Hesselbein, CEO of The Girls Scouts, states that "leadership is a matter of how to be, not how to do." What does she mean?
5) How did Frank Weise, CEO of Cott Beverage, import his personality on the company when he took over? (Story box starting on page 251.)
6) How did Richard Block, president of AGI, have an impact on the actions of the company after touring the company's largest plant in Melrose Park, Illinois? (Story box on page 256.)
7) What does Drucker mean by, "Each of us is a CEO?"

MN371
TODAY:
-BUAB Chapter 6 discussion questions were due.
-We continued our discussion of Chapter 4. Our discussion focused on the 5 forces model. So far we have discussed 4 of the 5 forces. We will discuss the last force, the threat of substitute products/services, next Wednesday.

HOMEWORK:
-No class on Monday.
-Matt Horan will bring in a current event for us to discuss next Wednesday.
-Answer the following textbook Chapter 5 discussion questions for next Wednesday:
1A) Explain what a sole proprietorship is?
1B) State & summarize the advantages.
1C) State & summarize the disadvantages.
2A) Explain what a partnership it.
2B) State & summarize the advantages.
2C) State & summarize the disadvantages.
3A) Explain what a corporation is.
3B) State & summarize the advantages.
3C) State & summarize the disadvantages.
-Read BUAB Chapters 7 & 8 for next Friday and answer the following discussion questions:
Chapter 7
1) Who are becoming ambassadors for your brand?
2) Social media in the context of business is just another term for what?
3) How many people work at Dogfish Head?
4) Who is the queen of all media at Dogfish Head?
5) What year did Dogfish Head's website launch?
Chapter 8
1) What is so much more important for a small company than advertising?
2) Nothing kills a bad product faster than what?
3) What is the greatest challenge for small businesspeople?
4) No matter how good a product or service is, it will remain irrelevant unless the buying public knows what?
5) If you thinking of holding a publicity event, what is the 1st question you have to ask?
6) Who is the CEO of Boston Beer Company?
7) What happens to the Sam Adams beer in the distributors' warehouses that is past the freshness code?
8) What happened to Sam Adams as a result of a radio segment called "Sex for Sam?"
9) What % of Dogfish Head's marketing & advertising budget is allocated for giveaway samples?
10) How long does a tour of Dogfish Head last?
11) To attract a younger crowd to the brewpub, Sam ran a promotion called B.Y.O.L. What did BYOL stand for? What happened?
12) What bar holds the Guinness Book of World Records' title for most beers available in the world?
13) The identity of the Dogfish Head brewpub is centered around what 3 things?